Apr 2022 – Jun 2022 · 2 mos · Bengaluru, Karnataka, India

• MentorCruise is an education platform which has the goal to connect self-driven and aspiring tech students with experienced and impressive professionals.
• Want to start a career in Data Analytics but feeling confused about where to start? Exploring Data Analytics by yourself but still no results? Send me a message!
• I'm always open for discussions, so feel free to ask any questions or concerns or if you want guidance.
• Connect with me at MentorCruise
• mentors.to/aashishkharbanda

Dec 2021 – May 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India · Hybrid

• Analyzing customer journey and user behavior to understand the pain points of the customer and to improve the customer experience by improving existing product recommendations and launching new one defined over websites of H&M and Portforio Brands
• Plan and perform A/B testing through Optimizely.
• Creating interactive and insightful dashboards on Google data studio and Power bi.
• Analyzing customer clickstream to provide actionable insights related to product recommendations.
• Handling product recommendation analytics across H&M group.

Apr 2020 – Dec 2021 · 1 yr 8 mos

• Created and implemented strategies with onshore and offshore team to reduce the bad debt for the company by 15% and were able to collect $2.5 million on monthly basis from $50K.
• Worked on product analytics to find the issues and improving the efficiency of the product and increase data integrity that lead to save $12millon.
• Automated manual reports to interactive dashboards on Superset and Tableau for performance analysis of the collection team through defined KPI’s that lead to saving 50 manual hours on a monthly basis.
• Created and maintained the data pipelines in airflow for revenue and collection team.
• Created merchant fee accruals model in R using ETS forecasting for month end closing, currently providing the accruals with 97% accuracy.
• Onboarded and mentored the new team members.

Apr 2020 – Nov 2021 · 1 yr 7 mos

• Led global revenue and collections analytics, driving visibility and governance across product and finance teams.

Jul 2018 – Mar 2020 · 1 yr 8 mos · Pune, Maharashtra, India

• Analyzing user behavior & journey and then targeting with specific offer to increase the conversion rate.
• Automating insights full reports on Google Analytics and interactive dashboards Google Data Studio.
• Analyzing user behavior on owned assets to deliver web optimization solutions.
• Working with Marketing team on campaign analytics.
• Web Analytics Implementation, Tagging and reporting.

Jul 2018 – Mar 2020 · 1 yr 8 mos

• Implemented end-to-end digital tracking for web and app using Google Analytics & GTM, enabling visibility into user journeys and marketing performance.

Aug 2017 – Jul 2018 · 11 mos · Jaipur Area, India

• Creating customized interactive charts, dashboards and user stories using action filters through Tableau.
• Involved in generating insights & metrics for Marketing and the wider business to support strategic decision-making and customer engagement.
• Product analytics – Involved in defining product KPIs, A/B testing to understand the behaviour of the guests towards the rewards, owning data related specs and data visualization.
• Marketing and Customer analytics - Targeting optimization, campaign operations/reporting/analysis.
• Sales analytics – Customer health dashboard and loyalty index to identify categories for different customers and plan acquisition/retention policies accordingly.
• Consulting clients on business programs, campaigns after performing different type of analysis i.e. Menu, Campaign and Guest Analysis that helped them to take valuable and actionable decisions.

Mar 2017 – Jul 2018 · 1 yr 4 mos · Jaipur Area, India

• Data Analyst skilled in interpreting and analyzing data in the fast-paced environment.
• Analyzing campaigns data to provide meaning results to the clients.
• Working with product and engineering team to implement the new analytical features and capability in the dashboard.
• Interpreting data from various sources and generating insights helpful in business decisions.
• Creating QBR's, providing insights as be the performance of the business in the respective quarter and providing recommendations for campaigns to get the better result.

Sep 2015 – Feb 2017 · 1 yr 5 mos · Jaipur Area, India

• Part of Customer Success team where the need was to generate analytical utilization reports to influence renewal business and drive user adoption.
• Managing client relationships including activities such as facilitate regular meetings/calls, recommend marketing campaigns to grow brand sales/engagement.
• Training clients on platform features/functionality.
• Working on agile methodologies and managing projects from requirement gathering to implementation phase.
• Ensuring the timely and successful delivery of solutions according to client needs and objectives.
• Working on the Punchh Dashboard for setting up the business as per client requirements and to do all the in and outs of the product.

Sep 2015 – Jul 2018 · 2 yrs 10 mos

• Product analytics – Defined product KPIs, A/B testing to analyse customer behaviour towards the rewards, owning data related specifications and data visualization.

Jul 2014 – Aug 2015 · 1 yr 1 mo · jaipur, rajasthan, india

• Working in the business development process through freelancing websites i.e. Freelancer and Elance, converted 10-15 leads into clients that provided business of around $25,000.
• Gathering detailed business requirements, use cases and translated technical specifications into product requirements of more than 40 websites and applications.
• Creating BRDs for Clients as per analysis and outlining project requirement details post multiple client discussions.
• Managing the entire SDLC including design and development according to business requirement and system capabilities thereby smoothing the release of the solution with minimum deployment issues, of 20 projects.
• Performing detailed analysis of business, technical processes, and requirements provided by the client.
• Effectively communicating with internal teams to deliver functional requirements.
• Coordinating and directing all phases of project-based efforts while managing, motivating, and leading project/business team.
• Preparing Scope Document requirements Brief proposals and Detail proposal for projects.