Andres Armeda — CEO

I am an information security and product management professional with 20 years of experience in security technology, product strategy, and business leadership. Throughout my career, I have built and scaled security products that have generated over $1 billion in revenue and helped protect millions of businesses and websites worldwide. Some key highlights: 🔹 DigitalOcean – As Head of Security Products, I’m leading the charge to build a security product portfolio that simplifies security for startups and SMBs. My focus is on removing complexity, reducing risk, and enabling business continuity for our customers through practical, integrated security solutions. 🔹 Sucuri (Acquired by GoDaddy) – As Co-Founder & CEO, I built and scaled a leading website security platform used by millions. Following Sucuri’s acquisition by GoDaddy in 2017, I led its expansion within the GoDaddy ecosystem, bringing comprehensive website security solutions to 19M+ customers. 🔹 GoDaddy – As Head of Security Products, I orchestrated a UX/UI overhaul for SSL activation, streamlining onboarding for 150,000+ monthly customers and improving data-driven security automation. I thrive in roles where I can lead teams, drive product innovation, and create security solutions that empower businesses while minimizing risk. Let’s connect! Reach me at dre@armeda.com.

Stackforce AI infers this person is a SaaS security product leader with extensive experience in product management and cybersecurity.

Location: Dallas, Texas, United States

Experience: 29 yrs 11 mos

Skills

Product Management
Information Security
Cybersecurity
Product Strategy
Operations Management
Financial Goals
Ux Design
Project Management
Program Management
Business Development
Strategic Partnerships
Product Development
Technical Leadership

Career Highlights

Built security products generating over $1 billion in revenue.
Led security product expansion for 19M+ customers.
Orchestrated UX/UI overhaul improving onboarding for 150,000+ clients.

Work Experience

DigitalOcean

Head of Security Products & Customer Trust (2 mos)

Head of Security Products (1 yr 2 mos)

Armeda

Founder (2 yrs 3 mos)

Monarx

Member of the Board of Advisors (2 yrs 3 mos)

GoDaddy

Sr. Director of Product Management (1 yr 11 mos)

Sr. Director of Technical Program Management (1 yr 11 mos)

Director of Program Management (10 mos)

Director of Product Management (2 yrs 8 mos)

WebDevStudios

Partner | Vice President of Operations (1 yr 10 mos)

Sucuri Inc.

Co-Founder | Chief Executive Officer (CEO) (5 yrs)

Secure-i

Chief Technology Officer (CTO) (1 yr 5 mos)

US Navy

Information Systems Technician First Class (12 yrs)

Education

Master of Business Administration - MBA at University of Phoenix

Bachelor of Science in Management at University of Phoenix

Andres Armeda

CEO

Dallas, Texas, United States29 yrs 11 mos experience

Key Highlights

Built security products generating over $1 billion in revenue.
Led security product expansion for 19M+ customers.
Orchestrated UX/UI overhaul improving onboarding for 150,000+ clients.

Stackforce AI infers this person is a SaaS security product leader with extensive experience in product management and cybersecurity.

Contact

Skills

Core Skills

Product ManagementInformation SecurityCybersecurityProduct StrategyOperations ManagementFinancial GoalsUx DesignProject ManagementProgram ManagementBusiness DevelopmentStrategic PartnershipsProduct DevelopmentTechnical Leadership

Other Skills

Identity and Access Management (IAM)Billing SystemsVoice of the CustomerProduct VisionMarketing StrategyInformation TechnologyCommunicationProject Management Office (PMO)Business Process ImprovementAgile Methodologiesacquisition integrationProduct DesignUser ExperienceInformation Security ManagementBusiness Strategy

About

Experience

29 yrs 11 mos

Total Experience

4 yrs 11 mos

Average Tenure

2 yrs 3 mos

Current Experience

Digitalocean

2 roles

Head of Security Products & Customer Trust

Promoted

Mar 2026 – Present · 2 mos · Dallas-Fort Worth Metroplex · Remote

Leading Product Management for DigitalOcean’s Security Products and Customer Trust organization, with responsibility spanning security products, identity and access, customer accounts, billing, and supporting design functions. Own strategy and execution across the core customer trust surface, aligning platform, product, and operational investments to improve security, usability, and commercial outcomes. Building and scaling DigitalOcean’s security products business, including cloud security posture management and a unified security experience that turns visibility into action. Partner closely with engineering, design, GTM, finance, and executive leadership to deliver trusted, scalable experiences that enable customers to operate securely and grow with confidence.

Information SecurityIdentity and Access Management (IAM)Billing SystemsUX DesignProduct ManagementVoice of the Customer

Head of Security Products

Jan 2025 – Mar 2026 · 1 yr 2 mos · Dallas-Fort Worth Metroplex · Remote

Own and lead DigitalOcean’s Security Products portfolio, defining and executing a 0→1 strategy to establish a new billable security product line
Built the Security Products strategy and catalog, prioritizing investments across CSPM, AI Security Advisor, and emerging AI security capabilities
Leading development of a unified security experience that delivers visibility-to-action for customers directly within the DigitalOcean platform
Establishing the foundation for DigitalOcean’s security business, focused on simplicity, automation, and scalable protection for startups through digital native enterprises

CybersecurityProduct ManagementProduct StrategyProduct VisionVoice of the Customer

Armeda

Founder

Feb 2024 – Present · 2 yrs 3 mos · Dallas-Fort Worth Metroplex · On-site

I am a technologist and leader with over 20 years of experience in software product, operations, and marketing. As the Founder of Armeda, I help early-stage software companies achieve business stability and product excellence by focusing on what truly matters—delivering measurable value to customers.
Operational Planning: I guide companies in assessing their current state, setting realistic goals, and simplifying their focus to lower operational risk and enhance outcomes.
Product Management: I help teams identify customer value, build metrics that matter, and execute strategies that enhance user experiences and engineering efficiency.
Product Marketing & GTM: I support businesses in refining their product positioning, understanding market dynamics, and crafting go-to-market strategies that drive growth.
My Approach
Success comes from focusing on what’s important, executing with precision, and continuously iterating. At Armeda, I partner with companies to create actionable strategies with measurable results, empowering them to scale and thrive.

Product StrategyMarketing StrategyOperations ManagementInformation Technology

Monarx

Member of the Board of Advisors

Nov 2022 – Feb 2025 · 2 yrs 3 mos · Remote

As a Board Advisor at Monarx Inc., I provide strategic counsel on product strategy, marketing, and operations. Leveraging my industry expertise, I collaborate with the leadership team to shape the company's product direction, ensuring alignment with market trends and customer needs. My insights and guidance help drive innovation and sustainable growth, positioning Monarx for continued success in a dynamic market environment.

Godaddy

4 roles

Sr. Director of Product Management

Promoted

Feb 2022 – Jan 2024 · 1 yr 11 mos · Menifee, California, United States · Remote

Led Security Product Management team of 4 direct reports and managed a matrix staff of over 40 cross-functional professionals, including compliance, audit, engineering, business intelligence, marketing, and program.
Ensured strict compliance with the CA/Browser Forum baseline requirements for SSL/TLS and managed Web Trust audit adherence.
Acted as GoDaddy's representative at the CA/Browser Forum and CA Security Council. Successfully managed a trusted root certificate sold to Amazon and fostered key relationships with major root store operators, including Microsoft, Apple, and Mozilla.
Orchestrated a UX/UI refresh for the SSL Certificate setup journey, streamlined activation for 150,000 monthly clients, established customer value metrics, and precise data tracking from purchase to activation.
Successfully migrated on-premises Website Application Firewall and Content Delivery Network products to the cloud, resulting in a 4x increase of active users, a 30% website performance increase, and $2 million in annual savings.
Enhanced Secure Socket Layer (SSL) services automation, leading to $4.8 million in new revenue, an 8% increase in renewals, and a consistent NPS score exceeding 65.

Financial GoalsCommunicationVoice of the CustomerProduct VisionProduct StrategyProduct Management

Sr. Director of Technical Program Management

Mar 2020 – Feb 2022 · 1 yr 11 mos · Menifee, California, United States · Remote

Spearheaded the inception of the Program Management Delivery and PMO Functions, consolidating resources from multiple business units while overseeing 8 direct reports.
Developed and implemented standards for business reporting, operating mechanisms, and engineering and product ceremonies with various cadences, ensuring consistent program and delivery communications across all levels.
Collaborated seamlessly with a matrix team of 400+ professionals across various departments, including engineering, product, customer care, finance, experience, marketing, and program management.
Orchestrated, developed, executed, and delivered over 40 strategic key initiatives, including brand launches, integrations, migrations, infrastructure retrofits, and compliance programs, from 2020-2021.
Effectively managed 200+ projects concurrently from inception to completion and final delivery, adhering to budgets and stringent deadlines.

Project Management Office (PMO)Business Process ImprovementAgile MethodologiesVoice of the CustomerProgram ManagementProject Management

Director of Program Management

May 2019 – Mar 2020 · 10 mos · Menifee, California, United States · Remote

Program Management leader and Chief of Staff overseeing 2 direct reports, responsible for establishing and leading program delivery and PMO functions within the business unit, contributing to an annual revenue of $350 million.
Established and directed Security Products Group PMO supporting key product group initiatives, integrations, migrations, infrastructure, and compliance programs.
Directed and supported an average project workload of 80 projects, averaging 100k+ hours of project work with matrix staff of 20 product, marketing, and program managers.

Project Management Office (PMO)Business Process ImprovementAgile MethodologiesVoice of the CustomerProgram ManagementProject Management

Director of Product Management

Sep 2016 – May 2019 · 2 yrs 8 mos · Menifee, California, United States · Remote

Product Management leader overseeing 2 direct reports, responsible for developing and scaling the Website Security suite of products, which achieved an annual revenue of $250 million.
Successfully integrated the Website Security product suite into the EMEA market with five strategic GoDaddy brands, growing product revenue by $5 million in 2018-19.
Directed the end-of-life and migration from a 3rd party product to GoDaddy offering, resulting in $4m yearly savings.

Financial GoalsCommunicationVoice of the CustomerProduct VisionProduct StrategyProduct Management

Webdevstudios

Partner | Vice President of Operations

Aug 2014 – Jun 2016 · 1 yr 10 mos · Menifee, California, United States · Remote

Spearheaded the acquisition of Maintainn, managing the M&A process from discovery to due diligence, final transaction, onboarding, security, and relaunch as a WebDevStudios subsidiary brand.
Established and executed an effective hiring process that resulted in a 25% increased workforce, enhancing project capacity, streamlined operations, and efficient resource allocation.
Led a comprehensive brand refresh which successfully repositioned the company up-market, securing projects with renowned companies such as Discovery, Microsoft, and Campbell's Soup.

Business Process ImprovementFinancial GoalsCommunicationacquisition integrationMarketing StrategyBusiness Development

Sucuri inc.

Co-Founder | Chief Executive Officer (CEO)

May 2009 – May 2014 · 5 yrs · Menifee, California, United States · Remote

Co-founded Sucuri Inc. a SAAS website security company, successfully launching the first product, website malware monitoring, to the market in 2009.
Within the first year, scaled website malware monitoring from inception to conducting more than 10 million scans and notifications, providing customers with critical alerts regarding potential compromises.
Developed and introduced a comprehensive remediation process for malware cleanup in 2010. By year-end, the company was remediating over 150 websites daily.
Launched a website application firewall, including a content distribution layer, to empower website owners to reduce the risk of compromise, protecting more than 200,000 websites.

Financial GoalsStrategic PartnershipsVoice of the CustomerProduct VisionProduct StrategyProduct Management

Secure-i

Chief Technology Officer (CTO)

Nov 2007 – Apr 2009 · 1 yr 5 mos · Des Plaines, Illinois, United States · On-site

Successfully launched Secure-I's on-demand video surveillance service for consumers in early 2009.
Designed and implemented a redundant and resilient network and data architecture to support concurrent video streaming, recording, and playback for users worldwide.
Led the creation of a comprehensive user platform, including branding, marketing, camera setup flows, video playback, downloads, streaming capabilities, and a support ticket system.

Product Designtechnical leadershipFinancial GoalsProduct DevelopmentProduct VisionTechnical Leadership