Apr 2020 – Mar 2022 · 1 yr 11 mos · Dubai, United Arab Emirates

• Managing Developing and operations of knowledge portal and services for a variety of departments, in cooperation with IT, Strategy and HR departments.
• Working close with Business users, Fullstack. From analysis to architecture, development, testing to handover, operations Managment using;
• .NET
• Sharepoint.
• Outsystems.
• Mobile Apps.

Jul 2018 – Apr 2020 · 1 yr 9 mos · Dubai, United Arab Emirates

• Outsourced by Interactive-LTd, work included;
• BA & new requirements from prosecution members and executive employee's.
• Developing and upgrading existing software.
• Integrating Electronic Signature for all official transactions.
• Integrating new services with Dubai Police & immigration systems.
• Developing new features for appeal cases.
• Developing new features for internal investigations.
• Other projects.

Oct 2017 – Mar 2018 · 5 mos · Dubai, United Arab Emirates

• Collating/ evaluating business requirement for Dubai Municipality DCL Department with the Municipality team and services architects, testers and business users.
• Developing 19 public and private services offered from Dubai Municipality DCL on very complicated government standards of security and software structure of DDD and N-Tier in house servers.
• Integration with Government APIs and services I.E Big Data, EYRAD payment getaway, Impact backend, SharePoint and several Applications and layers.
• Reporting directly to the Municipality technical team under super vision of GET-Group project technical manager and project manager.

Sep 2016 – Jul 2017 · 10 mos · Dubai, United Arab Emirates

• As E-Commerce Manager
• Re-structured business strategies based on collated market intelligence to monitor competition and other market trends in the online marketing domain.
• Served as Managing Director for JUYOON E-Commerce, organization involved in managing sales, logistics, products, supplier negotiations and online payments as well as rendering sales & logistics support to the web application.
• Led and guided team members in effectively managing online media & marketing activities in compliance to organizational policies and procedures, assessing team performance and enhance productivity feedback.
• As Senior Software Developer
• Spearheaded efforts in developing OTANA platform for commerce companies consisting of profiles, products, news and online sales including VOLTAGE.us as brand website with products, blogs and modern company web application.
• Catered to projects like HOUSTON-VISION.com SPA App, GULFSHADOWS.ae (modification of existing site).
• Involved in collating / evaluating requirements from stakeholders for aligning with project deliverables. Enhance client satisfaction by effectively resolving issues and rendering superior quality service I.E Stock-AGE App.
• Monitored and maintained company servers, E-mails, web sites, software for ensuring seamless operations across the target market segment.
• Prepared & presented various status reports for the senior management & other stakeholders for effective decision-making and further action, concentrated on development of projects related to E-Commerce & wholesales domain in compliance to organizational policies and other statutory regulations.

Apr 2016 – Dec 2024 · 8 yrs 8 mos · Dubai, United Arab Emirates

• Overview:
• Served as the lead developer and technical architect for the agency’s end-to-end Campaign & Staff Management System — a cross-platform solution built to manage international marketing operations, staff scheduling, finance, and performance tracking across UAE and Qatar. The project evolved from a web-based CRM into a fully deployed mobile application ecosystem, branded under Elite Promo and published on both Google Play and Apple App Store.
• Key Achievements:
• Architected and developed the agency’s unified system using ASP.NET MVC, MS SQL, and RESTful Web API, digitizing daily operations including campaign management, scheduling, attendance, payroll, and client reporting.
• Built and deployed a modern Xamarin.Forms MVVM mobile app (iOS, Android, UWP) leveraging the latest .NET Standard:
• Offline sync via SQLite
• Real-time location tracking and GPS-based attendance
• Push notifications, device calendar events, and integrated media uploads
• Secure token-based authentication
• Redesigned and extended APIs to connect internal systems with mobile endpoints, enabling data flow between promoters, clients, and management in real time.
• Led requirement analysis and UX planning for both desktop and mobile experiences — ensuring parity of access for over 1,000+ promoters and multiple brand clients.
• Implemented dashboards, reports, and analytics to monitor sales targets, performance, and operational efficiency.
• Oversaw publishing, maintenance, and updates on Google Play and Apple App Store.
• Integrated Elite Promo’s brand identity and logo into the system UI/UX and marketing materials, unifying agency visual and digital presence.

Jan 2014 – Apr 2016 · 2 yrs 3 mos · Dubai, UAE

• Overview:
• Co-founded and led HomesXP, a real estate technology startup that built an international property marketing and sales ecosystem for developers and agencies. Served as Head of the Dubai Office and Chief Technology Officer, managing over 50+ team members across four countries.
• Key Achievements:
• Architected and developed the complete platform stack using ASP.NET MVC 5 (C#), Entity Framework 6, MS SQL 2012, Bootstrap, jQuery, AJAX, and various APIs (Google Maps, currency, translation, resources).
• Created core digital assets including:
• Interactive real estate portals with global property listings and auction features.
• Live Slideshow News Stream — a dynamic, AI-driven display page featuring talking avatars narrating property updates and developer announcements in real time.
• Administration dashboard, analytics suite, and automated notification services (RSS, Email, SMS).
• Directed global product strategy, bridging developers, agencies, and customers through integrated B2B and B2C workflows.
• Led the multi-national engineering and operations teams, driving delivery standards, cross-office collaboration, and partner alignment across 4 regions.
• Oversaw market analytics and business expansion, fostering data-driven partnerships with leading international real estate developers.

Apr 2013 – Dec 2013 · 8 mos · Dubai

• Overview:
• Designed and developed a set of innovative web-based platforms that bridged business automation and social intelligence. Combined enterprise-grade systems (Trade, HR, Accounting) with interactive social applications to explore how data, behaviour, and decision-making can be modeled within a digital ecosystem.
• Key Projects & Contributions:
• 🧩 Business Platform – Modular SaaS Ecosystem
• Built the core architecture using ASP.NET MVC 4.5 (C#), Entity Framework 5, MS SQL 2012, Bootstrap, and jQuery.
• Designed a top-level control framework managing multi-language (EN/AR) configurations, roles, and shared constants.
• Delivered and integrated core modules:
• TradeIn: Dual-version system for inventory, import/export, sales, and branch analytics.
• HR & Employee Management: Online hiring, contracts, payroll logic, and staff analytics.
• Accounting: Unified financial suite linked to TradeIn and HR for automated entries.
• Internal Management: Prototype module for departmental tasks and workflow tracking.
• Established foundations for data consistency, role-based security, and cross-module analytics — a precursor to later multi-tenant SaaS design.
• 🧠 ExamMe – Social Intelligence & Engagement Platform
• Conceptualized and developed an ASP.NET 4.0 web app measuring collective intelligence through adaptive questioning and social response patterns.
• Enabled users to create and share tests that dynamically adjust difficulty, categorizing participants’ social and cognitive resonance levels.
• Built real-time scoring and ranking models with community interaction, designed as an early experiment in crowdsourced emotional data mapping.
• Deployed multilingual interface and integrated database-driven analytics at examme.org
• .

Apr 2013 – Sep 2013 · 5 mos · Jeddah, Makkah, Saudi Arabia

• Global network for recruiting labors, should work in different languages as a medium between foundations, manpower and recruitment agencies based on monthly subscriptions to recruit people registered on the network.
• The application includes Newsfeed, Notifications and massaging between people and official identities of foundations subscribed. Controlled by User panel, official identities panel, foundations panel (Updates, info, social network...), and requests/transactions panel (on a mail like user interface).
• Application provides Microsoft translation service and is connected to PayPal payment gateway service for the monthly subscriptions and requests
• Based on ASP.NET MVC 4.5 (C# and Entity framework 5.0) on top of MS SQL 2012 database, Service still under development to be upgraded as an SPA (single page application using JS libraries and AJAX like Knockout)
• For more information please visit www.universemanpower.com

Nov 2012 – Apr 2013 · 5 mos · Jeddah, Makkah, Saudi Arabia

• https://apps.facebook.com/uprise_/
• Uprise is a free service for individuals and charity organizations around the world to voice their problems and solve it socially.
• As a system it administrates projects built to serve particular causes, managed by events and tasks. Collect resources of donations and volunteers. Grand users points and achieves.

Jan 2011 – Apr 2013 · 2 yrs 3 mos · jeddah, saudi arabia

• Overview:
• Contract-based role leading the full establishment and operation of the company’s SharePoint Server Farm — including architecture, development, training, and administration. Focused on digitizing core business operations and creating decision-support dashboards for multi-billion riyal land development projects.
• Key Contributions:
• Designed, developed, and administered the SharePoint 2010 Server Farm from the ground up.
• Evaluated business requirements and led development of systems managing high-value land offers and project workflows.
• Built interactive dashboards with map integrations and scorecards to enable data-driven decisions for senior management.
• Digitized company operations — legal, accounting, contracting, and field activities — into a unified SharePoint system.
• Trained and supervised IT team members, ensuring long-term sustainability and compliance with organizational policies.
• Streamlined coordination with external contractors and departments using automated SharePoint workflows.

Nov 2009 – Jul 2011 · 1 yr 8 mos · jeddah, saudi arabia

• Overview:
• Delivered over a dozen custom .NET applications for clients in hospitality, automotive, real estate, retail, and telecommunications. Combined desktop and web platforms to streamline HR, inventory, loyalty, and communication systems — pioneering early multi-module architectures that later evolved into your SaaS ecosystem approach.
• Key Projects:
• 🏨 HR & Payroll System – Bustan Hotel
• Built a VB.NET / Local SDF database solution for managing multi-branch employee contracts, payroll, and annual benefits. Automated overtime and contract tracking. (Feb 2010)
• 💄 Stock & Trade Platform – Beauty Care Company
• Developed an ASP.NET 3.5 / SQL Server 2008 system for branch-level inventory control, billing, and real-time reporting. (Apr 2010)
• 💬 Mass Messaging System (Desktop + Web Service)
• Created a VB.NET desktop app + ASP.NET web service integrated with SMS gateways, allowing Excel contact imports, search, bulk messaging, and scheduling. (Jul 2010 – Jul 2013)
• 🏢 Holdings & Rent Management System
• Designed a VB.NET desktop application to manage real estate contracts, income/expense tracking, and payment reminders. (Oct 2010)
• 🛍️ Booking & Shopping Web Platform
• Built an ASP.NET 4 web app using the Facebook JavaScript SDK for social login, likes, and activity feeds. Supported multi-vendor listings, product catalogs, events, and rental integrations. (2011)
• 🚗 Customer Loyalty & Trade-In Platform – Abdul Latif Jameel
• Designed and developed an ASP.NET 4.0 / SQL Server 2008 application offering vehicle trade-in and resale workflows, with live auction pages, reservation logic, and branch administration. (Jun – Oct 2011)
• Skills:
• ASP.NET • VB.NET • C# • SQL Server • Entity Framework • API Integration • Web Services • Windows Forms • HR & Payroll Systems • CRM & Loyalty Platforms • Real Estate Tech • Facebook SDK

Oct 2005 – Dec 2020 · 15 yrs 2 mos · jeddah, saudi arabia

• Overview:
• Led the complete digital transformation of KTR, one of Saudi Arabia’s first online recruitment agencies. Architected, developed, and continuously evolved a full recruitment and workforce management platform serving clients, candidates, and international manpower offices — later expanded into a multi-service labour ecosystem with portals, mobile apps, and chat automation.
• Key Achievements:
• Architected and developed the KTR recruitment platform using ASP.NET and MS SQL Server 2008, digitizing end-to-end agency operations from candidate sourcing to offer generation and contract management.
• Continuously evolved the system over 15 years into a comprehensive labour services suite, including:
• Labour Exchange Portal for workforce matching and opportunity flow.
• Sponsorship Transfer System automating compliance and approvals.
• Mobile Chat App for real-time labour selection and multilingual communication.
• Integrated official report generation, document workflows, and international agent coordination into one centralized web UI.
• Directed IT infrastructure, data security, and version upgrades, ensuring reliability and scalability across multiple regions.
• Led the agency’s digital marketing and online presence, boosting recruitment visibility and applicant engagement via social media and search channels.
• Trained and mentored staff on digital tools, reporting systems, and operational automation.