Mar 2025 – Mar 2026 · 1 yr

• Client: Global FMCG / Beverage
• Led RGM analytics for Indian markets, developing price–pack architecture and elasticity models to guide pricing and NPD decisions.
• Delivered conjoint modeling and SKU optimization simulators, enabling 5 Indian state launches (100M+ consumers).
• Built promotion effectiveness frameworks with A/B testing and causal inference, generating ~$200M incremental revenue and informing marketing rollouts.
• Developed ML forecasting and capacity optimization models, improving bottler utilization by ~20% and reducing supply risk.
• Owned end-to-end analytics delivery and consulting—problem structuring, stakeholder alignment, and
• dashboards using SQL, Python, Power BI/Tableau.

Mar 2024 – Mar 2025 · 1 yr

• Client: FMCG Company / Personal Care
• Built an innovation analytics platform integrating ingredients, benefits, formulations, packs, claims, sales, and Meltwater social data to enable product simulation and NPD decisioning.
• Developed NLTK-based NLP pipelines for keyword extraction and entity mapping
• (product → ingredients, benefits → claims) with structured sales data mapping for feature creation.
• Leveraged Gen AI for concept personalization and content selection, enabling automated generation of product propositions and scenario testing.
• Partnered with R&D and marketing in a consulting engagement, improving successful launches by ~40% and reducing failure rates by ~30% using sensory regression models.
• Expanded adoption to two new business groups, driving stakeholder governance and dashboards in Power BI/Tableau, generating $1.25M incremental revenue.

Jul 2023 – Mar 2024 · 8 mos

• Client: Television Home Shopping Company
• Led Teradata-to-Azure Synapse migration, delivering 390+ ETL pipelines, 360+ tables, 200+ BI views, and stored procedures with full data validation.
• Owned data mapping, procedure conversion, testing, and stakeholder sign-offs, ensuring zero disruption to analytics and reporting.
• Executed 35+ TB backfill in <3 months using MigrateMate, enabling seamless downstream continuity.
• Enabled Synapse-based BI modernization, eliminating Teradata dependency and driving $700K+ annual savings.

Apr 2022 – May 2022 · 1 mo

• Created and understood price control behavior of products for Top 3 competitors by analyzing historical one year prices using web scraping and excel for US Pool Chemical Client
• Created a Price-Elasticity model using Regression to understand Consumer Buying Behavior
• Designed Targeted promotion using regression to increase revenue by $10 Million

May 2019 – Sep 2021 · 2 yrs 4 mos · Kolkata, West Bengal, India

• Client: Mutual Fund Company
• Analyzed advisor and customer journey data to identify navigation drop-offs, improving transaction turnaround by ~30%.
• Built Power BI dashboards for onboarding and case tracking, reducing exception handling time by ~25% and increasing advisor productivity.
• Designed A/B tests on onboarding messages and digital nudges, improving completion rates by ~18% and lowering support touchpoints.
• Developed behavior segmentation and funnel analytics to target high-intent customers and personalize advisor outreach.
• Partnered in a consulting role to translate insights into product and marketing improvements, implementing nextbest-action models that boosted engagement by ~15%.

May 2018 – Apr 2019 · 11 mos · Kolkata, West Bengal, India

• Client: Indian Bank
• Built churn prediction models for SBI Elite Card to identify applicants likely to drop before final submission, improving conversion tracking by ~25%.
• Designed funnel analytics and drop-off diagnostics to detect friction points across the application journey, reducing transaction drop-offs by ~20%.
• Developed ML features from behavioral and application data, enabling targeted nudges and follow-ups for highrisk customers
• Partnered with business teams in a consulting role to translate model insights into product and communication improvements.
• Enabled AI/ML-driven prioritization for call center and digital teams, increasing completed applications and engagement.
• Client: Pharma Company
• Transformed the MR ordering workflow through SQL pipelines and data validation, reducing data access latency by 90% and manual effort by ~60%.
• Delivered self-service analytics dashboards for orders and fulfillment, enabling business teams to make faster, data-led decisions.
• Implemented data quality & master data standardization frameworks, cutting form errors and rework by ~35%.
• Developed order propensity and product affinity analytics to drive next-best-action recommendations, improving repeat ordering by ~15%.
• Partnered with sales and IT on requirements, roadmap, and adoption, reducing order turnaround by ~40%.

Apr 2017 – Apr 2018 · 1 yr · Kolkata, West Bengal, India

• Client: E-commerce
• Analyzed discount coupon attribution and purchase behavior using SQL and ML to diagnose low redemption and campaign leakage.
• Built customer segmentation and response models, enabling targeted offers and improving eBook conversion by ~22%.
• Developed funnel analytics for coupon-to-purchase journeys, increasing coupon utilization by ~18%.
• Partnered with marketing in a consulting role to redesign offer strategy and measurement framework,
• stabilizing declining sales.

Jun 2015 – Jul 2015 · 1 mo · Kolkata, West Bengal, India

• • Foundation for Super Structure Building, Sheer Walls, Bar Bending, Elevator Lift Casting

Dec 2014 – Jan 2015 · 1 mo · Kolkata, West Bengal, India

• Understood The process of the Water Treatment Plant, Stages of the Water Cleaning Process and the Supply Process
• Construction of Sealdah Metro Project. Types of Excavation, Stages of Casting and Process of Tunneling
• Construction of Water Storage Tank, Steel Designing and Foundation Laying