Aditya Tripathi

Digital Marketing Specialist

Mumbai, Maharashtra, India2 yrs 9 mos experience
Most Likely To Switch

Key Highlights

  • Expert in decoding consumer psychology and cultural trends.
  • Proven track record in managing high-impact marketing campaigns.
  • Skilled in leveraging AI for creative marketing solutions.
Stackforce AI infers this person is a Marketing Specialist with expertise in Social Media and Brand Strategy.

Contact

Skills

Core Skills

Digital MarketingMarketing StrategySocial Media MarketingContent StrategyBrandingCampaign ManagementMedia StrategyContent CreationOnline AdvertisingGraphic DesignLeadershipManagementEvent CoordinationActingPerforming ArtsDigital Media

Other Skills

Digital StrategyMarketing Campaign ManagementStrategic CommunicationsBrand MarketingAnalytical SkillsBrand StrategyCreative StrategyStrategic PlanningCalendarsCase StudiesPresentationsKey Performance IndicatorsMedia TrendsSocial Media Content CreationEstablishing Relationships

About

I entered marketing the same way India entered global pop culture. Accidentally. Loudly. And way earlier than anyone expected. Hi, I am Aditya Tripathi. I talk about marketing daily. Not the textbook stuff. The real stuff. The why did this ad go viral at 2 AM stuff. The why does Gen Z worship K pop but ignore their relatives stuff. The how did Zomato convince a whole country that notifications are personality traits stuff. I work at the intersection of culture, storytelling, and AI powered creative systems. Basically the Bermuda Triangle where ideas either disappear or become legendary. If you have ever looked at a campaign and thought, “How did they even think of this?” That is the zone I study. From Apple’s category defining ads. To Tinder’s copywriting chaos. To Dove’s emotional black magic. To Dream11’s meme economy. To K pop’s identity engineering. Every great brand is doing one thing. They understand people deeper than people understand themselves. My entire job is decoding that. Behaviour. Signals. Micro narratives. Things that cannot be seen in dashboards but can change a business in one weekend. I grew up acting, gaming, freelancing, building content, and studying how people behave online. The ad world calls it consumer psychology. I call it, “Why did this guy save a post about socks at 3 AM?” Today, I help brands make sense of culture and build systems that scale their influence. From boutiques and salons in Mumbai to founders and creators building global audiences, my work sits between clarity and chaos. Between, “We need a strategy.” And, “Bro, we need a miracle.” If you want polished corporate vibes, that is not me. If you want sharp insight, clean frameworks, creative structure, human behaviour, meme fluency, cultural intuition, and AI workflows that make you feel like you unlocked a cheat code, then you will enjoy being here. One hundred plus days of breaking down marketing campaigns and talking about marketing every single day has taught me one thing. Marketing is not a skill. It is a lifestyle. Once you start thinking in memes, patterns, behaviour loops, archetypes, and audience psychographics, you cannot unsee it. Brands become stories. People become data. Culture becomes a playground. And I am here to decode all of it. One breakdown at a time. If you want brand clarity, better storytelling, sharper thinking, or a creative system you can scale for years, connect with me. This page is your new daily shortcut to understanding how the world actually works.

Experience

2 yrs 9 mos
Total Experience
11 mos
Average Tenure
1 yr 5 mos
Current Experience

Saaa consultants

Senior Digital Analyst

Dec 2024Present · 1 yr 5 mos · Mumbai · On-site

Digital StrategyDigital MarketingMarketing Campaign ManagementStrategic CommunicationsSocial Media MarketingBranding+7

3 minds digital

2 roles

Social Media Executive

Jan 2024Dec 2024 · 11 mos

Social Media MarketingCalendarsCase StudiesDigital StrategyDigital MarketingPresentations+7

Social Media Marketing Specialist

Jan 2024Dec 2024 · 11 mos

  • Managed brand label strategies for FMCG, e-commerce, and architecture brands.
  • Maintained client sentiment and coordinated with internal teams for timely campaign execution.
  • Planned and executed campaigns as per brand guidelines and creative briefs.
  • Developed monthly content strategies, reports, decks, and copywriting.
  • Explored innovative moment marketing opportunities.

Zeus & maia

Social Media Executive

Oct 2023Nov 2023 · 1 mo · Mumbai, Maharashtra, India · Hybrid

Social Media MarketingCalendarsCase StudiesPresentationsBrand promotionMedia Strategy+5

Relier connect (zeus maia media)

Social Media Marketing Specialist

Oct 2023Nov 2023 · 1 mo

  • Managed social media handles for Savsol, FCPMA, and Bal Bharti Publishers.
  • Worked on reporting, ideation, copywriting, and execution of content.
  • Supported rollout of campaigns and contests.

Everymedia technologies pvt. ltd.

2 roles

Social Media Associate - Talent Relation

May 2023Oct 2023 · 5 mos

Social Media MarketingOnline AdvertisingCreative WritingCalendarsCase StudiesPresentations+5

Social Media Assistant

May 2023Oct 2023 · 5 mos

  • Managed social media handles for Kajol, Abhishek Bachchan, Siddharth Malhotra, and Rajkummar Rao.
  • Worked on Bigg Boss OTT Season 2 talent accounts including Falak Naaz and Bebika Dhurve.
  • Executed ideation and copywriting for Contempolauts and influencer-led pages.

Kc college

Social Media Head

Dec 2022Feb 2023 · 2 mos · Mumbai, Maharashtra, India · On-site

  • As the lead of a 10-member team, I successfully operated and managed the social media presence for KIRAN BLITZKRIEG 2023, our college's annual media festival. Leveraging my expertise in social media marketing, I strategically crafted and executed campaigns across various platforms to drive engagement and increase event visibility. Through my leadership, we successfully created a buzz around the event and contributed to its overall success.
LeadershipCalendarsMicrosoft PowerPointTeam ManagementCampaignsMedia Strategy+7

Zomato

Sponsorship Coordinator

Dec 2022Dec 2022 · 0 mo · Mahalaxmi Race Course Mumbai · On-site

  • In my role as a sponsorship coordinator, I played a crucial part in the success of Zomato's Feeding India Concert starring Post Malone. Over the course of two days, I effectively managed sponsorship arrangements, ensuring seamless coordination between sponsors and event organizers. Through my ability to build strong relationships and my keen attention to detail, I was able to cater to the valuable sponsorships that contributed to the event's overall success. I am proud to have been part of such an important initiative that helped raise funds for Feeding India, a non-profit organization that is dedicated to fighting hunger in India.
ManagementTeam ManagementCommunicationStrategic CommunicationsEvent Coordination

Mirats insights, llc

Marketing Associate Intern

Jun 2022Aug 2022 · 2 mos · Mumbai, Maharashtra, India

  • I single-handedly managed the social media profiles of the firm. Within two months, I had organically made the Linkedin profile to reach 2000+ followers. I looked after Research, Designing, Creation, Creative Writing, Video Creation, and Editing and uploaded them on Social Media handles. I ideated and created reels that had thousands of organic reach.
Social Media MarketingLinkedInCreative WritingMicrosoft PowerPointVideo EditingGraphics+8

Viacom18 media private limited

Actor

May 2022Aug 2022 · 3 mos · Pune Mumbai

  • I portray the character of Abhilash, a Senior NDA Cadet in JioHotsar's web series 'Cadets'
Performing ArtsTeam ManagementActingWeb SeriesArtistic Abilities

Mansa fashion boutique

Social Media Manager

Jan 2022Mar 2023 · 1 yr 2 mos · Thane, Maharashtra, India · Hybrid

  • I have been looking after the Instagram and Facebook handles of Mansa Boutique, wherein I have been designing and creating graphics, posts, videos and more.
Social Media MarketingCreative WritingCalendarsGraphic DesignFacebookCampaigns+6

Youtube

Gaming video creator

May 2020Nov 2020 · 6 mos · Mumbai, Maharashtra, India

  • I have single-handedly created a Gaming Channel from scratch. It involved playing PUBG MOBILE GAME professionally and recording and editing GAMEPLAYS and creating beat sync video montages for the same. I also took care of the logo, thumbnail, and graphic design. Apart from that, I also managed the Instagram and Youtube handles of the same and posted regular content on them.
Graphic DesignVideo EditingCampaignsMedia StrategyInstagramCollaborative Leadership+5

Instagram

Influencer and Digital Creator

Sep 2019Feb 2023 · 3 yrs 5 mos · Mumbai, Maharashtra, India

  • I have collaborated with over 16+ brands, including Jack and Jones, SetWet, Pulse, and Raw pressery, on my personal Instagram handle. All the contents were conceptualized and created solely by myself. I have been making reels and short videos too, that have a decent organic reach.
Social Media MarketingCreative WritingMicrosoft PowerPointTravel BloggingBrand promotionCampaigns+11

Education

KC College

Bachelor of Arts — Intermedia/Multimedia

Jan 2020Jan 2023

Sheth NKTT College of Commerce, Arts and Science

SY Junior College — Bi-focal Science

Jan 2019Jan 2020

Friends Junior College

FY Junior College — Bi-focal Science

Jan 2018Jan 2019

WEES English High School

Jan 2006Jan 2018

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