Akshay Badkar

Digital Marketing Specialist

Bengaluru, Karnataka, India13 yrs 1 mo experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Led content marketing strategies for Simplilearn.
Successfully managed the SkillUp product.
Expert in Generative AI and data analytics.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in EdTech and Digital Marketing.

Contact

Skills

Core Skills

Content MarketingData AnalyticsContent StrategyContent ManagementAnalyticsTechnical WritingQuality AnalysisAssessment WritingContent WritingCircuit Design

Other Skills

Analytical SkillsArtificial Intelligence (AI)Blog MarketingCanvaChatGPTContent Marketing AnalyticsCourse Material DevelopmentCreative StrategyCritical ThinkingDigital Marketing AnalyticsFirmware DevelopmentGeminiGenerative AIGoogle AdsGoogle Search Console

About

At the helm of Simplilearn's content marketing, my role as Senior Manager encompasses crafting growth-centric strategies and managing a diverse content ecosystem. With a sharp focus on Generative AI and data analytics, I steer our content production and monetization initiatives, ensuring that every piece resonates with our audience and aligns with SEO best practices. The team's drive for innovation is evident in our SkillUP product's success and our engaging webinar series. Embracing the latest in digital marketing, we leverage tools like GA4 and Tableau to track performance and enhance user engagement. Our collaborative efforts in content strategy and management are paving the way for a new era in content consumption, all while maintaining the utmost consistency and quality.

Experience

13 yrs 1 mo

Total Experience

2 yrs 7 mos

Average Tenure

4 yrs 2 mos

Current Experience

Simplilearn

2 roles

Senior Manager - Content Marketing

Promoted

Apr 2024 – Present · 2 yrs 2 mos · Bengaluru, Karnataka, India

Generative AIData AnalyticsContent MarketingSEO

Manager - Content Marketing

Apr 2022 – May 2024 · 2 yrs 1 mo · Bengaluru, Karnataka, India

▪️ Content Strategy - Device content-driven traffic growth strategies including growth hacking to drive more users to the website
▪️ Content Management - Manage content production on the website with the internal team and the extended freelancer network
▪️ Monetization Efforts - Setting up Banners, Pop ups, Quizzes, etc.
▪️ Content Marketing Analytics - Using GA, GA4, GSC, Ahrefs, Tableau, etc. Tracking leads and conversions.
▪️ End-to-end management of the SkillUp product.
▪️ Host Webinars for Simplilearn
▪️ Ensure all-around consistency (style, fonts, images, and tone) and SEO-friendliness
in the content creation process

Content StrategyContent ManagementMonetization EffortsContent Marketing AnalyticsWebinars

Flatworld solutions

3 roles

Assistant Content Manager

Jun 2021 – Apr 2022 · 10 mos

▪️ Content Strategy Mapping and Reuse
▪️ Create weekly/monthly reports for all content-related initiatives
▪️ Interaction with the Sales Teams and other stakeholders
▪️ Write SEO-friendly technical articles, service pages, and case studies for the company website and blogs
▪️ Refresh and edit pages for the company website, blogs, press releases, and email campaigns
▪️ Conduct research for topics to be written and posted on the company website and blogs
▪️ Communicate with a team of freelancers to generate content for the company website

Content StrategySEOTechnical Writing

Senior Content Editor

Promoted

Apr 2017 – Jun 2021 · 4 yrs 2 mos

▪️ Write SEO-friendly technical articles, service pages, and case studies for the company website and blogs
▪️ Refresh and edit pages for the company website, blogs, press releases, and email campaigns
▪️ Conduct research for topics to be written and posted on the company blog website
▪️ Communicate with a team of freelancers to generate content for the company website

Technical WritingSEO

Web Content Editor

Nov 2015 – Mar 2017 · 1 yr 4 mos

▪️ Write and edit SEO-friendly content in the form of technical articles, service pages, and case studies for the company website and blogs.
▪️ Edit blogs for the company blog site.

Technical WritingSEO

Ansrsource

2 roles

Academic Content Editor

Apr 2015 – Oct 2015 · 6 mos

▪️ Created and performed quality analysis of higher education supplements, revision, proofing, and accuracy checking
▪️ Leveraged client-specific software to develop course material on a wide range of topics including sciences and management
▪️ Mentored and provided on-the-job training to 7-member team of the organization

Quality AnalysisCourse Material Development

Academic Author

Apr 2014 – Mar 2015 · 11 mos

Creation/Revision of test banks and quizzes
Revising learning objectives and learning outcomes
Writing/editing or designing training materials
Writing/editing assessments such as multiple choice questions

Assessment WritingTraining Material Development

Eclipse infotech

Marketing Admin Assistant

Oct 2013 – Jan 2014 · 3 mos · Panaji, Goa, India

▪️ Worked on Research and Content writing in the Marketing Department.
▪️ Conceptualizing ideas for social media posts.
▪️ Writing content for different website requirements and social media channels.

Content WritingResearch

Stmicroelectronics

Intern

Jul 2012 – Jun 2013 · 11 mos · Greater Noida

▪️ Worked on Circuit design, Schematics, PCB designing, Hardware testing, Algorithm development
▪️ Firmware development on IAR Workbench
▪️ Projects based on 32 bit Microcontrollers

Circuit DesignFirmware Development