Abhishek Kapoor

Associate Partner

New Delhi, Delhi, India17 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led digital marketing strategy for multiple brands.
Achieved 100% growth in Indomie Fan Club membership.
Designed successful BTL promotional campaigns.

Stackforce AI infers this person is a Brand Management and Marketing expert in the FMCG sector.

Contact

Skills

Core Skills

Brand ManagementMarketing StrategyStrategic PlanningDigital MarketingStrategy DevelopmentEvent ManagementPromotional CampaignsConsumer EngagementMarket ResearchSolutions Architecture

Other Skills

Sales ManagementEcosystem DevelopmentDatabase CampaignsConsumer AnalysisERP SystemsBTL Promotional CampaignsAnalyticsSales AnalysisMarket AnalysisPositioningCompetitive AnalysisSegmentationKey Account ManagementProduct DevelopmentManagement

About

Group brand manager at Godfrey Phillips India (cigarettes division)

Experience

17 yrs 4 mos

Total Experience

5 yrs 9 mos

Average Tenure

15 yrs 9 mos

Current Experience

Godfrey phillips india ltd

4 roles

Associate General Manager

Promoted

Dec 2017 – Present · 8 yrs 6 mos

Group brand manager for Gpi

Brand ManagementMarket ResearchSales ManagementMarketing Strategy

Senior Manager - confectionery and chewing business

Mar 2015 – Dec 2017 · 2 yrs 9 mos

Brand Management for the candies division & Strategic alignment of the overall business including business plans and other innovations

Brand ManagementStrategic PlanningMarket Research

Senior Manager - Digital Marketing

Promoted

Apr 2014 – Mar 2015 · 11 mos

1. Leading the development of the Digital Marketing division for GPI
2. Designing the Digital Strategy for all group businesses of GPI
3. Developing the digital ecosystem for all brands
4. Designing & executing the Annual Digital plan for all GPI Brands

Digital MarketingStrategy DevelopmentEcosystem Development

Manager - Consumer Promotions

Sep 2010 – Apr 2014 · 3 yrs 7 mos

Designing BTL promotions for a recently launched brand
Conceptualizing and implementing Small to Medium sized events (200+ attendance) at various venues in Delhi NCR and Jaipur
Conceptualizing and implementing 2 Database led campaigns for the said brand

Event ManagementPromotional CampaignsDatabase Campaigns

Tolaram group, dufil prima foods plc

Associate Brand Manager

May 2009 – Mar 2010 · 10 mos

Associate Brand Manager, Tolaram Group, Lagos, Nigeria, Dufil Prima Foods Plc MAY 09 – MAR 10
Dufil Prima Foods Plc is the sole producer of Indomie, the largest noodle brand in the world, for the West African Region
Achievements
Devised the Marketing strategy for the brand Indomie for the year 2010 in consultation with the Brand Manager
Developed the preliminary skeleton of the Marketing Campaign for brand Indomie for the year 2010. Liaised with Media Agencies to develop communication for the same
Devised the pre-launch and the launch strategy of a new product in consultation with the Brand Manager
Conceptualised a National Consumer Promotional Campaign for brand Indomie to be executed in the year 2010
Devised the Marketing Strategy for the Children Engagement Program (primary target, aged 8-12) as the National Head of Indomie Fan Club
Achieved a 100% growth in the fan base of the Indomie Fan Club for the state of Lagos in a period of 4 months
Conceptualised and developed a state wide Children Engagement event (Lagos) aimed at increasing Indomie Fan Club’s Brand Awareness (2010)
Coordinated all market research activities for Indomie and defined parameters to measure effectiveness of marketing
Awarded a performance incentive within 6 months of joining the organization in recognition of the contribution to the organization

Marketing StrategyConsumer EngagementMarket Research

Asian paints

Summer Trainee

Apr 2008 – May 2008 · 1 mo

Identified the patterns in Product Usage and Product Attributes preferred by the customer (Furniture Manufacturers)
Identified 4 distinct segments amongst the target consumer differing in their product and service requirements across the test markets of Mumbai, Bangalore and Chennai
Calculated the National Market Potential for wood finishes using Extrapolation, Primary Research and Secondary Research
Measured the awareness of specific wood finish products, e.g. Wood Stains, and determined their usage frequency by customers

Market ResearchConsumer Analysis

Ibm applications on demand

Solutions Architect

Aug 2006 – May 2007 · 9 mos

Responsible for the pre-sales and post-sales procedures of several Oracle Enterprise E-Business suites (ERP software) in the capacity of a Solutions Architect
Designed the international clients’ hardware architecture, ERP modules, payment schemes and created legal documents intrinsic to the formulation of a Service Level Agreement

Solutions ArchitectureERP Systems