Apr 2017 – Dec 2019 · 2 yrs 8 mos · North and east india

• Taking care of all the format retail expansion ( mi homes , mi studio , mi store and vending machines ) in mall and high streets for north India and East India .
• Generate / validate leads and evaluate new store opportunities in various locations and crucially examine new properties along with the cluster/Area manager & Ops Head for both the fomats of Mi home and MI studio.
• Jointly Conduct feasibility study related for Suitability of the Building, Business and Financial sustainability and growth with all stakeholders
• Prepare the New Store business proposal note, coordinate with Finance Team.
• Co-Ordinate & closure of Tri – Party Agreement with LL, Franchise and company. Closure of franchise agreement, LOI sign of with LL & franchise, Signing of IRR with franchise & LL, On boarding process and Closure
• Liaison with Corporate Legal Team and the developer/franchisee on title due diligence, Documentation and conclusion of agreement.
• Identify new markets and evaluate property/Malls with Xiaomi Corporate team with common negotiation for better commercials

May 2014 – Jan 2016 · 1 yr 8 mos · New Delhi Area, India

• Planning & executing effective marketing plans, including P&L structures designed to assure achievement of agreed-to volume, market share & profit objectives; creating functional budgets and ascertaining efficient utilisation of business systems & resources
• Organizing BTL activities focusing on brand establishment; analysing market trends & accordingly chalking out measures for countering competition; coordinating the in-store promotional activities for new releases & special products
• Identifying and networking with financially strong & reliable franchisees, resulting in deeper market penetration & improved market share; monitoring stock availability, product display, service standards at the franchise outlets to enhance client experience
• Developing modern retail store format as an additional sales channel; identifying locations for new stores, ascertaining the commercial feasibility of stores, handling display, stock, merchandising, plano-gram, etc. for stores
• Implementing product positioning, pricing & business development efforts throughout the region in alignment with the company’s mission & vision; monitoring visual merchandising at Retail Stores, competitors pricing / schemes and maintaining brand standards
• Ensuring maximum customer satisfaction by achieving service quality norms; handling shop-floor interaction with customers for effective resolution of grievances and obtaining feedback; offering value-added services to increase customer ‘stickiness’
• Leading & monitoring the performance of team members to ensure efficiency in business operations and meeting of individual and group targets; facilitating trainings for store/franchise staff to enhance their operational efficiency /productivity

Mar 2013 – Apr 2014 · 1 yr 1 mo · New-Delhi

• Generating franchisee enquiry through BTL activities
• Closely working with BD for site closure
• Taking care of area mapping and competition mapping for any upcoming new location.
• Closely working with projects team for timely delivery of site .
• Propose new locations to the management by analyzing the competition and the market.
• Taking care of salon opening and make it break even in three months and further handover to regular operations team
• Making marketing plan as per the market desire so to get 750 clients in a month in first three months .
• Recruitment + Training of front-line staff
• Close coordination with supply chain and projects team to make sure salon will deliver on time .

Sep 2010 – Feb 2013 · 2 yrs 5 mos · Chandigarh

•  Managing 22 Stores of Chandigarh Tricity & Haryana.
•  Responsible for the Implementation of the Standard Operating Procedures for all across the stores.
•  Currently leading & mentoring the team of 150 Associates with 12 store managers.
•  Ensuring good in-stock at all times at the stores, execute visual merchandising, put efforts to increase ABV and basket size.
•  Ensuring improvement in overall margins at store level to get the stores for positive Contribution.
•  Instrumental identifying & developing properties for the retail stores based on location, population, buying pattern.
•  Identify the training needs of the staff & closely working with the L&D department to ensure the entire staff is equipped with Product knowledge, soft skills required to create a WOW experience at the store
•  Responsible for building excellent relationship with the External and Internal customers.
•  Driving the P&L for all the stores and make Team understand about the importance of P&L.

Jun 2008 – Sep 2010 · 2 yrs 3 mos · new delhi

•  Coordinating with merchandising team for ensuring merchandise availability at the time of grand opening.
•  Monitoring store targets and coordinating and supervising all activities required to ensure the achievement of the same at the time of grand opening
•  Training the front-line staff on standard operating procedures and product knowledge.
•  Protecting company stock, cash and assets, and teach the store staff about the same
•  Teach staff to adhere VM norms in terms of planogram .
•  Maintaining opening related MIS.
•  Handling the team of 130 associates while set up’s.
•  Ensure “Clean As You Go “At every store .
•  Coordinating with legal dept for store licenses before grand opening.
•  Successfully opened 19 new stores across Punjab and handling Haryana individually.
•  Successfully handled 3 cash and carry assignments OPENING ASSIGNMENTS (Chanigarh ,Jallhandar,Amritsar)

Dec 2006 – Jun 2008 · 1 yr 6 mos · New Delhi Area, India

•  Handling the retail space of 34000 sq ft. of north India through franchisee.
•  Responsible for the achievement of the monthly sales target
•  Enabling business growth by developing and managing a network of Channel Partners across assigned territories for deeper market penetration & reach.
•  Identifying new market opportunities by developing and motivating Dealers, Wholesaler & Retailer and developing new Distribution Channels to increase the sales volume
•  Organizing Product promotional activities for increasing the awareness and demand of the product.
•  Key account management and building the strong relationship with 21 franchisee