Aarohy Kapoor

Digital Marketing Specialist

Noida, Uttar Pradesh, India12 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in creating revenue-generating content strategies.
Proven track record in digital marketing and content promotion.
Author of a well-received cooking book.

Stackforce AI infers this person is a content-focused digital marketing professional with expertise in media and online engagement.

Contact

Skills

Core Skills

Content StrategyDigital MarketingContent WritingSeoSocial Media MarketingAccounting

Other Skills

Content ManagementEditingPromotionContent CreationRevenue GenerationSocial Media PromotionSocial Media ManagementContent PromotionReviewingInterviewingBook PromotionsSocial Media PromotionsTaxationFrenchForeign Languages

About

Content Creator- Content writer, editor, artist, blogger, digital marketer, social media marketer, interviewer, podcaster & more! So basically, I am doing everything around content to make my content more meaningful for both Google and the audience. Began writing as a hobby and moved to make it a profession later. Have worked as a creative writer, content writer, social media marketer, interviewer, reviewer and more in my initial years of freelancing before moving to a full-time job. Author and compiler of a cooking book with recipes that my mother has been cooking over the years. Before entering into this creative field, I was a CA student who played around with numbers, laws, acts, sections, taxation norms, e-filing and more. I do not count that phase of my life as a failure but that was a learning phase. Because, it takes courage, skills and decision-making to make a career switch.

Experience

12 yrs 2 mos

Total Experience

2 yrs

Average Tenure

7 yrs 9 mos

Current Experience

Times internet

3 roles

Principal Digital Content Producer

Promoted

Apr 2025 – Present · 1 yr 1 mo

Taking my skills, innovation and creativity to the next level as a content manager.
Increased responsibilities, increased challenges and increased fun in planning, creating, reviewing, editing and promoting content for better results!
Writing for these Times Internet products:
Times Reviews
Gadgets Now
Times of India

Content ManagementContent StrategyEditingPromotionDigital Marketing

Senior Digital Content Producer

Promoted

Jul 2022 – Mar 2025 · 2 yrs 8 mos

The work revolves around writing content that fetches revenue and organic traffic, making strategies for content creation and promotion, editing & reviewing content and finally publishing the content. It also involves decision-making, interacting with people at various levels and in different departments in the organization, studying the trends on Google and social media to make the content more meaningful for the audience, providing solutions through content and more.
So, the work is not just limited to content creation but also extends to revenue growth via content.
Types of content usually covered:-
Product based listicles
Informative stories
Webstories
Listing pages
So basically, creating every type of content that fetches revenue and is meaningful for the audience.
Have written for different Times Internet Products:
Times Reviews
Gadgets Now
Hot Picks
Most Searched Products

Content CreationSEOContent StrategyEditingRevenue GenerationDigital Marketing

Content Writer

Jul 2018 – Jul 2022 · 4 yrs

Writing content based on Google Search to generate revenue through affiliate marketing
Working closely with the SEO team for better ranking of content on search engines
Devising content strategies based on events and as per the needs of the client
Monitoring website traffic
Promoting content on social media
Have written for different TIL products over time:
Best Products
Most Searched Products
Shop.Gadgets Now
Economic Times

Content WritingSEOSocial Media Promotion

Pustakmandi ventures pvt. ltd.

Social Media Marketer

Dec 2017 – Jul 2018 · 7 mos

Managed social media handles (Twitter, Instagram & Facebook)
Book promotions, author promotions & organizing online contests

Social Media ManagementContent PromotionSocial Media Marketing

Self-employed

Freelance Writer & Reviewer

Aug 2017 – Jul 2018 · 11 mos · India

Written content and articles for various websites related to sports, retail shopping, fashion, home décor, travel, technology and more.
Professionally reviewed books and products and was regarded well for honest opinions
Was among top 1000 reviewers on Amazon

Content WritingReviewing

Bananivista-livingandexploring

Content Writer & Interviewer

Jul 2017 – Jul 2018 · 1 yr

Wrote articles on food, culture, lifestyle, traditions, self-improvement, motivation & more for the e-magazine
Interview various popular personalities and hidden gems in India that should be made famous

Content WritingInterviewing

Urbookmyreview

Intern

Mar 2017 – Jul 2017 · 4 mos

Book promotions and author interviews
Social media promotions and boosting

Book PromotionsSocial Media Promotions

The super indian

Content Writer

Nov 2016 – Jul 2017 · 8 mos

Wrote articles based on various trending topics
Was recognized as the "Author of the Month" for May 2017

Content Writing

Atul garg & associates

Article & Audit Assistant

Feb 2014 – Feb 2017 · 3 yrs · Kanpur

Completed my mandatory 3-year training that is prescribed by the Institute of Chartered Accountants of India
Worked in the field of accounts, direct & indirect taxes, company law, computation of income and more

AccountingTaxation