Jan 2022 – Present · 4 yrs 5 mos · Delhi, India

• Leading North Region Direct Campaigns: Campaign Management, Ad Trafficking, and Campaign Optimization of digital advertising campaigns across multiple platforms including but not limited to GAM 360.
• Creating and optimizing Pricing Rules for Google Exchange, Open Bidding, and Header Bidding.
• Onboarding new network, header bidding, and open bidding partners. Processing contracts from legal and finance teams.
• Maintaining revenue sheet for all the indirect revenue channels and tracking their performance in terms of fill rate, coverage and monitoring of effective eCPMs
• Coordinating with tech and product team for implementing header bidding scripts and resolving ad rendering issues
• Implementing new strategies to meet revenue goals (Ad Refresh, Rich Media Ads, Google Recommendations).
• Maintaining and updating the blocklist for all websites and informing partners if any ad serving on our website is against company policy.
• Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives!
• Monitor KPIs (VTR, CTR, VCR etc.) daily, Work on standard and executive-level reporting and activity summaries
• Working with the sales team to identify and advance any opportunities to improve the performance of campaigns.
• Optimizing campaigns during flight to ensure Client KPIs are being hit or exceeded
• Translate IO into campaign set-up and launch.
• Pull and provide campaign reporting and generate actionable insights from the data.
• Assist in the creative QA process and approvals to ensure flawless campaign execution.
• Troubleshooting campaigns and managing all inbound bug requests with proper documentation and escalation.
• Help in performing reconciliations between media plans or GAM reports and 3rd party ad servers reports.