Feb 2018 – Apr 2021 · 3 yrs 2 mos · Gurgaon, India

• − Built India’s leading free fantasy cricket platform and scaled it to 550K DAUs with 27% DAU/MAU ratio (7M installs, 4.4 avg. rating)
• − Optimized the in-game economy and leveraged the same for acquisition (referrals), monetization (rewarded advertising) and retention (60% D-45 for game players)
• − Created engagement hooks - real-time leaderboard and content integrations to drive higher time spent translating into higher ad revenue
• − Launched industry 1st game formats – Super league, Star contest & Rewind fantasy that established a differentiated market position
• − Built a PWA & HTML5 micro-app to scale to more platforms and leverage organic distribution channels
• − Leading the product design, data science, product operations and customer experience teams
• − Shipped the MVP in 6 weeks leading up to IPL 2018 – Won Aspire Award for the same

Jun 2017 – Jan 2018 · 7 mos · Gurgaon, India

• − Built an augmented reality based application to enrich and gamify the reading experience on TOI print
• − Created a SAAS solution to deliver engaging AR experiences for brands, publishers and enterprises
• − Set up a Center of Excellence for AR at Times Internet, with focus on computer vision tech and 3D content creation

Apr 2015 – May 2017 · 2 yrs 1 mo · Gurgaon, India

• Smartapp adds a layer of data driven intelligence to how Indian telecom users pay their bills.
• As one of the founding members of the team, I built the core experience around usage data analysis, utility driven features and smart plan recommendations.
• Also created a machine learning driven recommendation algorithm that helped users save up to 60% on their mobile bills.
• Smartapp scaled to 4.5 M users with an avg. rating of 4.4.

Jul 2013 – Mar 2015 · 1 yr 8 mos · Gurgaon, India

• MensXP.com was revamped soon after I joined in July 2013. It is now India's leading lifestyle platform. The role enabled me to work on multiple facets of a consumer product - technology, analytics, design, growth and strategy.
• Some highlights of my journey at MensXP:
• − Grew the website traffic by 300% with a full redesign, engaging content templates, SEO enhancements and load time optimization
• − Built a content recommendation engine that used contextual and social signals, and led to 150% increase in pages per visit
• − Won Aspire Award (2014) for building a personalization module
• − Created a new mobile website optimized for small screens and slow networks, thereby boosting mobile traffic by 450%

May 2012 – Jul 2012 · 2 mos · Mumbai Area, India

• Analyzed the applications of Linear Programming based models to maximize the gross refinery margin and simulated the same for historical data