Jan 2021 – Aug 2021 · 7 mos · Bengaluru, Karnataka, India

Oct 2019 – Dec 2020 · 1 yr 2 mos · Bengaluru, Karnataka, India

Oct 2017 – Sep 2019 · 1 yr 11 mos · Bengaluru, Karnataka, India

• End to End Ownership of the Customer Lifecycle post Acquisition
• Initiated the Customer Retention function; Increased Average Customer Lifetime by 20%, Contributing to 15% of Total Revenue and Reduced Overall Churn by 35%
• Lead the Customer Insights team; Built the Analytics Platform, Delivered Actionable Insights to Stakeholders, Cross Functional Interfacing - Technology, Marketing, Customer Experience and Sales
• Kickstarted the Customer Delight program; Increased Customer Lifetime Value of the Top 15% of Customers by 25%
• Built the Customer Loyalty program, Furlenco First
• Responsible for Pricing Strategy for Existing Customers

Apr 2017 – Sep 2017 · 5 mos · Bengaluru, Karnataka, India

• Market Research for New Category - Furlenco Kids
• Cross Functional Interfacing upto Launch - Design, Marketing and Strategy
• Conceptualised and Initiated the IoT / Connected Furniture Category
• Designed the First Product - An Extension to an Existing Line of Furniture
• Cross Functional Interfacing - Design, Marketing, Technology and Strategy

Jan 2021 – Jun 2021 · 5 mos · New Delhi, Delhi, India

• Created India's first private network for lawyers, by lawyers, and of lawyers.

Aug 2016 – Mar 2017 · 7 mos · Chennai, Tamil Nadu, India

• Complete Ownership of the P&L of the City
• Increased AOV by 2.5x, Reduced Cost by 60%, Overall GMV Growth of 4x
• Cross Functional Interfacing – Operations, Marketing, Retail, Sales and
• Customer Support

Apr 2016 – Jul 2016 · 3 mos · Chennai, Tamil Nadu, India

• End to End Ownership of Last Mile Operations in Chennai
• Responsible for 100+ Delivery Executives across 10+ Fulfilment Centres doing 500+ Deliveries/Day under On-Demand Hyperlocal Model
• Reduced Cost by 35% and Increased Efficiency by 45%
• Awarded Best Area Manager for Operational Excellence 3x in 4 months across 15 cities

Jan 2016 – Mar 2016 · 2 mos · Gurugram, Haryana, India

• Customer Acquisition
• Owning Sales Cycle from Lead Identification to Onboarding
• Liaising with the Product Development Team to Guide the Future Roadmap

Jul 2015 – Dec 2015 · 5 mos

• My role, as part of the launch team entailed defining the product vision and roadmap for the venture, working closely with cross-functional teams to generate strategies for expansion into greenfield markets.
• I have helped increase daily customer acquisition, through various BTL activities, while lowering the average cost of acquisition using a variety of guerrilla marketing techniques to grab the maximum number of eyeballs, helping Jugnoo connect with the target audience at minimal or no cost, while scaling up the demand for our services.
• I was also responsible for driver on-boarding through unique outreach efforts to tap those drivers who were already part of other ride-sharing services in the city.

Jun 2015 – Jun 2015 · 0 mo

• I was responsible for the launch of Jugnoo in Gurgaon, primarily dealing with day to day operations and marketing, at the initial stage.
• My role involved donning a new hat everyday, to become sort of a jack of every trade; from capturing mind share of the target audience, to handling the logistics of an up and coming start up organisation.

May 2014 – Jun 2014 · 1 mo · Gurugram, Haryana, India

• As part of the FBO (Franchise Bottling Operations) team, I was responsible for improving the existing RED program; a daily internal audit mechanism created to ensure standardisation of the consumer experience at every outlet where Coca-Cola products are sold
• This involved understanding challenges with the existing RED program right from the grass root level, through constant interaction with field employees, specifically to address problems unique to the Indian context, and adopting these inputs to be implemented in the next version of the program
• I was also responsible for a complete design overhaul of the ready reckoner handbook provided to these employees to overcome existing shortcomings, through creative use of design elements aimed at reducing ambiguities and overcoming the language barrier

Aug 2011 – Aug 2011 · 0 mo · Bengaluru, Karnataka, India

Jun 2011 – Jun 2012 · 1 yr · Bengaluru, Karnataka, India

• AYE! was a business set up by the Economics class, as part of the Cambridge Young Enterprise Program
• As Head of Marketing, I was responsible for online marketing of products, specifically social media; Facebook, Twitter and Google+, and for offline marketing in a limited capacity
• From the time the business was set up, to the the actual launch of the products, I oversaw the brand building exercise, and generation of demand for AYE! products

May 2011 – Jun 2011 · 1 mo · Bengaluru, Karnataka, India

• Worked at the Tata DOCOMO Dive-In Retail Outlet as a 3G Life Representative
• Responsible for recommending customised 3G solutions to prospective customers after understanding specific requirements
• Executed on-ground marketing of 3G services through promotional drives in high footfall areas