May 2018 – Apr 2022 · 3 yrs 11 mos · London, United Kingdom

• Simply Business is the UK's leading online business insurance marketplace that connects hundreds of thousands of SME businesses in search of cover with insurance providers and products.
• As principal product designer at Simply Business, my role was to envision and deliver industry defining customer experiences that leverage new technologies and data, empower and persuade customers, capture our mission and values, and challenge the norms and expectations of the insurance industry.
• We pushed the boundaries of our industry to create new opportunities to activate and empower customers, connect and enrich end-to-end product experiences, and create new product and service propositions to transform how businesses engage with insurance - while helping our customers and communities thrive.
• Working to bridge business, tech, brand and product teams, I translated the company's mission, values and brand into elegant digital experience strategy, vision, and shippable product to exceed customer needs and brings measurable value to the business. Our industry beating NPS and growth from 200,000+ to nearly 1 million customers in the UK and US is testament to the quality and innovation we were able to deliver.

Nov 2015 – May 2018 · 2 yrs 6 mos · London, United Kingdom

• Funding Circle is a Peer-to-Peer business loan marketplace serving businesses who borrow and investors who finance loans in the UK, Germany, Netherlands and USA. Working closely with the Head of Design, tech and marketing teams, I lead design execution and participated in research, requirements gathering and strategy across a range of projects - including growth, customer acquisition, new product features, performance optimisation and global design guidance - briefing and guiding junior/mid designers.
• My work on various areas of Funding Circle products has seen returns like up to a 100% increase in conversions for landing pages using user centred design approaches, and a 10% end-to-end conversion increase through redesigning a single step of the loan application process. Most recently I was the senior designer responsible for the execution of design work for the company’s global rebrand deployed across all geographies, establishing a pattern library of design components that reduced new page build time from weeks to hours.

Nov 2014 – Nov 2015 · 1 yr · London, United Kingdom

• Prospect is a service design and digital experience design consultancy working across digital customer touch- points, from web and mobile, to experiential and spacial. Clients include Tesco, Nokia, Nature, Europcar, Dimension Data.
• Reporting to the CD and founder of the company, I consulted as the design lead on client work from pitching through requirements gathering to concept and delivery, while briefing and guiding junior designers. While at Prospect I lead design research and execution on several projects, bringing principles from service design, UX and visual design to bear to solve challenges revealed by user research.
• This work included a DBA Design Effectiveness Award winning project for Dimension Data (a digital infrastructure company in the NTT Group) researching and redesigning their customer facing tools provided to manage large scale data systems. This project saw a 579% increase in customer engagement across the system and a 515% growth in service revenue in the following 14 months.

Feb 2014 – Nov 2014 · 9 mos

• Native designs the products of the future. They work with companies like HP, Samsung, Audi, Bentley and B&W to define the strategy and design of their future products.
• Collaborating with some of the most talented folks in the world - as well as briefing and guiding freelancers and junior designers - my role was to conceptualise and develop designs for forward-looking interactive products. Designs to bring together client and user needs, that bridge physical and digital experiences - designs that exceeded the expectations of our clients and challenged the norms of their industries.

Jan 2012 – Feb 2014 · 2 yrs 1 mo · London

• Boutique web and app design studio working with a small team of developers as design lead. Clients included Deloitte, Ideal Standard, The Partners, Philips.

Jul 2011 – Mar 2012 · 8 mos · London, United Kingdom

• Sole designer at the London office of this software as a service (SaaS) company providing online marketing, CRM, fundraising and cloud-based applications for charities like UNICEF and Cancer Research UK.

Dec 2009 – Jul 2011 · 1 yr 7 mos · London, United Kingdom

• The creative team at Baigent Digital was responsible for driving design development from concept through to implementation, working with household brands such as UNICEF, Cancer Research UK and Great Ormond Street Hospital.
• As a lead designer at Baigent Digital I was responsible for the conceptualisation and creation of engaging digital communications that delivered measurable results.
• What I did there:
• Lead the creation of digital design projects from concept to implementation
• Visual design
• Information Architecture
• UX, UI and IxD design
• Content strategy
• Branding and identity creation
• Design for print
• Art direction

Jul 2009 – Dec 2009 · 5 mos

• This was a really rewarding experience working for the London arm of this international gallery and publishing house. I worked with artists and media to help create and publicise monthly exhibitions and events.
• This included the creation of a web content and marketing strategy that needed images, video and written content for press, blogs, profiles and social networking presence - all in accordance with the established tone and style of the organisation.

Jul 2008 – Aug 2008 · 1 mo

• This was a great experience working in one of the worlds most renowned design schools. I helped in the Digital Media Lab that was responsible for creating in-house video projects in the established tone and style of the schools communications and for offering technical assistance in a specialised design education environment.
• Video capture and editing called on existing skills, but rapid development of in-depth knowledge of the technical systems used was also needed.

Jun 2008 – Jun 2008 · 0 mo

• I ran a workshop to teach staff of the university to use Adobe Photoshop. The position called for in depth knowledge of the design software, the ability to translate complex technical language into language that could be understood by people with limited experience and the structured leading and teaching of a group of professionals.

Aug 2007 – Sep 2007 · 1 mo

• Responsible for organisation, management and invigilation of events focused on public art collaboration and music.
• This was a fun volunteering role that required the organisation of a small team of volunteers and musicians under time constraints and the management of skills, resources and equipment.

Apr 2004 – May 2004 · 1 mo

• When I was 19 I looked for any local jobs that would give me my first experience of working with web products in a professional environment.
• I found this role at the university managing content on a bespoke content management system and maintaining connections to external content while liaising with department heads and web designers.