Feb 2024 – Apr 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Spearheaded end-to-end product analytics to optimize user journey events, improving root cause analysis (RCA) and real-time funnel insights for enhanced user experience.
• Designed and executed A/B testing strategies for critical user flows (e.g., Checkout, Product Page), achieving a 10% increase in conversion rate and scaling daily order volume.
• Launched revenue growth initiatives, driving increase in AOV and a 12% rise in UPT through targeted experiments.
• Reduced Return to Origin (RTO) by 5%, increasing Prepaid Order Contribution by 28%, and streamlining gross-to-net margins.
• Partnered with the Engineering team to implement scalable analytics solutions, ensuring actionable insights from high-volume data streams.

Aug 2023 – Feb 2024 · 6 mos · Remote

• Improved transaction funnel performance by 5% across high-value verticals (Movies, Deals) through optimization and analytical modeling.
• Conducted multi-segment A/B testing, increasing CTR by 0.2% through optimized communication and user segmentation.
• Forecasted retention using predictive analytics, contributing to a 0.6% increase in active users and a 1.4% reactivation rate.
• Developed advanced user segmentation techniques leveraging unstructured and transactional data to derive actionable user insights.

Jul 2022 – Aug 2023 · 1 yr 1 mo · Gurugram, Haryana, India · On-site

• Executed and monitored high-impact campaigns for new market zones, driving the acquisition of weekly users and substantial weekly orders.
• Optimized commission structures using deep data insights, contributing to revenue enhancement strategies.
• Boosted CRM effectiveness by analyzing the impact of notifications, driving a 25% increase in order frequency and a 35% improvement in app open rates.
• Implemented cost-effective messaging strategies, reducing WhatsApp messaging costs by 25% and improving delivery rate efficiency by 5%.

Nov 2020 – Jul 2022 · 1 yr 8 mos · Remote