Abhinav Chetan — Co-Founder
I am a founder, a digital marketing expert and a gen ai educator. Currently, I run two ventures – Digital For Non Profits & Digicated. Recently got recognized as among the top 40 marketers in India by Business World. Outside of work I am a lifelong student of yoga and have a keen interest in books & investing. 1) Digital For NonProfits (D4NP) aims to bridge the social divide digitally. Built to empower Nonprofits, D4NP leverages technology grants, generative AI & digital marketing to make non profits self-reliant. 2) Digicated is a premier generative AI advisory firm that enables digital first brands accelerate their generative AI maturity to create value. Before this I spent 12 years at Google & worked across functions including operations, automation, performance & product marketing. As a product specialist, I led commercialization across search, web analytics, mobile UI/UX efforts and developed the Google Ads & Analytics products. Over these 12 years at Google I became a sought after digital marketing expert with deep learning across Google, Meta, Linkedin & Amazon ad suites. In my last role I worked as a product marketing manager enabling the Google Ads and Analytics suite for the top 300 advertisers and top 10 media agencies in India. Over the course of my career I’ve managed $ 500 M+ budgets across brands and verticals in the US, UK, & India. As a digital marketing expert I’ve also mentored over a dozen startups across gaming, fintech & agritech for the Global and India Google Startup Accelerator. Besides this I led digital marketing education at Google taking ad solutions to CXOs, practitioners & agencies for over half a decade. Having built expertise across ad platforms, I've now been teaching digital marketing at top management universities like MICA, ISB, IIM A, IIM B, Great Lakes, BITS among others to educate students & share best practices. Ironic considering I never went to a management university myself. Surprising things have happened every time I shared what I learned, experienced or read – whether that be capability or perspective. This principle became the pivot to build my own workshops & a personal website to educate and enable. Find out more at abhinavchetan.com I drive my energy from yoga, reading and sharing what I’ve learned. You can find some of my top reading recommendations on my website. Sign up for my newsletter at abhinavchetan.com or just say hello here on Linkedin. #digitalmarketing #googleadsexpert #genai #founder #nonprofits #yoga #speaker #educator
Stackforce AI infers this person is a digital marketing expert with extensive experience in AdTech and nonprofit sectors.
Location: Delhi, India
Experience: 18 yrs 6 mos
Skills
- Digital Marketing
- Generative Ai
- Advisory Services
- Product Marketing
- Performance Ads
- Product Management
- Ad Solutions
- Ads Optimization
- Retail Marketing
- Client Management
- Efficiency Improvement
- Marketing Activation
Career Highlights
- Recognized among top 40 marketers in India.
- Managed $500M+ budgets across multiple countries.
- Mentored startups in digital marketing strategies.
Work Experience
Digicated
Founder (5 yrs 3 mos)
Digital For Nonprofits
Founder (5 yrs 7 mos)
Product Marketing Manager, Performance & Programmatic Ads (4 yrs)
Product Specialist, Google Ads & Analytics (2 yrs 3 mos)
Ads Specialist, Performance, Display & Programmatic (3 yrs)
Ads Optimization Specialist, Google Ads (1 yr)
Associate, Google Ads (1 yr 9 mos)
Maruti Suzuki India Limited
Marketing Executive (11 mos)
Education
Digital Marketing Certificate at The Wharton School
Marketing Academy Diploma at The Wharton School
Professional Diploma at National Institute of Information Technology
Teachers Training Course at Sivananda Yoga Vedanta Ashrams & Centres, India
Certificate Course at The British Council, India
Bachelor’s Degree at Jobs Remote
