Nov 2024 – Feb 2026 · 1 yr 3 mos · Gurugram, Haryana, India · On-site

• I lead the YouTube growth and digital presence for Adda247’s Banking Exam channels, focusing on scaling reach, deepening user engagement, and contributing directly to lead generation and revenue through impactful video content.
• Growing YouTube channels reach and subscriber base through targeted content and SEO-driven strategies.
• Creating high-retention videos that support lead generation and revenue for paid courses and test series.
• Improving audience engagement through YouTube features and strong community interaction.
• Positioning faculty effectively to build trust, increase viewer retention, and enhance educator branding.
• Strengthening brand presence across Tier 2-3 markets, making Adda247 a preferred choice for banking aspirants.
• Brand Building: Helping Adda247 become a trusted name for bank exam preparation.
• I focus on turning content into business impact, making every channel a trusted, growth-driving asset.

May 2024 – Nov 2024 · 6 mos · Bengaluru, Karnataka, India · On-site

• Led end-to-end strategy and content execution for Unacademy’s YouTube channels in the CA, CS & CMA Category, across Foundation, Intermediate, and Final levels. Focused on driving organic growth, audience trust, and lead generation for paid offerings.
• Scaled YouTube performance with SEO-led strategies, boosting visibility and subscriber growth across CA, CS & CMA channels.
• Created audience-focused content for Tier 2–3 learners, strengthening Unacademy’s positioning in the CA test-prep space.
• Produced conversion-driven videos that increased traffic to live classes and paid products.
• Improved engagement through live sessions, strong hooks, and retention-focused content.
• Aligned video delivery with business goals by collaborating with top educators, building trust and credibility.
• Contributed directly to business outcomes by turning YouTube into a high-performing content funnel, helping Unacademy grow its authority and student base in the commerce segment.

Oct 2023 – May 2024 · 7 mos · Gurugram, Haryana, India · On-site

• As the YouTube Content Development Manager at Josh Talks, I was at the forefront of creating content that not only informed but truly engaged diverse audiences.
• I led the Strategy, Execution, and Delivery of captivating messaging across multiple YouTube channels ; Including Josh Talks Aasha and Josh Talks Bihar, focusing on telling important stories that resonated deeply.
• I also managed social media for Josh Talks NEET, Josh Talks Bihar, and Josh Talks UPSC, Ensuring consistent and impactful content across platforms.
• My real strength lies in building strong relationships with Tier-2 and Tier-3 audiences, creating content that speaks to them directly and meaningfully on both YouTube and Meta platforms.

Sep 2022 – Sep 2023 · 1 yr · Gurugram, Haryana, India · On-site

• As a Full-time YouTube Content Curator at Josh Talks, I didn’t just create content, YES! I crafted stories that connected.
• With a mix of skills in Research, Communication, Script-Writing, YouTube Analytics, and Video Production, I focused on curating content that spoke directly to our audience.
• I built strong relationships with Tier 2 and Tier 3 communities, making sure our content truly resonated with them. Over my time at Josh Talks, I curated over 300 stories for Josh Talks Bihar, Darbhanga, Muzaffarpur, and NEET, Ensuring each one was not only relevant but impactful.
• It was all about telling stories that mattered and made a difference.

Sep 2021 – Sep 2022 · 1 yr · Patna, Bihar, India · On-site

• As a Content Creator/Writer (Hindi) at Trustnews.in, I was tasked with researching and crafting compelling video content on a wide range of topics, from rural development to national politics.
• Using my expertise in YouTube Analytics, copywriting, and web content creation, I was able to break down complex issues and present them in a way that was both simple and engaging.

Dec 2018 – Sep 2021 · 2 yrs 9 mos · Patna, Bihar, India

• I worked with a variety of internal and external partners to develop strategies that resonated deeply with audiences. My focus was always on creating engaging, well-researched content that kept people coming back for more.
• I’ve had the opportunity to work with dynamic organizations like Khamosh Band, Patna Posters, RED FM, Oxfam, and many others always pushing the boundaries of what’s possible in content creation.
• Every project was a chance to tell a story that made an impact, and that’s exactly what I did.