Oct 2012 – May 2015 · 2 yrs 7 mos · Jammu And Kashmir, India

• Job Profile:
• Optimum utilisation of the circle marketing budget (mobility, DTH and airtel money)
• To achieve highest standards of brand saliency through TOMA (Top of Mind Awareness) and ITP (Intention to Purchase)
• To ensure brand visibility support to the Sales team through on shop visibility and outdoor advertising
• GTM Plan - Devising &Implementation of pre &post marketing activities for successful launch of new products/campaigns
• Driving micromarketing, rural base growth and 3G rollout agendas
• Manage alliances on a circle level for brand tie-ups and promotions.
• Vendor Management - operation & negotiation with vendors to carry out different tasks as per the laid down guidelines by the company and ensuring timely bill clearance
• Working in close tandem with Outdoor Agency for handling of Media Campaigns on all Outdoor Sites keeping in mind time bound, visibility & cost effectiveness criterion (through adoption of a segmented/mass approach based on type of campaign).
• Job Achievements:
• Recorded highest Pan India scores on Noticeability and Share of Recommendation as part of REI (Retail Effectiveness Index) chart
• Helped airtel establish its supremacy as the market leader in brand visibility across the 3 regions of Jammu, Kashmir and Ladakh
• Successful launch of airtel money business in J&K including branding of 600 odd iStar Outlets
• Have contributed significantly in driving WOW (war on waste) and WE (Women Empowerment) Initiatives at circle level by being part of CFTs (Cross Functional Teams)
• Awarded 2 Silver Awards by CEO for playing a stellar role in circle initiatives aimed at business growth
• Helped company bag contract from Shri Mata Vaishno Devi Ji Shrine Board Katra for operating airtel PCOs for yatries – only telecom operator to do so
• Have secured business associations with J&K Police Department and State Tourism Deptt. to further drive brand saliency

Nov 2008 – Sep 2012 · 3 yrs 10 mos · Jammu And Kashmir, India

• Job Profile:
• Brand Visibility (signage/wall painting/inshop/outshop), Canopy/Road Shows and others related activities to create not only Brand Awareness but also Brand Saliency besides product related promotions.
• GTM Plan - Devising &Implementation of pre &post marketing activities for successful launch of new products/campaigns including press releases
• Quarterly Budgeting –Plan vs. Spend, handling punching,release & analyzing of PRs in SAP (Marketing Module).
• Developing artworks of POS materials to facilitate product positioning in line with circle’s business strategy with an eye on consumer/market insights.
• Work in close unison with corporate marketing and circle product/VAS/3G teamin order to communicate products and their value propositions in line with local market requirements
• Managing National/Circle/Product Campaigns and Event related Promotions including Sponsorships.
• Manage alliances on a circle level for brand tie-ups andpromotions.
• Job Achievements:
• Launch of Aircel 3G Services in Jammu & Srinagar Cities backed by 360 degree Brand & Communication support.
• Successful introduction of A.P.P. (Aircel Preferred Partners) Program– first of its kind in J&K.
• Saturday Theatre Series rolled out in association with world renowned Natrang Theatre Group.
• Introduction of Aircel Newsletter highlighting not only the achievements of Aircel at circle level but also promoting top products/services alongwith a mention of top performing APPs.
• Distinction of having successfully graduated as NGM (Next Generation Manager) as part of a joint venture between Harvard Business School & Aircel Academy, Gurgaon.
• Aircel adjudged as No.1 Brand in J&K as per Millward & Brown Survey.
• Managed to build Navratra Festival & Amarnath Yatra as Brand Properties for Aircel.
• Recognized & Awarded on more than 3 occasions by National, Regional &Circle Heads for exemplary contribution in growing business.

Jan 2003 – Nov 2008 · 5 yrs 10 mos · Jammu And Kashmir, India

• Job Profile:
• Planning & implementation of A&M budget spends across J&K.
• Responsible for placement & maintenance of Signage inputs including Customised GSBs, Non Lit & Metal Boards, Wall-Painting across J&K with special focus on Jammu City.
• Execution of Central Schemes like Toss Ka Boss, Mirinda Spiderman, ICC World Cup, etc.
• Launch of new Brands/Packs backed by POS placement & attractive display.
• Job Achievements:
• Winner of 2 PepsiCo India BU Awards.
• Played critical role in PepsiCo attaining Leadership in J&K with 52% Market Share.
• Successful launch of Slim Can, Tropicana Twister, Mountain Dew, 7up 200ml, Slice 200ml GRB/Pet in J&K.
• Rewarded for a consistent performance by company with 4 promotions in a span of 5 & half years.
• Youngest to take charge of company’s marketing function since its inception in J&K.