Oct 2020 – Mar 2022 · 1 yr 5 mos · Delhi, India

Feb 2020 – Oct 2020 · 8 mos · Gurugram, Haryana, India

Jan 2020 – Jan 2020 · 0 mo · Gurgaon, India

Apr 2019 – Jan 2020 · 9 mos · Gurgaon, India

• Launched OYO Wizard Lite, the fourth tier of OYO's loyalty program - Wizard
• Conceptualised and launched Wizard program on the Co-OYO App - Platform for property Owners and Krypton App- Platform for AGMs; Automated the process of on-boarding and gave visibility of the Wizard metrics on their property.
• Increased visibility and conversion by introducing Wizard in the bottom navigation bar and redesigning the page
• Improved membership sales and upgrades by restructuring the Wizard option on the booking confirmation page
• Introduced up-selling higher tiers as part of bundled membership sale on the hotel details page.
• Reduced fraud by identifying the users’ booking behaviour and marking them defaulters, thus saving cost of both OYO and Owners
• Introduced up-selling of membership at check-out in HMS- platform for Property managers, thus increasing sales.
• Conceptualised and gamified the Wizard discount coupons to bring in additional bookings from the existing Wizard members
• Key Learnings and Achievements
• Increased Wizard members by 5x from 1 million to 6 million in the span of 9 months and Wizard URN contribution to 51%
• Improved Wizard users LTV by 37.5% to 2.2x times of that of a non-Wizard member and hence increased ARPU
• Improved share of Wizard members’ booking on Wizard properties by 2x.

Jul 2018 – Nov 2018 · 4 mos · Berlin Area, Germany

• Managed MIS offering SaaS marketing intelligence solutions with research and knowledge management of consumer insights
• Worked as Project Manager and consulted ten Fortune 500 clients on implementation of Marketing Insights/Information System
• Led a team of Research Analysts to implement Knowledge Management module at one of the world's largest brewing company
• Identified requirements and engaged with both internal and external stakeholders, including development, product, operations, and sales teams, to ensure timely delivery and alignment of strategic priorities for clients from FMCG, Retail and Beverages industry.
• Ensured continuous user engagement and improved the user experience by analysing market research reports.
• Day to Day project management, quality assurance and process monitoring; handling knowledge extraction work stream

Apr 2018 – Jul 2018 · 3 mos · Berlin Area, Germany

• Developed a product prototype including first screen mock-ups and a working click-dummy by taking into consideration the consumer personas based on most relevant needs of the customer identified through interviews; prototype to be used as a sales pitch for nationwide business expansion
• Economically evaluated the feasibility of the proposed prototype

Dec 2017 – Jan 2018 · 1 mo · Gurgaon, India

• Developed detailed offline marketing plan entailing ATL & BTL marketing activities like OOH, experimental activations, and guerrilla marketing ideas for geographies like Gurgaon & South Delhi by taking into account the complexities and nature fo the TG residing or working in various kinds of sub-localities of these areas.
• Prepared cost-effective marketing strategy with an aim to maximize the ROI

Oct 2017 – Nov 2017 · 1 mo · Gurgaon, India

• Conducted disguised Market Research for PepsiCo’s Pepsi Black in NCR region of India
• Project aimed at getting insight into what consumers perceive about a zero-calorie drink and taste difference between Pepsi and Pepsi black.

Oct 2014 – Mar 2017 · 2 yrs 5 mos · Gurgaon, India

• Roles and Responsibilities
• Improved and implemented different IT Service Management tools and processes to better serve the client’s business needs
• Acted as the single point of contact and liaised with clients from different geographies and technical support teams for faster resolution of issues and less turnaround time
• Articulated business requirements to technical teams for new services or changes to existing services to prevent requirements mismatch
• Achievements
• Implemented and assisted in the go-live of new service management tool that required coordination among peoples from different technology, organisations and countries; completed phasing out of the old tool and the implementation of new tool within 2 weeks
• Created learning and training documents for Service Management module to facilitate knowledge transfer amongst the employees
• Mentored two employees by providing them with the requisite technical and functional knowledge required for business deliverables

Jun 2013 – Jul 2013 · 1 mo · Noida Area, India

• Supervised manufacturing of halogen lamps of rating 12V (60/55 Watts and 100/90 Watts)

Jun 2012 – Jul 2012 · 1 mo · Sahibabad

• Improved the design of G&A frame MCCB. Samples were tested and verified by CPRI, Bhopal
• Achieved a 35% increase in the thermal acceptance of G&A frame MCCB
• Improvement of the magnetic tripping of SP and TP G frame MCCB
• Resulted in decreasing the tripping time of MCCBs