Sep 2021 – Oct 2022 · 1 yr 1 mo

• "Mazpen" unit (IDF)
• o Leading SaaS web and mobile platform from scratch.
• o Identifying product-market fit and creating strategic product roadmaps from conception to launch.
• o Shorten downtime of systems by 82% by building a smart “orchestra” platform using AI & ML.
• o Defining product requirements and focusing on technical details in order to get accurate picture.
• o Collaborating & Working closely with R&D, Design, Marketing and a full cross-functional teams.
• o Driving “can-do” approach

Oct 2019 – Sep 2021 · 1 yr 11 mos

• o Leading SaaS E-Commerce Orders Management system web and mobile application from scratch, using ML.
• o Collaborating & Working closely with R&D, Design, Marketing and a full cross-functional teams. Leading operational initiatives with C-level.
• o Analyzing user feedback, refining the user experience to continuously maximize impact.
• o Writing clear and detailed features specifications & user stories and Prioritizing the backlog.
• o Deeply understanding end-user’s problems and developing new solutions.
• o Leading Salesforce e-commerce cloud and Data Warehouse (based Azure) projects from end to end with Full Api integration.
• o Driving elements of the product development lifecycle such as product vision, go-to-market strategy, driving requirements, and product launch.

Jan 2019 – Jan 2019 · 0 mo

• o Analyzing market trends and customer needs for current and future products and projects.
• o Specify and develop a strategic risk decision system and creating analytic opportunities pipeline of $800M to support business cadence.
• o Leading the Corporate strategy and communicating the product’s vision with stakeholders, Investors, and peers across the company.
• o Developing strategic narratives for initiatives, and communicating goals to the broader organization.

Feb 2016 – Jan 2019 · 2 yrs 11 mos

• o Managing the entire product life cycle from planning to tactical activities, working and collaborating with development & QA, suppliers, and operations teams.
• o Leading cross-functional system for managing real-time knowledge basement.
• o Prioritizing the backlog according to the company’s plan. Communicating the changes to the developers, engineering, logistics, and marketing.

Feb 2013 – Feb 2016 · 3 yrs

• o Specifying and Implementing SaaS products to control and monitor the army’s fuel consumption.
• o Specifying and Implementing key performance indicators to manage our inventory, infrastructures, and supply chain.
• o Build and execute an annual bottom-up plan for fuel fraud prevention.

Oct 2010 – Feb 2013 · 2 yrs 4 mos

• Deputy Company commander in two units of the israeli millitary.
• Responsible for managing the company - 110 soldiers and 40 NCO and officers.
• Responsible for the battalion budgets and project manager.