Akshay Gupta

CEO

Gurugram, Haryana, India7 yrs 1 mo experience
AI EnabledHighly Stable

Key Highlights

  • 7+ years of experience in analytics for Fortune 100 CPG companies.
  • Expert in building AI-powered data-driven solutions.
  • Proven track record of driving strategic growth through analytics.
Stackforce AI infers this person is a Data Analytics expert specializing in CPG industry solutions.

Contact

Skills

Core Skills

Data AnalyticsConsultingData ScienceProduct DevelopmentProject ManagementAnalyticsSoftware DevelopmentAnalytics Consulting

Other Skills

Data ModelingPricing StrategyPL/SQLContinuous Integration and Continuous Delivery (CI/CD)Agile MethodologiesMachine LearningSQLMicrosoft Power BIPython (Programming Language)Regression ModelsMicrosoft ExcelSoftware Development Life Cycle (SDLC)BootstrapMicrosoft OfficeJavaScript

About

I am an analytics professional with 7+ years of experience empowering Fortune 100 CPG companies to make smarter, faster decisions. With a strong foundation in Information Systems & Business Analytics from IIM Ranchi, I specialize in building AI-powered and data-driven solutions that transform how businesses innovate and scale. In my current role, I lead initiatives across innovation, RGM, and consumer insights, helping clients solve complex business challenges and drive strategic growth. I work closely with cross-functional teams and stakeholders to turn data into clear, high-impact decisions. I am passionate about developing forward-looking GenAI solutions, including pricing, promotion, innovation, and test-and-learn tools. I enjoy transforming ambiguous problems into actionable insights and delivering value through compelling storytelling, product thinking, and strong client engagement. Deeply interested in the intersection of technology, consumer behavior, and business strategy, I continuously explore new ways to elevate data-driven decision-making and create meaningful impact across the CPG industry.

Experience

7 yrs 1 mo
Total Experience
3 yrs 5 mos
Average Tenure
2 mos
Current Experience

Aays

Senior Manager

Apr 2026Present · 2 mos · Gurugram · Hybrid

Latentview analytics

4 roles

Analytics Consultant - Consumer

Mar 2025Mar 2026 · 1 yr

  • Client: Global FMCG / Beverage
  • Led RGM analytics for Indian markets, developing price–pack architecture and elasticity models to guide pricing and NPD decisions.
  • Delivered conjoint modeling and SKU optimization simulators, enabling 5 Indian state launches (100M+ consumers).
  • Built promotion effectiveness frameworks with A/B testing and causal inference, generating ~$200M incremental revenue and informing marketing rollouts.
  • Developed ML forecasting and capacity optimization models, improving bottler utilization by ~20% and reducing supply risk.
  • Owned end-to-end analytics delivery and consulting—problem structuring, stakeholder alignment, and
  • dashboards using SQL, Python, Power BI/Tableau.
Product DevelopmentData ModelingConsultingPricing StrategyData Analytics

Analytics Consultant - Consumer

Mar 2024Mar 2025 · 1 yr

  • Client: FMCG Company / Personal Care
  • Built an innovation analytics platform integrating ingredients, benefits, formulations, packs, claims, sales, and Meltwater social data to enable product simulation and NPD decisioning.
  • Developed NLTK-based NLP pipelines for keyword extraction and entity mapping
  • (product → ingredients, benefits → claims) with structured sales data mapping for feature creation.
  • Leveraged Gen AI for concept personalization and content selection, enabling automated generation of product propositions and scenario testing.
  • Partnered with R&D and marketing in a consulting engagement, improving successful launches by ~40% and reducing failure rates by ~30% using sensory regression models.
  • Expanded adoption to two new business groups, driving stakeholder governance and dashboards in Power BI/Tableau, generating $1.25M incremental revenue.
Product DevelopmentData SciencePL/SQLContinuous Integration and Continuous Delivery (CI/CD)Agile Methodologies

Analytics Consultant- Retail

Jul 2023Mar 2024 · 8 mos

  • Client: Television Home Shopping Company
  • Led Teradata-to-Azure Synapse migration, delivering 390+ ETL pipelines, 360+ tables, 200+ BI views, and stored procedures with full data validation.
  • Owned data mapping, procedure conversion, testing, and stakeholder sign-offs, ensuring zero disruption to analytics and reporting.
  • Executed 35+ TB backfill in <3 months using MigrateMate, enabling seamless downstream continuity.
  • Enabled Synapse-based BI modernization, eliminating Teradata dependency and driving $700K+ annual savings.
Machine LearningSQLData AnalyticsProject ManagementMicrosoft Power BI

Management Intern

Apr 2022May 2022 · 1 mo

  • Created and understood price control behavior of products for Top 3 competitors by analyzing historical one year prices using web scraping and excel for US Pool Chemical Client
  • Created a Price-Elasticity model using Regression to understand Consumer Buying Behavior
  • Designed Targeted promotion using regression to increase revenue by $10 Million
Python (Programming Language)SQLRegression ModelsMicrosoft ExcelData ScienceAnalytics

Tata consultancy services

3 roles

System Engineer

Promoted

May 2019Sep 2021 · 2 yrs 4 mos · Kolkata, West Bengal, India

  • Client: Mutual Fund Company
  • Analyzed advisor and customer journey data to identify navigation drop-offs, improving transaction turnaround by ~30%.
  • Built Power BI dashboards for onboarding and case tracking, reducing exception handling time by ~25% and increasing advisor productivity.
  • Designed A/B tests on onboarding messages and digital nudges, improving completion rates by ~18% and lowering support touchpoints.
  • Developed behavior segmentation and funnel analytics to target high-intent customers and personalize advisor outreach.
  • Partnered in a consulting role to translate insights into product and marketing improvements, implementing nextbest-action models that boosted engagement by ~15%.
Software Development Life Cycle (SDLC)BootstrapMicrosoft OfficeJavaScriptTeam LeadershipHTML5+5

Assistant System Engineer

May 2018Apr 2019 · 11 mos · Kolkata, West Bengal, India

  • Client: Indian Bank
  • Built churn prediction models for SBI Elite Card to identify applicants likely to drop before final submission, improving conversion tracking by ~25%.
  • Designed funnel analytics and drop-off diagnostics to detect friction points across the application journey, reducing transaction drop-offs by ~20%.
  • Developed ML features from behavioral and application data, enabling targeted nudges and follow-ups for highrisk customers
  • Partnered with business teams in a consulting role to translate model insights into product and communication improvements.
  • Enabled AI/ML-driven prioritization for call center and digital teams, increasing completed applications and engagement.
  • Client: Pharma Company
  • Transformed the MR ordering workflow through SQL pipelines and data validation, reducing data access latency by 90% and manual effort by ~60%.
  • Delivered self-service analytics dashboards for orders and fulfillment, enabling business teams to make faster, data-led decisions.
  • Implemented data quality & master data standardization frameworks, cutting form errors and rework by ~35%.
  • Developed order propensity and product affinity analytics to drive next-best-action recommendations, improving repeat ordering by ~15%.
  • Partnered with sales and IT on requirements, roadmap, and adoption, reducing order turnaround by ~40%.
GitHubNode.jsTeam ManagementRegression ModelsSQLDrop-off analysis+10

Assistant System Engineer Trainee

Apr 2017Apr 2018 · 1 yr · Kolkata, West Bengal, India

  • Client: E-commerce
  • Analyzed discount coupon attribution and purchase behavior using SQL and ML to diagnose low redemption and campaign leakage.
  • Built customer segmentation and response models, enabling targeted offers and improving eBook conversion by ~22%.
  • Developed funnel analytics for coupon-to-purchase journeys, increasing coupon utilization by ~18%.
  • Partnered with marketing in a consulting role to redesign offer strategy and measurement framework,
  • stabilizing declining sales.

Simplex infrastructures ltd.

Intern

Jun 2015Jul 2015 · 1 mo · Kolkata, West Bengal, India

  • • Foundation for Super Structure Building, Sheer Walls, Bar Bending, Elevator Lift Casting

Indian railways

Intern

Dec 2014Jan 2015 · 1 mo · Kolkata, West Bengal, India

  • Understood The process of the Water Treatment Plant, Stages of the Water Cleaning Process and the Supply Process
  • Construction of Sealdah Metro Project. Types of Excavation, Stages of Casting and Process of Tunneling
  • Construction of Water Storage Tank, Steel Designing and Foundation Laying
TeamworkCritical ThinkingProject ManagementOrganization SkillsProblem Solving

Education

Indian Institute of Management, Ranchi

Master of Business Administration - MBA

Jul 2021Mar 2023

Heritage Institute of Technology

Bachelor of Technology - B.Tech

Jul 2012Jul 2016

Shree Jain Vidyalaya

Higher Secondary — Computer Science

Jul 2010Jun 2012

Shri Balkrishna Vithal Nath Vidyalaya

Matriculation

Jul 2010Present

Stackforce found 100+ more professionals with Data Analytics & Consulting

Explore similar profiles based on matching skills and experience