Ashutosh Singh

UI Designer

Bengaluru, Karnataka, India6 yrs 10 mos experience

Highly Stable

Key Highlights

Over 11 years of UX experience across diverse environments.
Expert in designing user-centered interfaces for enterprise applications.
Strong foundation in technology and behavioral science.

Stackforce AI infers this person is a UX expert in SaaS and enterprise applications.

Contact

Skills

Core Skills

User Experience DesignUx ResearchProduct Management

Other Skills

A/B TestingPrototypingWireframingCustomer JourneysInformation ArchitectureHeuristic AnalysisUser InteractionFigma (Software)Web DesignUser PersonasUser Interface PrototypingUser Experience Design (UED)Heuristic EvaluationUser Experience (UX)User-centered Design

About

With 11+ years of experience in the field of UX, I bring a wealth of expertise in designing exceptional user experiences for complex enterprise applications. From startups to mid-size companies and big multinational corporations, I have worked across diverse environments, honing my skills in creating meaningful interactions that align with user needs and business objectives. My educational background includes a B.Tech in Information Technology and a Masters in Behavioral Science, fueling my passion for AI and machine learning, ethical design, human behavior, mental health, psychology, and sustainability. As a meticulous project manager, I excel in navigating through intricate details to deliver optimal user experiences. My ability to pay meticulous attention to detail and my keen eye for design make me stand out in the field of UX. I take great satisfaction in crafting seamless user journeys that delight users and drive business success. With my strong foundation in technology and behavioral science, I bring a unique perspective to designing intuitive and engaging interfaces that meet user needs and exceed expectations. Overall, I am a highly skilled and experienced UX professional who is passionate about creating impactful user experiences. My multidisciplinary background, combined with my meticulous approach to project management, makes me a valuable asset to any team or organization aiming to create user-centered and visually appealing digital products. If you're interested in connecting or learning more about my work, feel free to reach out!

Experience

6 yrs 10 mos

Total Experience

3 yrs 5 mos

Average Tenure

Current Experience

Lenovo

UX Designer

Jun 2023 – Present · 3 yrs · Bengaluru, Karnataka, India · Remote

𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 is Lenovo’s proprietary tool that helps sales teams retain accounts and drive business growth through predictive insights, risk analysis, and programmatic leads. It enables proactive customer engagement by leveraging internal and external data.
As a UX Designer, I am responsible for designing new features, enhancing existing ones to improve usability, and driving adoption to increase engagement.
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
Conducted qualitative research with business stakeholders to align on goals, challenges, and expectations.
Conducted quantitative research to benchmark effectiveness via NPS, SUS, and OSAT.
Led user interviews to uncover pain points, expectations, and usage patterns.
Synthesized findings by categorizing themes from interviews.
Developed a priority matrix to align key features with user needs and business impact.
Redesigned IA and user flows for better usability and navigation.
Conducted heuristic evaluations to enhance usability.
Designed and tested solutions through A/B testing to validate improvements.
Iterated on designs based on user feedback and usability testing insights.
Collaborated with cross-functional teams for seamless UX implementation.
𝗖𝗫 𝗚𝗲𝗻𝗶𝗲 is a Generative AI chatbot assisting Lenovo teams in enhancing customer interactions, troubleshooting, and streamlining workflows. It integrates with Lenovo platforms to provide contextual responses, automation, and predictive insights.
𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:
Leading the UX strategy for a persona-driven chatbot experience.
Conducted stakeholder research to define business goals, user needs, and success metrics.
Organised workshops with stakeholders to align teams on CX Genie’s vision and AI capabilities.
Led user interviews to identify pain points and expectations.
Designed conversational workflows with memory retention, multimodal interactions, and personalisation.

A/B TestingPrototypingUser Experience DesignUX Research

Ust

User Experience Lead

Oct 2020 – Jun 2023 · 2 yrs 8 mos · Bengaluru, Karnataka, India

I worked with Dell Technologies as a design consultant in a cross-functional, balanced team. My responsibilities include conducting user and stakeholder interviews for discovery and framing, synthesizing feedback into insights, and ideating, prototyping, and iterating using human-centered design methodologies.
In addition, I collaborate with engineers, peer designers, product managers, and business stakeholders throughout the product's lifespan to ensure its success.
Responsibilities:
Collaborate with product managers, business stakeholders, engineering teams, and end-users to understand business objectives and user needs.
Brainstorming and conceptualization of the possible solutions.
Creating user flows, wireframes, and interactive prototyping.
Collaborate with others designers to ensure that the designs are consistent and align with the organization's guidelines and established standards.
Conducting usability testing with users to identify problems in the design, and learn about users behaviour and preferences.
Assessing the features against the design specifications, wireframes, and prototypes developed during the design phase to ensure that it meets the agreed-upon criteria.

WireframingCustomer JourneysUser Experience DesignUX Research

19th mile

2 roles

Product Manager

Promoted

Jul 2019 – Oct 2020 · 1 yr 3 mos · Gurugram, Haryana, India

My role was to apply Human-Centered Design methods to the project and to provide valuable insights from user research, to help build a solution that would take into account the complexity of everyday business cases and real user needs.
Responsibilities:
Stakeholder Interview, Business Analysis, Requirement Gathering from the clients, competitor analysis.
Creating personas and task-flows
Wireframes, interactive prototyping, and usability testing
Brainstorming, conceptualization, and parallel design activity & visual designs.
Providing customer support
Conducting UX audits, quality assurance, and reporting
Documentation and Client Communication.

WireframingCustomer JourneysProduct ManagementUser Experience Design

Product Engineer

Jul 2016 – Jun 2019 · 2 yrs 11 mos · Gurugram, Haryana, India

Responsibilities:
Stakeholder Interview, Business Analysis, Requirement Gathering, competitor analysis.
Creating personas and user-flows
Wireframes, interactive prototyping, and usability testing
Brainstorming, conceptualization, and parallel design activity & visual designs.

Customer JourneysInformation ArchitectureUser Experience DesignUX Research

Hughes systique corporation (hsc)

Software Consultant

May 2014 – Nov 2015 · 1 yr 6 mos · Gurugram, Haryana, India

Successfully handled responsibilities of working on apps from scratch i.e from conceptualization to customer delivery.
Research and analysis to justify the purpose with applicable content including making wireframes, design navigation, route map, paper prototyping, and designing user interactions.
Responsibilities:
Stakeholder Interview, Business Analysis, Requirement Gathering
Personas and Task-flows
Quick prototypes and initial mock-flows.
Wireframes and Interactive prototyping.
Collaborate with others designers to ensure that the designs are consistent and align with the organization's guidelines and established standards.
Brainstorming, conceptualization, and parallel design activity & visual designs.
Benchmark Usability Testing and report.