Amrita S Venu

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 8 mos experience
Highly Stable

Key Highlights

  • Over 6 years of digital marketing expertise.
  • Proven track record in driving organic traffic growth.
  • Strong analytical skills for data-driven decision making.
Stackforce AI infers this person is a Digital Marketing Expert specializing in SaaS and B2B growth strategies.

Contact

Skills

Core Skills

Seo And SemPaid Media AdvertisingWeb AnalyticsKeyword ResearchGoogle AnalyticsSearch Engine Marketing (sem)

Other Skills

GEOAEOPeople ManagementInteractive Demo Creation and MarketingCROContent Strategy and Stakeholder CommunicationGA4Microsoft OfficeMicrosoft WordGoogle Data StudioGoogle AdsGoogle Tag ManagerSocial Media Optimization (SMO)Technical seoEdtech

About

Experienced Digital Marketing Expert with over 6 years of expertise in boosting customer engagement and online visibility. Passionate about driving business growth and maximizing revenue through innovative digital marketing strategies and data-driven decision-making. At Freshworks, I led the non-paid activities for product launches and significantly improved SEO efforts, resulting in increased leads and organic traffic. My role involved executing strategic projects like the Structure Data project, enhancing page click-through rates, and successfully managing domain migrations. Previously at BYJU'S, I developed effective on-page and off-page strategies, significantly boosting organic traffic and improving SERP rankings. My work included implementing affiliate linking, content distribution, and email marketing strategies. At SuperX Growth Hacker, I created SEO content across various industries, driving significant non-brand traffic growth. My strategic approach and analytical skills helped elevate client satisfaction and website performance. Key skills include strategic planning, keyword research, on-page and off-page optimization, technical SEO, CRO, web analytics, data interpretation, and team leadership. Proficient in tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. I hold an MBA in Marketing Management from the University of Madras and a B.Tech in Electronics and Communication from the College of Engineering, Vadakara. Driven by continuous learning and adaptability, I am always eager to take on new challenges and leverage my skills to drive impactful results. Let's connect and explore opportunities to collaborate in the digital marketing landscape.

Experience

7 yrs 8 mos
Total Experience
2 yrs 6 mos
Average Tenure
2 mos
Current Experience

Spotdraft

Digital Marketing Manager

Apr 2026Present · 2 mos

Multiplier

Growth Marketing Lead

Dec 2025Mar 2026 · 3 mos · Bengaluru, Karnataka, India · Remote

Freshworks

3 roles

Lead Digital Marketing

Promoted

Jun 2025Dec 2025 · 6 mos · Bengaluru, Karnataka, India

  • Own end-to-end strategy and execution of performance and organic marketing for the CS product suite
  • Manage paid campaigns across search, social, display, and video to drive leads and pipeline
  • Lead SEO strategy, including AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and LLM-driven search optimization to maximize visibility across traditional search and AI-powered platforms
  • Drive organic traffic growth and optimize for conversions through content and technical SEO initiatives
  • Collaborate with product, content, and analytics teams to align campaigns with business goals
  • Optimize campaigns for conversion rate improvement and scalable omnichannel growth
  • Track and analyze performance metrics to ensure ROI and continuous improvement
SEO and SEMPaid Media AdvertisingGEOAEOPeople ManagementInteractive Demo Creation and Marketing

Digital Marketing Specialist

Promoted

Mar 2023May 2025 · 2 yrs 2 mos · Bengaluru, Karnataka, India

  • I drive paid and organic marketing initiatives to grow visibility and revenue for the Customer Service Suite and other products. My work spans SEO, SEM, domain migrations, CRO, and interactive content to boost traffic, engagement, and conversions.
  • Key Highlights:
  • Led non-paid marketing for product launches, driving session growth and ARR impact
  • Implemented SEO strategies, increasing leads, MRR, and organic traffic
  • Managed paid search campaigns to optimize pipeline impact and ROI
  • Executed domain migration for Freshdesk, maintaining SEO health
  • Piloted structured data and product tour projects, improving CTR, CVR, and lead quality
  • Delivered CRO experiments and blog audits, enhancing conversion and content performance
  • Orchestrated email campaigns to generate demo leads and customer engagement
SEO and SEMWeb AnalyticsCROContent Strategy and Stakeholder CommunicationGA4Interactive Demo Creation and Marketing

Digital Marketing Associate

Oct 2021Mar 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

  • Owning the Non-Paid Lead Gen End to End For Freshdesk.
  • Keyword Research
  • Competitor Analysis
  • Content Strategy
  • Non-Paid Initiatives
  • Technical SEO activities and breadcrumb addition
  • Piloted the Structure Data project, enhancing CTR and overall page performance.
  • Domain migration
  • Link Building Activities
Microsoft OfficeKeyword ResearchMicrosoft WordGoogle Data StudioGoogle AdsGoogle Tag Manager+1

Byju's

2 roles

Digital Marketing Analyst

Promoted

Apr 2021Oct 2021 · 6 mos

  • Developed effective on-page/off-page strategies, achieving 50% SERP ranking and CTR boost.
  • Drove organic traffic by 20x, with a 23.75% conversion rate increase over 18 months.
  • Implemented affiliate linking, content distribution, and email marketing strategies, resulting in a 15x traffic surge within 12 months.
  • Conducted thorough audits, resolving on-page issues, and achieving a 20% SEO performance enhancement monthly.
  • Executed PPC campaigns, engaged target audiences, and strategically placed ads to drive traffic.
Microsoft OfficeSocial Media Optimization (SMO)Keyword ResearchMicrosoft WordSearch Engine Marketing (SEM)Technical seo

Senior Content Writer

Feb 2019Apr 2021 · 2 yrs 2 mos

Keyword ResearchEdtechGoogle AdsTechnical Writing

Superx growth hackers

SEO Content Writer

May 2018Feb 2019 · 9 mos · Bangalore

  • Created compelling SEO content for Health, Real Estate, and in-house digital marketing.
  • Analyzed SEO growth, driving non-brand traffic from minimal to substantial clicks/month in 6 months.
  • Pitched and executed new SEO strategies, elevating satisfaction scores by 25% over a year.
  • Optimized strategies based on online trends, resulting in a significant website traffic increase within 6 months.
  • Skilled in keyword research, on-page optimization, and content creation for improved search rankings.
Web Content WritingWordPressContent DevelopmentAdobe Illustrator

Postpositives social media llp

Content Developer- Intern

May 2017Jul 2017 · 2 mos · Bangalore

Education

University of Madras

Master of Business Administration - MBA

Oct 2021Oct 2023

College of Engineering Vadakara - India

Bachelor’s Degree — Electronic and Communications Engineering

Jan 2014Jan 2018

Kendriya Vidyalaya

High School — Mathematics and science

Jan 2007Jan 2014

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