Jul 2021 – Feb 2024 · 2 yrs 7 mos · Noida, Uttar Pradesh, India

• Successfully designed, developed, and maintained an iOS SDK that gained widespread adoption among developers and apps.
• Improved Media Advertisements Hang Rate Which Increases Revenue by 5%
• Achieved a significant reduction(up to 96%) in the SDK's size or improved its performance, leading to faster integration and improved app performance.
• Collaborated effectively with product managers, designers, and QA teams to align SDK development with overall product goals and user needs.
• Contributed ideas and insights that influenced the product roadmap and strategy.
• Improved overall ad performance and user experience by creating a consistent ad layout.
• Successfully streamlined and consolidated various types of banner ads into a single cohesive format and Efficiently merged multiple native ad types into a unified native ad format.

Feb 2019 – Jul 2021 · 2 yrs 5 mos · Noida Area, India

• Revamped memory management system, resulting in a significant reduction of crashes by 90%, and Developed and implemented proactive measures to prevent future crashes and improve overall stability.
• Created and implemented a Parallax Ad Type for serving Ads in Colombia SDK, resulting in enhanced user engagement and increased ad click-through rates.
• Developed Sample App for each Ad-type in both Objective C and Swift to facilitate seamless integration of various advertising types.
• Continuously enhance the SDK based on user feedback, bug reports, and evolving app requirements. Troubleshoot issues, answer questions, and Provide timely and helpful technical support to app developers who are integrating the SDK into their applications.
• Created comprehensive technical documentation that explains the SDK's features, capabilities, and integration process and Keeping the documentation up to date with each release and maintain a clear changelog for developers.

Jul 2018 – Feb 2019 · 7 mos · Noida Area, India

• Implemented a revamped memory management system, leading to a notable decrease in crashes by 70%
• Enhanced app responsiveness and smooth scrolling by incorporating multithreading techniques to manage APIs in a serial and concurrent manner
• Achieved a significant reduction in app launch and page launch time by 30-40% through the implementation of lazy loading
• Redesigned the app using Auto layout, enabling landscape and iPad support for a more versatile user experience
• Conducted comprehensive code reviews, offering technical guidance and mentoring to junior developers to ensure high code quality and optimal performance.

Aug 2015 – May 2018 · 2 yrs 9 mos · Jaipur

• Created a user-friendly Chat bot utilizing Google's Dialog Flow (Api.ai) to streamline and enhance the flight booking process within an app.
• Implemented an end-to-end chat service library using MQTT for seamless communication.
• Engineered an innovative app that increased Bluetooth communication range by utilizing BLE hardware in areas with no network coverage.
• Designed and developed an automated time and task management app that leveraged location-based features specifically tailored for fieldwork employees.
• Successfully developed and maintained multiple iOS applications for diverse clients across different industries, ensuring strict adherence to project deadlines and budgets.
• Actively participated in code reviews, fostering growth among junior developers, and providing expert technical guidance to ensure optimal code quality and performance.
• Seamlessly integrated various third-party APIs and libraries to significantly enhance app functionality.
• Built an advanced app utilizing Microsoft Azure as a robust and reliable back-end service.
• Led a team of software engineers to successfully develop a major software project on time and within budget