Jul 2022 – Dec 2025 · 3 yrs 5 mos · Gurugram, Haryana, India · Hybrid

• Launched the government exam preparation app "Prepp" from inception, overseeing product, content, and business operations, resulting in a 30% increase in revenue management efficiency.
• Coordinated with the engineering team for updates, conducted beta testing, and ensured seamless integration of new features.
• Utilized data-driven insights to analyze user engagement and introduced new features, resulting in a 50% improvement in user retention and 25% increase in revenue.
• Fostered strategic alliances and partnerships, expanding the app's reach, leading to a 50% growth in user base.
• Orchestrated the launch of the Prepp+ Subscription, achieving a milestone of 500 subscriptions within the first month, enhancing revenue streams by 40%.
• Monitored and optimized ongoing tests, tracked user performance metrics, and consistently improved the exam preparation process, resulting in a 15% increase in overall user performance.
• Integrated Clevertap and Appsflyer with the Prepp app, thereby enhancing user engagement and analytics for informed business decisions, resulting in a 30% increase in user engagement and insightful data-driven decisions.
• Leveraging ChatGPT and Gemini AI to automate workflows and drive scalable productivity.
• Drove the creation and implementation of HTML-based content automation tools (solution generation, content translation), significantly boosting efficiency and leading to a 50% reduction in operational team size.
• Drove the creation of an automatic answer evaluation system for UPSC Mains, leveraging AI to enhance efficiency and scalability while reducing the cost per evaluation from ₹40-₹50 to ₹1-₹2, thereby decreasing dependence on human evaluators.

Nov 2020 – Jul 2022 · 1 yr 8 mos · Mumbai, Maharashtra, India · Hybrid

• Generated daily, weekly, and monthly reports on content production and maintained oversight of Create with Math product.
• Orchestrated the successful launch of a new course, including conducting user trials for early product feedback.
• Supervised a team of 6 teacher trainers to design training programs, create a teacher trainers' performance management dashboard, and implement LMS Assessments, resulting in enhanced training processes for over 1000 educators.
• Managed Content Operations, ensuring seamless coordination among various stakeholders and leadership.
• Prioritized timely content creation by effectively managing cross-functional teams comprising content, design, tech, and business.
• Oversaw logistics equipment for teachers, including vendor selection, order creation, and purchase order generation.
• Sourced and procured Wacom Pen Tablets worth 8 crore for 6000 teachers across India and 500 teachers internationally (in Malaysia, Philippines, UK, Canada).
• Managed teacher training, equipment delivery, and equipment return processes, successfully securing signed contracts for the entire procedure.
• Accomplished the entire process within a stringent one-month timeline, earning commendations from senior management at both BYJU'S and WhiteHat Jr.

Sep 2018 – Nov 2020 · 2 yrs 2 mos · Noida, Uttar Pradesh, India · On-site

• Developed the Goprep product for the K12 segment, effectively meeting students' academic requirements.
• Planned and scheduled two-year, yearly, and dropper batch courses for JEE and NEET, ensuring comprehensive coverage and timely completion.
• Collaborated with faculty and operators to ensure smooth and timely course delivery, maintaining high student satisfaction levels.
• Aligned course content with community activities in coordination with the Community Manager, thereby enhancing student engagement and participation.
• Utilized user data to create personalized engagement plans and introduce new initiatives to improve user experience and retention.
• Analyzed student performance regularly, identified areas for improvement, and implemented targeted strategies to enhance learning outcomes.
• Monitored NPS for paid batches and proactively addressed student feedback, resulting in consistently high NPS of over 65% throughout the tenure.
• Managed YouTube channels focused on JEE, NEET, and K10 topics, achieving a significant milestone of 200,000 subscribers in six months. Played a pivotal role in maximizing viewership during the JEE Main 2020 exam analysis, attracting 8,000 live users.
• Coordinated effectively with Program Manager and other stakeholders to ensure the successful planning and delivery of Live courses, optimizing resources and schedules.

Nov 2016 – Aug 2018 · 1 yr 9 mos · Delhi Area, India · On-site

• Created creative content and developed new questions, providing easy-to-understand solutions for over 3 million users.
• Ensured high-quality standards by reviewing content and questions generated by other SME/Content Developers.
• Conducted analysis and research on exam patterns, question types, and difficulty levels to stay updated with the latest trends in competitive exam questions.
• Planned, executed, and launched new test series (or live tests) in collaboration with the Marketing team and other cross-functional team members.
• Utilized advanced analytical tools to assess content performance, derive actionable insights, and improve content quality.
• Interacted with users to understand their requirements, gather feedback, and address queries.
• Authored informative articles on various topics for Testbook's blog, benefiting students' preparation for Banking, SSC, Railways, Insurance, RBI, Defence, and State exams.
• Managed and developed content for different state exams, overseeing the entire content development lifecycle including creation, review, translation, and upload.

Aug 2014 – Sep 2014 · 1 mo · Mysore