Dec 2015 – Aug 2022 · 6 yrs 8 mos · Mumbai Metropolitan Region

• Punch is a versatile creative agency with in-depth expertise that offers design services communication design. I am a co-founder and design consultant with Punch for the design research, strategy, packaging design and development and interaction design.

Aug 2014 – Dec 2015 · 1 yr 4 mos · Greater Ahmedabad Area

• Nascent is an innovative ICT company that works on digital products/services. As a senior design manager I was leading the UX+UI design team of Nascent.
• I worked various digital projects in the domains of social media marketing, education, agriculture and tourism applying technologies like Geographic Information System (GIS) and Augmented Reality (AR)

Jan 2013 – Present · 13 yrs 5 mos · Mumbai, Ahmedabad

• I have been teaching and mentoring students at various design and technical institutes as a guest faculty on regular basis.
• I also conduct design thinking and design process workshops for corporates and educational institutes.

Oct 2012 – Jul 2014 · 1 yr 9 mos · Mumbai, Ahmedabad

• Worked as an independent design consultant on various design research, strategy, service design and packaging design/development projects for start-ups, MSMEs and established companies. I have done design projects in multiple sectors like FMCG, food, home appliances, health&fitness and ICT.
• I have worked on design projects for Unilever, Heinz, Future Brands, Hero Cycles, National Institute Of Fashion Technology (CIDCO) and National Institute Of Design (Design Clinic).

Jul 2010 – Oct 2012 · 2 yrs 3 mos · Greater Ahmedabad Area

• I have led user research and strategy at Lumium Innovations, a product design firm based out of California, USA and Ahmedabad, India.
• Discovering insights about consumer behaviour, tacit needs and expectation, cultural cues is my responsibility as a lead design research. It included research planning, user profiling, research methodology, conducting field research, analysis and synthesis of data and insight mining.
• Worked on the design projects in domains of kitchen appliances, health and fitness, medical devices, water purification system and packaging. Worked on the projects for the companies like Unilever, GSK, Colgate, Emami, Future Group and Hero Cycles.

Jan 2010 – Mar 2010 · 2 mos · Mumbai Metropolitan Region

• I worked as a design management associate with Estuary Labs. It is an experience design firm. Worked on the company's internal strategy project to define the service and product offerings and establishing design processes.

Jul 2006 – Jun 2007 · 11 mos · Mumbai Metropolitan Region

• Worked with Unilever’s Global Technology Centre (GTC), Oral Care. My responsibilities were to design and develop packaging for company’s global toothpaste and toothbrush brands Close-Up, Signal, Mentadent, Pepsodent. Worked in close coordination with company’s other departments i.e. marketing and branding, research and development, manufacturing units, supply chain, vendors and suppliers.
• My work profile also involved research of new packaging materials, packaging centric consumer research, assistance in packaging material sourcing, design of new packaging format, development of packaging machines, vendor development, packaging testing.