Nov 2023 – Oct 2024 · 11 mos · Gurugram, Haryana, India

• Client: Ford & Lincoln (Ford Motor Company), a global automotive manufacturer, with Lincoln as its luxury vehicle division.
• Led delivery of Ford’s new website MVP, owning rollout, stabilization, and scale across 9 global markets as the product moved from pilot to full production.
• Drove localization and CRO initiatives across markets, adapting content, offers, and user journeys while maintaining global product consistency.
• Acted as the product-facing project lead, aligning business goals, regional stakeholders, and delivery teams to ensure timely execution and continuous improvement.
• Managed ongoing website operations and audits for Ford and Lincoln, ensuring performance, accessibility, and content accuracy at scale.
• Supported enhancements to Ford’s dealer sales tool, contributing to improved dealer and end-customer experience.

Apr 2023 – Oct 2023 · 6 mos · Gurugram, Haryana, India

• Client: Horizon Power, a state government–owned energy provider supplying electricity across Western Australia.
• Owned the end-to-end revamp of Horizon Power’s website as a digital product, conducting audits, defining improvements, and leading redesign efforts to enhance user experience and brand clarity.
• Drove content strategy and lifecycle management for web and campaign assets, ensuring customers stayed informed about services, initiatives, and updates.
• Contributed to the MAHA app launch by designing user-focused UI/UX and supporting go-to-market efforts through coordinated email campaigns.
• Partnered with marketing and business teams to increase digital engagement, supporting high-impact initiatives such as the Energy Saving Tips campaign across web and email channels.
• Led delivery of the HEES survey initiative, owning execution from form design to digital promotion to maximize user participation.
• Supported Horizon Power’s EV initiative by collaborating with the electric vehicle team to create campaign content and launch supporting web experiences.

Nov 2022 – Apr 2023 · 5 mos · Hybrid

• Client Coles: Is an Australian retailer that sells general merchandise, including fresh food, groceries, liquor, and financial services.
• Owned delivery of key digital experiences for Coles’ consumer-facing website, treating the website and supplier campaign modules as evolving products rather than one-off pages.
• Led a cross-functional delivery team responsible for supplier campaign launches, content modules, and promotional assets, ensuring alignment between business goals, user experience, and technical feasibility.
• Took ownership of team onboarding and enablement, first training with Coles’ internal stakeholders to deeply understand their platform, workflows, and compliance requirements, then mentoring and guiding my team to operate independently and at scale.
• Led the platform transition and site evolution initiative, ensuring continuity of business operations, zero disruption to live campaigns, and improved long-term maintainability and performance.
• Collaborated directly with suppliers and internal product stakeholders to integrate campaigns seamlessly into the Coles ecosystem, optimizing placement, performance, and customer engagement.
• Drove accessibility, performance, and long-term product health through clear ownership and execution.
• Internal Product: Choreograph (WPP)
• Contributed to the development and rollout of Choreograph, an internal automation product designed to reduce manual creative effort and scale banner production across WPP agencies.
• Worked closely with designing, engineering, and other stakeholders to define workflows, validate use cases, and prioritize features that directly impacted delivery speed and team productivity.
• Helped shape the product to support automated banner generation and faster client pitch creation, significantly reducing turnaround time and operational overhead.
• Focused on building a solution that could be adopted easily by multiple internal teams, emphasizing usability, scalability, and real-world agency workflows.

Jul 2022 – Oct 2022 · 3 mos · Hybrid

• Client: Janssen Pharmaceuticals , a global pharmaceutical company under Johnson & Johnson, focused on innovative medicines across multiple therapeutic areas.
• Supported maintenance of Janssen’s web pages and routine digital content updates under established brand and review processes.
• Assisted with updates to Veeva iPad detailing materials used by medical representatives for HCP (doctor) presentations.
• Followed predefined healthcare content guidelines and approval workflows, ensuring accuracy and timely delivery.

Nov 2021 – Jul 2022 · 8 mos · Hybrid

• Client Kyndryl: Is a multinational American company that provides IT infrastructure services to businesses and organizations worldwide.
• My work: Engineered robust frontend solutions to optimize website functionality and user interaction, ensuring seamless navigation and engagement across diverse devices and browsers. Collaborated closely with cross-functional teams to meticulously translate design concepts into flawless frontend implementations. Instrumental in crafting a wide array of assets for Kyndryl, including webpages, animations, promotion cards, banners, social media tiles, storyboards, email designs and campaigns, all meticulously aligned with brand guidelines. Additionally, my involvement extended to executing marketing campaigns within Marketo, leveraging its functionalities to optimise campaign performance and drive targeted engagement.

Jan 2020 – Nov 2021 · 1 yr 10 mos · Gurgaon · Remote

• Accomplished Team Lead specializing in frontend design, website maintenance, and UX/UI design and animations. Led successful projects for BMW, Honda, PayPal, Dove, and other industry leaders, consistently surpassing client expectations with innovative solutions. Expert in integrating technical proficiency with strategic insight to optimize user experiences and achieve business objectives. Thrives in dynamic environments, ensuring timely and cost-effective project delivery while fostering lasting client satisfaction and strategic partnerships.