Apr 2023 – Present · 3 yrs 2 mos

• https://www.adsmehub.ae/en/expert-details/akshita-kanumury

Mar 2023 – Oct 2024 · 1 yr 7 mos

• Led product marketing globally for Freshworks Analytics, with a focus on improving product adoption through messaging & positioning, enablement, intelligence, and launches.

Jul 2021 – Mar 2023 · 1 yr 8 mos

• Highlights:
• Messaging & Positioning
• Created Messaging & Positioning for Analytics and its features across Freshworks suite of products
• Led Analyst Relations for Analytics by engaging with analysts from Forrester and Gartner
• Enablement
• Conceptualised and executed a hands-on training session, Analytics Lab for GTM teams and customers. The initiative received 4.5+ rating from participants across geographies and improved brand perception
• Created campaigns like the 'Great Analytics Release Festival' to communicate information on the latest feature releases
• Built a repository of assets for Analytics like User Guide, Pitch Decks, Data Dictionary, 20+ Case Studies, Solution Articles etc
• Launches
• Led global launches for Analytics for Refresh'21 and Fall Launch'22

Mar 2021 – Jul 2021 · 4 mos · Hyderabad, Telangana, India

• Led marketing initiatives for Oorwin globally across functions like marketing strategy, product marketing and digital marketing

Jul 2020 – Feb 2021 · 7 mos · Hyderabad, Telangana, India

• Highlights:
• Messaging & Positioning
• Conceptualised and executed strategy for Oorwin to be featured as 'Leader' across SaaS categories by product review sites like G2, Capterra etc
• Enablement
• Built a repository of resources for customers like Explainer videos, Product Glossary, Infographs, Case Studies etc
• Enhanced product adoption through various external (Webinars, Emailers, Blogs) and in-product channels (Walkthroughs, Announcements, Release Notes)
• Launches
• Collaborated with sales and product teams to develop unified branding and messaging across platforms

Dec 2019 – Jun 2020 · 6 mos

• Led end-to-end Marketing & Inside Sales for Zaggle

Jun 2019 – Nov 2019 · 5 mos

• Highlights:
• Led campaign and growth strategy for Zaggle Save DIY and generated 1000+ SME leads within 5 months of launch
• Spearheaded SEO Optimisation for Zaggle’s web assets which led to 4X increase in web traffic with < 2% bounce rate in 6 months
• Created a World Cup campaign and leveraged influencer marketing to generate 300+ leads
• Represented Zaggle and won awards in various forums like SaaStock, TieCon, HYSEA, Business World Awards etc

Aug 2016 – May 2019 · 2 yrs 9 mos

• Led branding efforts for Tata Aggreto & Tata Nirman (India’s first branded steel by-products) and marketing for Industrial By-products Management Divison

Apr 2016 – Jul 2016 · 3 mos

• Implemented process and cadence for capturing Net Promoter Score (NPS) for brands like Astrum, Steelium, and Galvano
• Created an integrated portal for capturing the voice of customer through different channels

May 2015 – Jun 2015 · 1 mo · Kolkata

• Worked with Ferro Alloys and Minerals Department (FAMD) for End-user mapping and Pricing of Ferro Manganese in domestic and international markets. Received a PPO (Pre-Placement Offer) for excellence in project work and delivery par expectations.
• Project
• Created a Customer Priority Matrix for end-user mapping (based on ex-plant realisation) with various input parameters like mode of transport, quantity purchased, plant location etc.
• Created a Pricing model for optimum pricing using concepts of cash flow.