Apr 2020 – Sep 2020 · 5 mos

• Leveraged customer segmentation approaches to refine the creation of campaigns, resulting in a significant boost in sales by 16%.
• Developed and maintained advanced predictive models using machine learning algorithms to forecast customer inactive accounts, leading to an increase in forecast accuracy by 18%.
• Employed advanced EDA techniques to identify loopholes in the billing methodology, resulting in an annual savings of 8 crores through corrective measures.
• Developed an automated and intuitive Power BI dashboard, reducing manual reporting time by 80%.

May 2018 – Mar 2020 · 1 yr 10 mos

• Playing a pivot role in OB campaign analytic and PAN India reporting for Cust ops.
• Performed analytics on relational dataset to identify root cause, pattern, trends on campaigns low performance and helped commercials in enhancing the campaign design.
• Analyzed and produced meaningful insights and recommendations to improve the customer retention plan for Cust ops.
• Work with leadership teams across enterprise including Finance, Commercials and FS to provide key reporting solutions to drive enterprise level results.
• Assists with budgeting, forecasting, tracking and reporting for Cust ops.
• Designed and built numbers workday reports allowing business to run their own customized reporting on demand

Oct 2016 – Apr 2018 · 1 yr 6 mos · Bangalore

• Collaborated with cross-functional teams to streamline data collection processes and improve data quality, resulting in a 17% decrease in data processing time.
• Created interactive dashboards and visualizations to effectively communicate key insights to executive stakeholders, facilitating data-driven decision-making at the highest levels.

Dec 2014 – Sep 2016 · 1 yr 9 mos · Bangalore

• Publish reports on client’s engagement status, billing, corporate tax team performance on engagement’s etc. to partners.
• Work with senior management team to report and visualize variances and trends of engagements and pricing versus prior financial year.
• Publish risk analysis on clients with all partners across required LOB for better process of management.
• Meet ad hoc reports in line with business changes of corporate tax.

Nov 2013 – Nov 2014 · 1 yr · Bangalore

• Publish dashboards and reports on Tax projects assigned to EY LLP.
• Organize, disseminate and visualize the data across LOB to be used for drawing concise information to leadership team.
• Analyze forecast accuracy, real time project progress, capacity planning etc. and make recommendations to stakeholders.
• Design reports for various LOB to keep track of important business metrics.

Dec 2009 – Jan 2013 · 3 yrs 1 mo · Bangalore

• Publish dashboard, scorecard, performance report, rebate reports etc. on MDF project.
• Perform analysis on partner performance via KPI’s and make recommendation for optimal designing of programs.
• Analyze and share insights on target with MDF country heads.
• Analyze the performance of partner on timely basis and share progress and improvement plans with partners.
• Rebate payout - validate, process and publish the payout status report of APJ partners for respective stakeholders.