Alex Sánchez

CEO

Cuajimalpa de Morelos, Mexico City, Mexico17 yrs 1 mo experience

Key Highlights

15+ years of finance leadership experience
Expert in financial modeling and strategic planning
Proven track record in optimizing capital allocation

Stackforce AI infers this person is a Finance Leader in SaaS and Consumer Goods sectors.

Contact

Skills

Core Skills

Financial OperationsCorporate Fp&a

Other Skills

ASC 606Business MetricsSoftware as a Service (SaaS)Process DesignBusiness ProcessCash FlowSystem ImplementationsBusiness RequirementsTreasury ManagementCapital AllocationAdvanced AccountingTax Planning StrategiesBudgetingGeneral LedgersTax Audits

About

Finance leader with 15+ years of progressive experience leading strategic planning, financial operations, and transformation across tech and consumer goods sectors—from pre-revenue startups, through rapid growth and scaling settings, to global organizations generating over USD$4 billion in revenues. I’ve built and scaled FP&A and controllership functions across varied growth stages, driven by a commitment to continuous improvement and a passion for turning complex data into actionable insights that enhance performance, optimize capital allocation, and create long-term value. Bridging strategic vision with hands-on execution, I build strong partnerships to deepen business acumen and ensure finance empowers teams across the organization to drive informed decisions and deliver truly impactful outcomes. I'm strongly committed to developing talent, empowering high-performing teams, and driving lasting change.

Experience

17 yrs 1 mo

Total Experience

3 yrs 3 mos

Average Tenure

7 mos

Current Experience

Franki

Head of Finance

Oct 2025 – Present · 7 mos

Ngena

2 roles

Senior Finance Manager, United States

Sep 2023 – Oct 2025 · 2 yrs 1 mo · Remote

Technology Startup backed at inception by Deutsche Telekom & Cisco, transitioned to ngenious.ai
Connectivity as a Service | AI-Powered Edge Solutions | IoT
Consolidation, analysis, and reporting for the US parent company and three European hubs.
Accounting operations overseeing in collaboration with third-party firms.
Treasury management
Accounts reconciliation
Tax compliance ensurance
Customer billing

ASC 606Business MetricsSoftware as a Service (SaaS)Process DesignBusiness ProcessCash Flow+19

Senior Manager Finance, LATAM

Jun 2022 – May 2023 · 11 mos

Technology Startup backed at inception by Deutsche Telekom & Cisco
Connectivity as a Service | AI-Powered Edge Solutions | IoT
Led Finance, Accounting, and Tax in Latin America, reporting to Germany and the United States.
Managed cash flow, negotiating and processing payments with service providers.
Reviewed contract language, from a financial perspective, of contracts and SOWs.
Calculated variable pay and processed overall payroll & contractors payments.
Rectified past accounting inconsistencies, achieving an 84% reduction in corporate income tax.
Streamlined processes complying with accounting standards.

Cost ControlProblem SolvingAccounting StandardsPressure HandlingASC 606Microsoft Excel+29

Heartland food products group

LATAM Finance Manager (SPLENDA)

Jul 2019 – Jun 2022 · 2 yrs 11 mos · Ciudad de México, México

Splenda brand acquired from Johnson & Johnson | Sales: USD ~$65 million in Latin America & the Caribbean
Ad-hoc analyses for new products, trade marketing, and commercial initiatives.
Monthly Sign-Off presentations of revenues and gross profit performance based on S&OP.
Optimized pricing strategy, achieving regional objectives and targeted adjustments in the markets.
Constantly monitored portfolio, triggering recovery actions on volume, pricing, discounts, and product mix, leading to a 1.9 pp improvement in gross margin.

Cost ControlEnterprise Resource Planning (ERP)Problem SolvingAccounting StandardsPressure HandlingBusiness Solutions Development+48

Coca-cola femsa

4 roles

Sr. Financial Planning Executive

Promoted

Apr 2016 – Jun 2019 · 3 yrs 2 mos

NYSE: KOF | Mexico division | Sales: USD ~$4 billion
Oversaw overall Financial Planning (long-range plan, annual business plan, quarterly rolling forecasts, weekly estimates)
Budget management with departmental functional leaders.
Developed a topline and variable COGS financial model for planning scenarios
Month-end detailed variance analysis and executive presentations.
Designed a dynamic report for P&L and KPIs comparisons.
Enhanced an FX forecast model.

Cost ControlEnterprise Resource Planning (ERP)Problem SolvingAccounting StandardsPressure HandlingCapital Expenditures+40

Financial Planning Specialist

Feb 2014 – Apr 2016 · 2 yrs 2 mos

NYSE: KOF | Mexico division | Sales: USD ~$4 billion
Budget management with cross-functional teams for 20+ factories and 130+ distribution centers.
Implemented internal inflation for more accurate target setting in planning scenarios.
Developed a contribution margin simulator.
Primary freight allocation to distribution units.
Successfully integrated SAP BPC.

Cost ControlEnterprise Resource Planning (ERP)Problem SolvingAccounting StandardsPressure HandlingCapital Expenditures+33

Financial Information Coordinator

Promoted

Nov 2010 – Feb 2014 · 3 yrs 3 mos

NYSE: KOF | Mexico city territory | Sales: USD ~$1.5 billion | 15 traditional-channel distribution centers | 2 modern-trade distribution centers
Successfully automated reporting for volume, pricing, discounts & promotions, mix, and expenses performance.
Monthly closing presentations.
Led a financial culture program across operating units.

Cost ControlEnterprise Resource Planning (ERP)Problem SolvingPressure HandlingMicrosoft ExcelBusiness Metrics+30