Jul 2021 – Jun 2025 · 3 yrs 11 mos · Irvine, California, United States

• At Kajabi, I led the evolution of our brand’s organic social presence across Instagram, TikTok, LinkedIn, and more translating brand strategy into compelling, human-first content that performed. From launching a full-scale rebrand across social (324% increase in engagement) to building a lead gen machine through Instagram and ManyChat (3,500+ leads captured), I worked at the intersection of creativity and performance.
• I collaborated cross-functionally with brand, content, growth, and product marketing teams to ensure social supported major launches, campaigns, and creator stories. I also owned reporting and social listening, translating insights into content pivots and marketing messaging.
• Along the way, I built processes, managed creator partnerships, and showed how social could deliver more than engagement - it could deliver business results.

Dec 2017 – Jul 2021 · 3 yrs 7 mos · Aliso Viejo

• Working directly with entrepreneur and personal development leader Chalene Johnson, I managed digital and social strategy across multiple brands including Marketing Impact Academy (online business coaching), Phase It Up (nutrition program), and Push Journal (e-commerce).
• I wore many hats developing content calendars across 16 accounts, launching digital campaigns, managing $40K+ ad budgets, and writing emails for 200K+ subscribers. My work increased social engagement by 35% and reach by 46%, while boosting conversions and ROAS across paid and organic efforts.
• This role gave me deep experience in both the strategy and the execution: audience segmentation, storytelling, paid and organic funnels, and using content to truly connect. I also learned how to thrive in the fast-paced, high-impact world of personal brands with passionate communities.

Nov 2016 – Dec 2017 · 1 yr 1 mo

• At this agency, I led social and influencer campaigns for powerhouse brands like Mattel, Nutribullet, and TRX Training. My day-to-day included developing social strategies, creating content, coordinating experiential campaigns (like Super Bowl LI), and aligning messaging with PR teams.
• The fast pace taught me how to handle multiple high-profile clients while delivering measurable results. I gained deep experience managing creative teams, reporting on campaign performance, and building processes that scale across channels and teams.

Nov 2015 – Nov 2016 · 1 yr · Irvine, CA

• At Taco Bell HQ, I worked on the brand’s content team to bring bold ideas to life. I wrote blog content, contributed to the editorial calendar, and developed creative for new product launches (like the Quesalupa) across Facebook, X, Instagram, Snapchat and more.
• I also helped translate Taco Bell’s playful tone into visual and written social content that sparked engagement and drove real business results. This was my intro to working on a national stage, and it set the tone for how I combine storytelling, creativity, and culture in every role.

Jan 2015 – Jun 2015 · 5 mos · San Luis Obispo, California Area

• Point of contact between sorority’s alumni and Cal Poly chapter. Plan and put on 2-day Alumni Weekend for organization.

Jan 2014 – Jan 2015 · 1 yr · San Luis Obispo, California Area

• Planned quarterly events for 200 women to promote campus involvement. Put together intramural teams every academic quarter for members to participate in. Coordinated chapter participation in other Greek organization philanthropy events. In charge of the Campus Activities cabinet and held monthly meetings.

Sep 2013 – Jun 2014 · 9 mos · Cal Poly San Luis Obispo

• Worked various Cal Poly sporting events to sell programs, pass out sporting schedules, and answer any questions about Cal Poly Athletics. Actively put on crowd-involved promotions during games.