Nov 2023 – Nov 2025 · 2 yrs · Gurugram, Haryana, India · On-site

• Developed customized ad kits significantly boosting brand visibility and ensuring a cohesive brand message across social media, and e-commerce platforms.
• Produced and managed dynamic multimedia content, including videos and static creatives for social media, aligning with and elevating the brand’s aesthetic and marketing objectives.
• Created visually compelling graphics for email and WhatsApp campaigns, enhancing customer engagement and supporting initiatives to drive brand growth.
• Oversaw website layout design and product merchandising on Shopify, optimizing product images, video banners, and static visuals to enhance the online shopping experience and increase sales.
• Analyzed performance reports from Shopify, Meta Business, Omnisend, and Instagram Business Manager to refine content strategies, leveraging insights to improve creative designs and track key metrics.
• Designed and implemented automated workflows for email and WhatsApp using Klaviyo, creating personalized communication strategies to enhance customer interactions and retention.
• Partnered with the marketing team to create impactful event collateral, including invitations, signage, and promotional materials for events, strengthening brand presence.
• Produced high-quality videos and content for public spaces like international airports and malls, significantly boosting global visibility and brand awareness.
• Captured and crafted real-time content during fashion shoots and shows, generating engaging social media assets that enhanced brand storytelling and audience connection.
• Developed professional presentation decks for celebrity and influencer outreach, effectively showcasing brand collections and securing valuable partnerships.
• Designed in-store signage like standees and signboards, to ensure a consistent brand experience across all retail locations.
• Utilized AI tools to streamline creative processes, producing visuals and optimizing design efficiency to support brand expansion.

Jul 2021 – Mar 2022 · 8 mos · Delhi, India · On-site

• Developed and executed captivating visual content like posts, reels, videos, and stories for Instagram
• for social media platforms, including Instagram, Facebook etc resulting in a significant increase in
• follower engagement and brand reach.
• Collaborated with the designer to design eye-catching advertising campaigns, promotional materials,
• and digital assets, ensuring brand consistency across all channels.
• Conceptualized and produced compelling graphics for email marketing campaigns, resulting in
• improved click-through rates and customer retention.
• Engaged with followers, responded to inquiries, and fostered an authentic online community through
• consistent and genuine interactions.
• Assisted in organizing and preparing materials for fashion events and photoshoots.
• Utilized graphic design skills to create engaging website elements, including banners, icons, and
• interactive graphics, improving the overall aesthetics and usability of the site.
• Stayed up-to-date with social media trends and features, incorporating new tools and formats into
• content creation to maintain a fresh and relevant online presence.
• Developed eye-catching graphics, animations, and video elements to capture the attention of the target
• audience and increase user interaction and sharing.

Jul 2021 – Mar 2022 · 8 mos · Delhi, India · On-site

• Successfully oversaw the website backend using Magento, ensuring smooth and efficient operations of
• the e-commerce platform.
• Managed product inventory and stock levels, maintaining accurate records to prevent stockouts and
• optimize inventory turnover.
• Regularly updated product listings on the website, ensuring that product information, images, and
• pricing were accurate and up-to-date.
• Acted as the key point of contact for MBOs, managing all product-related updates and changes on their
• respective websites, ensuring consistency and alignment with brand guidelines.
• Categorized SKUs on the backend portal, organizing products in an intuitive and user-friendly manner
• for easy navigation and enhanced customer experience.
• Maintained line sheets and product catalogues, keeping them current and reflective of the latest
• product offerings and updates.
• Acted as a proficient liaison to facilitate comprehensive and seamless communication with stylists and
• editors, effectively coordinating product sourcing endeavours to meet their requirements and creative
• visions.

Feb 2020 – Apr 2020 · 2 mos · Delhi, India

• Demonstrated proficiency in curating and segmenting editorial content, strategically optimizing
• engagement and fostering channel growth.
• Successfully elevated customer engagement across diverse social media platforms through strategic
• content creation and innovative approaches.
• Produced captivating marketing content, encompassing blogs, promotional materials, and
• advertisements, tailored for effective social media campaigns.
• Crafted engaging video content, designed for a range of applications, including social media,
• advertising, and informative purposes.
• Meticulously updated the website backend with newly added products while diligently maintaining
• accurate inventory levels for existing products.
• Demonstrated effective monitoring and management of physical inventories for multiple products,
• ensuring seamless operations and supply chain efficiency.