Mar 2016 – Feb 2017 · 11 mos

• Starting March 2016, I have been given additional responsibilities in Engineering org in the area of product management. I will now be completely responsible for reporting resources in the company, both from operations and engineering side. Several initiatives have already been started to provide employees better access to already available reports, and to integrate more data in internal company systems. Some of these initiatives are
• Ð A responsive UI for campaigns reports, which is current excel based.
• Ð Integration of third party data to various internal reporting tools.
• Ð A new BI tool which provides real time reporting to Business and allows them to really analyze and visualize data from top level to deep depths.
• Ð Consolidation of various reporting system inside company for more efficiency and uniformity.

Apr 2015 – Feb 2016 · 10 mos

• Starting October 2014, various tech operations teams in company were being consolidated under me, in an effort to bring uniformity in various employee practices and increase cross-function collaboration. At the same time, all of my old teams during my long tenure in company were still reporting into me. All in all, I was managing 5 teams of 31 people. Most of the people in these teams are working in Noida office with few working in foreign offices.
• I was given these additional responsibilities, as in last 8 years working for the company, I have worked with almost every function in the company and has a working knowledge of how that function works. Following teams were reporting into me.
• Ð Business Intelligence (13)
• Ð Fulltango (5)
• Ð Contextual Analytics (6)
• Ð Audience Extension (3)
• Ð Application Support (4)
• I generally got very good reviews from my manager and my team members on my management of these teams. As a result, I was rated at the highest possible level in annual review process and promoted to Director, Business Operations in April 2015 to reflect my increased responsibilities.

Apr 2013 – Apr 2015 · 2 yrs

• Based on my success with Fulltango (described below) and my previous technology experience, I was given additional charge of Business Intelligence (BI hereafter) team in April 2013. BI team is a central team in Exponential, responsible of delivering 100s of report every week required by almost all teams in the company. At the time, team had 10 members who were very good with Excel, which they used to prepare these reports. While Excel was good enough for simple reports, it was failing badly, once we started having requirements for more complex reports, which required data from multiple sources. To remedy this, I designed and developed a framework in java, which has drastically reduced the time required to prepare these reports. It’s a multithreaded framework, integrating 10 different data sources.
• Ð Reports that previously took 2-3 hours to create now run in less than a minute.
• Ð As a result, team capacity increased by more than 50%(almost 700 man hours every month), which meant that we were able to take more workload with same team strength.
• Ð Excel repots are very error prone because of manual copy pasting. Reports produced by framework are always accurate.
• Ð Rolled out margin reporting project in last year, which fulfilled long-standing data intelligence requirement of the company and had direct impact on the revenue.
• Ð Expertise as a solution designer was instrumental in roll out of uniform rate card of sales people in various Exponential divisions and geos.
• Ð Because of framework, now any report can be rolled out for multiple divisions and geos with very little extra effort.

Apr 2011 – Apr 2013 · 2 yrs

• I shifted my job profile from Product Analyst to Performance Marketing division of Exponential called Fulltango in May 2011, as I wanted to broaden my work experience and learn new things. I was trained by company CEO Dilip DaSilva on how to manage and optimize performance campaigns and during this time we launched a business development team in India to bring new performance marking business in company. This business grew from 0 to 3 million USD in first year of operation. Fulltango team is still reporting into me and we have done $3.5 million in revenue in 2014. We have also grown the team into a self-sufficient team of 5 members. During this time, I was completely responsible for all aspects of Fulltango business, including but not limited to.
• Ð Preparation of Fulltango sales pitch.
• Ð Setup of long-term relationship with various performance advertisers.
• Ð Campaign setup and optimization from performance perspective.
• Ð Coordination with various other teams in company to develop various processes so that Fulltango work continues without a hitch.
• Ð Representing the Fulltango division at various industry conferences in US and India.
• Ð Increasing the team capacity as the business grew to take on increased workload and exploit available opportunity.

Jul 2007 – Mar 2011 · 3 yrs 8 mos

• I am working in TribalFusion for last two and half years. Till June 2009, I worked as software engineer. I was promoted to Sr. Software Engineer in July 2009. My title has been changed to Product Analyst for KB-CN product, as more and more of my work now involves interacting with business side of product. Following are outlines of different projects that I have been involved with.
• Implementation and rollout of Contextualization product of company, KB-CN. I am involved in this product, from the early planning stages to final rollout over a span of two years. I am completely responsible for data component of product in form of topic trees, Mapping files and other data inputs required for contextualization of TribalFusion network. I am also involved in algorithm designs for content matching and topic resolving. This involves breaking of content in units, indexing of existing vocabulary and matching of content to vocabulary to put page in one or more topic in our topic tree. Right now, I am also involved in rollout planning of this product on more than 3000 publishers. This involves analysis of existing publishers in our network based on several parameters and to prioritize which sites will be good candidates for contextualization. I am also taking care of analyzing performance of product in production and analysis of any issues that I find and designing final solution for them.
• Integration of various 3rd party behavioral data providers to TribalFusion ad serving and targeting infrastructure. I am involved in data validation, mapping , integration of various 3rd party behavioral data providers(such as IXI, Targus, Datalogix, Medicx and many more) to our exiting behavior structure.

Dec 2006 – Aug 2007 · 8 mos

• Worked on porting of Molecular modeling application being developed by company to Linux

May 2006 – Dec 2006 · 7 mos

• Mainly worked on their molecular modeling product. It was a windows application and ten wanted to port it to Linux as most academic customers wanted to run it on Linux. I worked on porting their products to Linux platform. Completed modifications to run them under wine.
• Port of domain code to Linux completed successfully.
• Set up their Linux network and cluster (20 machines).
• Tools Used
• Visual studio 6, wine
• Technologies
• C++,Perl, SQL

May 2003 – May 2006 · 3 yrs

• The lab contained about 25 Linux machines with NFS/NIS networking
• Used Bash and Perl scripting to automate a lot of administrative tasks.