Feb 2026 – Present · 3 mos

• Leading Adobe's AI transformation with agentic delegation and AI Pods. Identifying the key barriers in integrating Agents into our processes and driving a reinvention of our SDLC process - aiming to change how 10000+ builders operate.

Jan 2023 – Feb 2026 · 3 yrs 1 mo

• Orchestrated the launch of Adobe Firefly, driving 25B+ generated assets and transforming Adobe’s creative suite. Delivered "commercially safe" generative AI that serves as a "co-pilot" for millions of professionals.
• Commercial Strategy: Defined the "Commercial Safety" core differentiator by training exclusively on licensed data to ensure IP safety. Introduced enterprise IP indemnification, unlocking adoption among Fortune 500 brands (custom models)
• Infrastructure Scale: Built and scaled the "AI Superhighway" platform to accelerate research-to-product transfer. Built GPU orchestration platforms that boost training efficiency and optimize resource utilization for machine learning workloads used by hundreds of researchers - achieving high MFU. On inference, optimized costs via model multi-tenancy and stateless cross-region architecture.
• Firefly.Adobe.com: Led the 0-1 effort of shipping a new web application for generative media creation - with capabilities for image and video generation and editing, vector generation, sound-effects and music.
• Product Integration: Integrated Firefly APIs into Photoshop, Illustrator, Premiere and Express, making Generative Fill the most widely used feature in Photoshop’s recent history. Shifted user workflows from manual editing to a "Creative Director" model guided by natural language.
• Ethical Leadership: Advocated for the "Nutrition Label" for digital media by integrating Content Credentials (C2PA) for transparency. Led the curation of hundreds of millions of licensed assets.
• AI Talent: Attracted and retained top GenAI talent in a very competitive market. Led a geo-distributed team of 250 - mix of PhD researchers, ML engineers, GPU optimization experts, service engineers and frontend. Build a bench of Sr. Directors to carry on the vision.
• Model Benchmarking: Led the creation of an internal evaluation hub to test 1st and 3rd party models across all modalities, establishing a data-driven loop for quality improvement.

May 2020 – Jan 2023 · 2 yrs 8 mos

• Led a global 300+ person engineering organization responsible for the cloud backbone, developer ecosystem, and early AI innovation that powers Adobe’s flagship products (Photoshop, Illustrator, Premiere).
• Pioneered Early Generative AI: Directed the development of Neural Filters in Photoshop, deploying the first consumer-facing GANs (Generative Adversarial Networks) to run on-device. Reduced complex professional edits to single clicks, winning a Webby Award and laying the groundwork for Adobe’s GenAI strategy.
• Cloud Architecture & Collaboration: Architected the "Cloud Documents" strategy, building a high-performance storage and sync engine that enables real-time collaboration across desktop, mobile, and web. Solved complex versioning and conflict-resolution challenges to unlock multiplayer workflows for creative teams.
• Platform Engineering (UXP): Built the Unified Extensibility Platform (UXP), a modern, React-based environment that unified plugin architecture across Adobe apps. Empowered 1st and 3rd party developers to build native-performance extensions, revitalizing the Creative Cloud developer ecosystem.
• Growth & Engagement: Revamped the "First Mile" onboarding experience for millions of new users. Implemented ML-driven personalization to guide users to relevant workflows, significantly improving activation rates and retention for Creative Cloud subscribers.
• Design System Leadership: Scaled Creative Cloud Libraries and the Spectrum design system, creating the "glue" that allows design teams to maintain brand consistency across all Adobe applications.

Jun 2015 – May 2020 · 4 yrs 11 mos

• Led the strategic expansion of Creative Cloud from disconnected desktop tools to a unified, cloud-first services ecosystem. Directed a 300+ person engineering organization responsible for the shared technologies (Storage, Libraries, Extensibility) that power flagship apps like Photoshop, Illustrator, and XD.
• Cloud Infrastructure at Scale: Architected the scalable AWS storage backend to support massive RAW photography workflows for Lightroom CC. Led "Cloud Documents" system, solving complex synchronization and versioning challenges to enable seamless file access across desktop, mobile, and web.
• Early AI & Machine Learning: Initiated Adobe’s pivot to AI-assisted workflows by deploying early machine learning models for photo auto-tagging and auto-enhancement in Lightroom web.
• Creative Cloud Services: I managed the Adobe Fonts service (24K fonts) and led the anti-piracy initiative.
• App Architecture Innovation: Pioneered the industry’s first "hybrid" desktop architecture by extending Electron with native GPU access. This breakthrough enabled web technologies to deliver high-performance 3D and imaging experiences, serving as the core engine for Adobe Dimension.
• WebAssembly & Browser Tech: Drove the first production deployments of WebAssembly (PNaCl/Emscripten), successfully porting massive C++ codebases to the web. This innovation unlocked high-fidelity editing in the browser, bridging the gap between desktop power and web accessibility.
• Platform Strategy: Developed "Torq," a high-performance internal JavaScript framework used across 20+ projects to handle complex UI needs. Demonstrated strategic pragmatism by later deprecating it in favor of React.js, aligning Adobe’s engineering stacks with the broader open-source ecosystem.
• Growth & Design Systems: Unified the user experience across isolated apps by scaling Creative Cloud Libraries and shared UI components. Revamped the "First Mile" onboarding experience, driving a measurable lift in conversion.

Sep 2011 – May 2015 · 3 yrs 8 mos

• Directed the full P&L and operations for an all-in-one SaaS platform (CMS, eCommerce, CRM) for SMBs. Executed a turnaround strategy that drove double-digit ARR growth and modernized the technical stack.
• Operational Turnaround: Architected a customer-centric operational overhaul that raised CSAT from 75% to 95% and reversed NPS from -20 to +30. Stabilized platform reliability to achieve 99.99% uptime.
• Cloud Infrastructure Migration: Led one of Adobe's first major public cloud migrations, moving three global datacenters to AWS (multi-region, cross-AZ). This zero-downtime migration reduced COGS and set the precedent for Adobe’s broader cloud strategy.
• Global Organizational Leadership: Built and managed a cross-functional organization of 100+ spanning Product, Engineering, Sales, and Support across the US, Romania, and India. Implemented Agile/Scrum methodologies to accelerate feature velocity and support quality.
• Ecosystem & Compliance: Achieved PCI Level 1 compliance to support high-volume eCommerce transactions. Integrated the platform with Adobe OAuth, Creative Cloud entitlements, and 10+ global payment gateways, embedding the service deeply into the Adobe ecosystem.
• Developer Extensibility: Launched a comprehensive REST API and Liquid markup engine, empowering a partner network to build custom apps and templates, supporting a community of thousands of web hosting resellers.

Jan 2006 – May 2016 · 10 yrs 4 mos

• Transformed a small satellite office into a strategic R&D center of excellence (500+ headcount in 2016, 1500+ in 2025), driving critical innovations for the Adobe Marketing Cloud and open web standards.
• Organizational Hyper-Growth: Scaled the Romania site from 30 to 500+ engineers, establishing it as a primary hub for cloud services and web development. Built a premier engineering culture that won multiple "Best Company to Work For" awards.
• Strategic M&A Integration: Served as a key technical stakeholder in the Omniture acquisition (Adobe’s entry into Digital Marketing). Led technical due diligence and the subsequent integration of analytics platforms into the Creative Suite, laying the foundation for the Adobe Experience Cloud.
• Open Web Standards (HTML5): Spearheaded Adobe’s strategic pivot to the open web by driving the first major HTML5 Webkit contributions (CSS Regions). Successfully transitioned Adobe’s page layout technology into open-source standards used by browsers worldwide.
• Product Innovation: Directed R&D for a diverse portfolio of next-gen services, including Web Content Management, Video Analytics, and Adobe Identity (OAuth) services that power the entire Adobe ecosystem today.
• Patented Research: Led research initiatives resulting in a patent for Intelligent Ads, pioneering client-side targeting techniques.