Apr 2024 – Mar 2025 · 11 mos

• Agri-Tech startup (Leading product)
• Designed the initial user flow, balancing simplicity for rural users with feature depth, optimizing for both accessibility and functionality
• Developed a targeted GTM strategy focused on maximizing early adoption and engagement within the agricultural sector

Jan 2023 – Nov 2024 · 1 yr 10 mos · Hybrid

• Led teams to improve onboarding processes, enhancing the user experience and satisfaction
• Used data insights to refine product strategy and improve the user journey
• Introduced AI tools to automate data tasks, improving efficiency and accuracy
• Helped boost P&L by optimizing growth strategies and improved internal operations

Nov 2021 – Jan 2023 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Led the product team to improve business banking, driving subscription growth and user acquisition.
• Launch 2 key products, managing the entire product lifecycle from idea to launch.
• Managed the development of Connected Banking and Expense Management
• Worked with stakeholders to refine strategy, improving product discoverability and market needs
• Identified user needs and customized solutions, using data to enhance product offerings

Jun 2020 – Oct 2021 · 1 yr 4 mos · Bengaluru, Karnataka, India

• Launched India's first consumer facing neo-bank.
• Engaged early user community through feedback sessions, and a public roadmap, successfully converting 70% of 15,000+ early users into customers at launch
• Launched and managed the app on both stores, achieving a 4.8-star rating; optimised app store presence, growing the user base by 50,000 in 6 months
• Designed a gamified referral program, increasing K-factor by 3x and reducing CAC by 30%

Jun 2014 – Dec 2019 · 5 yrs 6 mos · Bangalore, India

• SaaS first company, specializing in Health and Wellness for users (Web App, Responsive Web App - Mobile and mobile) - Built 'Wellness on Web'
• Launched 4 health and wellness products, including fitness tracking apps and mental well-being platforms.
• Optimized product features and user onboarding, launching a fitness tracking app from idea to market.

Jan 2014 – May 2014 · 4 mos · Bangalore

• Facilitated ad slots inventory planning for brands across South India, optimizing inventory management to maximize revenue potential.
• Collaborated with international teams in Southeast Asia for geo-specific rate planning and demand forecasting, ensuring accurate pricing strategies aligned with market conditions.

Oct 2011 – Dec 2013 · 2 yrs 2 mos · Greater Bengaluru Area

• Pre-Unacademy/Byjus era
• An ed-tech startup focused on simplifying test creation and evaluation for schools, delivering personalised insights for 3 key stakeholders in education space i.e, teachers, students and parents.
• Worked with directors, teachers, students and parents to build personalised reports for learning and development.
• Built Learning and development, web platforms for schools.
• Piloted with 17+ schools for over 500+ students.
• Gained valuable insights over teaching realities present in education ecosystem.
• Achieved PMF.
• Shelved the business due to infrastructure constraints and insufficient market demand for scale.