Apr 2025 – Dec 2025 · 8 mos · London Area, United Kingdom · On-site

• Conjure is a London-based digital design agency specialising in high-impact UX/UI for automotive and healthcare clients.
• Joined on contract to support the design and delivery of a new healthcare platform, later extended to finalise MVP launch.
• Sole designer on a complex healthcare platform with 7 user roles (patients, lab technicians, admins, couriers, etc.), designing end-to-end web and mobile workflows aligned with NHS accessibility standards.
• Delivered an MVP on time under tight deadlines, enabling launch through one of the UK’s largest retail networks.
• Designed a UI system and component library that reduced design-to-dev cycle by 50%, ensuring scalable handoff and visual consistency.
• Collaborated closely with engineers, product teams, and stakeholders to refine flows, resolve edge cases, and ensure production readiness.
• Contributed to an automotive HMI project for a global motorcycle manufacturer, focusing on instrument cluster concepts, interaction logic, and safety-critical design in constrained environments, with consideration of homologation requirements.

Mar 2024 – Sep 2025 · 1 yr 6 mos · London Area, United Kingdom

• Toolstrek is a B2B SaaS company that helps clients integrate and manage Atlassian and monday.com solutions through custom automation and hybrid boards.
• Led the redesign of the B2B SaaS platform, improving navigation speed by 25% and enhancing user clarity - resulting in a measurable uplift in engagement and lead generation.
• Built a scalable design system adopted across three product verticals, ensuring brand consistency and enabling faster delivery of new pages and campaigns.
• Collaborated closely with developers to ship pixel-perfect pages, one-pagers, and investor materials, maintaining high visual and functional quality.
• Partnered with the Founder and CEO to align product design with business goals, helping shape a more cohesive digital presence and scalable product foundation.

Apr 2022 – Mar 2025 · 2 yrs 11 mos · London Area, United Kingdom

• Designed and shipped digital products for international clients across e-commerce, fintech and ed/health tech. Accountable for the full design lifecycle - discovery to delivery - with a focus on usability, accessibility (WCAG 2.1 AA), and measurable outcomes.
• E-commerce: created and launched online stores for leather goods and jewellery brands; clarified IA, optimised product cards and checkout flows, improving product visibility and reducing purchase friction.
• Gaming (mobile): redesigned onboarding and core interactions for a casual word game (Alias-inspired); simplified first-run and increased session starts and day-to-day stickiness.
• Education: built platform structure and navigation for a language-learning app; introduced micro-animations and progress cues to improve task completion and perceived momentum.
• Research & validation: ran usability tests and depth interviews; turned insights into hypotheses, UI changes and backlog items; partnered with PM/engineering for implementation and follow-up.
• Design systems: set up Figma libraries (components, states), wrote usage notes for smooth dev handover and cross-team consistency.
• Sales enablement: produced concise one-pagers and product decks that clarified value propositions and buyer journeys — incl. a clinical-trials data platform and a global contractor payouts platform; materials supported presales, conferences and stakeholder buy-in.  
• Ways of working: collaborated directly with founders and tech leads; balanced constraints, accessibility and performance; delivered in iterative releases.

Feb 2021 – Apr 2022 · 1 yr 2 mos · Moscow, Moscow City, Russia

• Built and ran a small carpentry brand — from concept to e-commerce operations. This hands-on experience shaped my strategic thinking and sparked my interest in digital product design.
• Key achievements:
• Designed and launched a full e-commerce website from scratch using UX principles to improve user flow and conversion.
• Created a cohesive brand system — logo, packaging, tone of voice, and digital presence.
• Increased online sales through Instagram campaigns and conversion-focused content.
• Streamlined order management and customer support through digital tools (Notion, Google Workspace).
• Skills transferred to UX/UI:
• Empathy and customer understanding
• End-to-end journey design (from awareness to purchase)
• Visual communication and digital branding
• Data-informed decision-making and iteration

Nov 2019 – Feb 2021 · 1 yr 3 mos · Moscow, Moscow City, Russia

• Managed B2B client relationships and designed tailored financial solutions for corporate clients. The analytical and strategic approach I developed here now helps me evaluate business needs in design.
• Key achievements:
• Managed a £1M+ annual client portfolio, focusing on efficiency and trust.
• Analysed client data to optimise financial workflows — skills later applied in UX process mapping.
• Designed structured documentation and communication flows to reduce process friction.
• Consistently exceeded sales targets by translating complex financial needs into actionable solutions.
• Skills transferred to UX/UI:
• Stakeholder management & cross-functional communication
• Data analysis & process optimisation
• Problem framing and goal-driven thinking
• Experience design through client-facing workflows

Sep 2018 – Nov 2019 · 1 yr 2 mos · Moscow, Moscow City, Russia

• Supported corporate banking operations and process optimisation. This role strengthened my ability to structure complex systems — a foundation for designing clear, logical user experiences.
• Key achievements:
• Conducted client consultations and optimised documentation workflows for faster onboarding.
• Reviewed UX-like “process journeys” to identify friction points in internal systems.
• Collaborated across departments to improve clarity and reduce manual steps.
• Built analytical reports using SPARK and Kontur.Focus to guide decision-making.
• Skills transferred to UX/UI:
• Systems thinking and process optimisation
• Analytical research and insight synthesis
• Collaboration with technical and business teams
• Attention to detail and information hierarchy

Sep 2014 – Sep 2018 · 4 yrs · Moscow, Moscow City, Russia · On-site

• Provided academic and design support for university departments. This role introduced me to visual communication, teamwork, and digital content creation.
• Key achievements:
• Designed educational and promotional materials for university events.
• Coordinated documentation for accreditation and streamlined internal processes.
• Improved student experience by simplifying onboarding materials and visual assets.
• Managed photo and media content — gaining first hands-on design experience.
• Skills transferred to UX/UI:
• Visual communication and layout design
• Process documentation and content organisation
• Collaboration with multi-role teams
• Clear communication for different audiences