Anisha Uppal

Co-Founder

West Delhi, Delhi, India3 yrs 3 mos experience

Key Highlights

Led 500+ influencer-powered marketing moments.
Expert in data-driven marketing strategies.
Founder of a unique hand-painted handbag brand.

Stackforce AI infers this person is a Marketing Specialist with expertise in Brand Management and Digital Marketing.

Contact

Skills

Core Skills

Campaign ManagementDigital MarketingSocial Media Marketing

Other Skills

AdvertisingCustomer Relationship Management (CRM)Analytical SkillsCampaign StrategiesGoogle AnalyticsInstagramInstagram MarketingIntegrated MarketingOnline Reputation ManagementSearch Engine Marketing (SEM)Search Engine Optimization (SEO)Sprout SocialCreative StrategySocial Media AdvertisingMarketing

About

Once upon a brand, there was a story waiting to be told. I’ve always believed that good marketing doesn’t sell , it connects, it converses, it builds community. That’s the mindset I bring to every brand I work on. From scroll-stopping social media strategies to PR buzz that makes headlines, from influencer campaigns that feel personal to event experiences that live beyond the day. I help brands speak human in a digital world. At L’OCCITANE, I’ve helped grow not just pages but presence — leading 500+ influencer-powered moments, AI-generated campaign stories, celebrity-led launches, and PR narratives that traveled across Elle, LBB, Harper's bazaar etc. Behind the scenes? It’s strategy meets spreadsheets: I manage budgets, CRM journeys, campaign planning, brand shoots, reporting, and community retention, ensuring every idea is backed by data and every execution fuels long-term love. I don’t believe in one-size-fits-all marketing. I believe in brand moments that make people pause, feel, remember - and act. So if you're looking for someone who lives at the intersection of creativity, community, and conversion - let’s talk.

Experience

3 yrs 3 mos

Total Experience

1 yr 6 mos

Average Tenure

7 mos

Current Experience

Kimaya himalayan beverages

Assistant Marketing Manager

Oct 2025 – Present · 7 mos · Delhi, India · On-site

360^ Campaign Orchestration: Lead the end-to-end execution of integrated marketing campaigns, synchronizing digital, PR, and on-ground activations to maximize brand visibility and consumer recall.
Digital Growth & Analytics: Drive multi-channel social strategy and paid media performance, leveraging data-driven insights and sentiment analysis to optimize engagement and ROI.
Creative Direction & Production: Direct high-fidelity content production from conceptualizing mood boards to overseeing on-set photoshoots ensuring premium visual identity across digital and retail touchpoints.
Strategic Partnerships: Manage high-impact influencer and creator relationships, negotiating deliverables and overseeing content storytelling to deepen brand affinity and cultural relevance.
Cross-Functional Leadership: Act as the central hub between creative, sales, and brewery operations to streamline project lifecycles, ensure regulatory compliance, and align stakeholder goals.
Market Intelligence & Innovation: Pilot emerging digital trends and platform innovations (AR, UGC, Reels) based on rigorous competitor mapping and consumer behavior analysis.

AdvertisingCustomer Relationship Management (CRM)Analytical SkillsCampaign ManagementCampaign StrategiesDigital Marketing+9

Arag - an aru brand

Founder

Jan 2025 – Present · 1 yr 4 mos · New Delhi, Delhi, India

https://www.instagram.com/arag.official?igsh=d3p3YWR4eTU4MXV1
A hand-painted Vintage handbag brand, born from a deep love for vintage stories, slow craftsmanship, and wearable art. Every piece is a canvas, every design an emotion.
Visit: https://www.instagram.com/arag.official/

L’occitane group

Social Media & PR Specialist

Aug 2023 – Sep 2025 · 2 yrs 1 mo · Delhi, India · On-site

Elemis

Social Media Specialist

Aug 2023 – Sep 2025 · 2 yrs 1 mo · On-site

Lotus herbals pvt ltd

2 roles

Brand Management Trainee

Aug 2022 – Feb 2023 · 6 mos · New Delhi, Delhi, India

Working with the marketing department for brand's social media strategy
Solely handled brand's social media & created new strategies in
order to increase followers and reach
Ideating daily posting content
Developed marketing campaigns, effectively increasing 22K
followers and driving brand awareness
Ideated and executed influencer marketing campaigns for all
brands
Monitor online presence of company's brand and engage with
users, strengthening customer relationship.
Build & execute ORM & Boosting strategy
Maintained brand innovation and kept abreast of the latest social
media trends.
Utilized social media analytics tools to track consumer
engagement & draw conclusion on user data.

Social Media Marketing Intern

Dec 2021 – Aug 2022 · 8 mos · New Delhi, Delhi, India

Worked on end to end social media design strategy for all the brands
Creative strategy for brand positioning and visibility on social media platforms
Monthly social media analysis for campaign, trends and content performance
Performance marketing creative strategy
Social Media advertising ( worked with Facebook ad managers, Meta suite, creators studio, sprout social)
Designed graphics for social media content on Canva
Conceptualized, Directed, Shot and Edited reels for social media content on different apps (Inshot, Filmorago, Canva)
Analysed monthly sales report for YouthRx, Lotus Herbals
Worked on a large campaign with Jacqueline Fernandes as brand ambassador for Safesun
Writing content for website product description