ANKIT MAHESHWARI

Growth Manager

Roorkee, Uttarakhand, India5 yrs 4 mos experience

AI ML PractitionerAI Enabled

Key Highlights

Expert in Machine Learning and Data Analytics.
Proven track record in optimising marketing strategies.
Strong leadership in managing large teams and events.

Stackforce AI infers this person is a Data-Driven Growth Manager with expertise in E-commerce and Business Intelligence.

Contact

Skills

Core Skills

Machine LearningData Analytics

Other Skills

A/B testingAnalytical SkillsArtificial Intelligence (AI)Business AnalyticsC++Campaign optimisationData AnalysisData ScienceData-driven modelsDeep LearningForecasting accuracyHypothesis TestingKNNLeadershipLeadership Communication

About

Growth Manager skilled in Machine Learning, Data Analytics, and Business intelligence, delivering marketing strategies that improve ROI, optimise operations, and scale revenue growth. Besides this, I love to study Geo-politics and its implications over Indian Society.

Experience

5 yrs 4 mos

Total Experience

2 yrs 9 mos

Average Tenure

2 yrs

Current Experience

Minimalist

Growth Manager

Jun 2024 – Present · 2 yrs · Jaipur, Rajasthan, India · On-site

As Growth Manager at Minimalist, a leading D2C skincare brand (now acquired by HUL), I leverage Machine Learning and Predictive Analytics to optimise ad bidding, improve campaign efficiency, and unlock incremental revenue for Amazon India Marketplace.
My responsibilities include building data-driven models and decision systems that automate campaign optimisation, enhance forecasting accuracy, and guide strategic planning across product categories.
I design and maintain dynamic dashboards using Power BI and SQL, integrating sales, marketing, and inventory data to enable real-time insights and reduce manual reporting efforts by 80%.
My role involves end-to-end ownership of performance marketing for the Amazon channel, managing Search and Display campaigns with a focus on maximising ROAS & optimising Conversion Rates through continuous A/B testing and iterative improvements.
Working cross-functionally with Supply Chain, Branding, Finance, and Amazon teams, I align business strategy with actionable data insights to drive sustainable growth and operational excellence.

Machine LearningPredictive AnalyticsPower BISQLData-driven modelsCampaign optimisation+4

Cognizance, iit roorkee

3 roles

Head Events

Jul 2023 – May 2024 · 10 mos

Spearheaded a team of 100+ Managers, Executives and Volunteers to conduct Cognizance' 2024 :the second largest technical fest of Asia with a INR 14.5 Million budget.
Supervised and managed the smooth execution of 100+ events, guest lectures and workshops with the prize money worth 6 Millions in the Robotics ,Coding, Design,Departmental,Entrepreneurial,Gaming,etc. domains.
Efficiently organised two "Techtainment Pronites" - a live Concert starring Amit Trivedi & an EDM Night starring International Band - "Third Party" with a footfall of 10,000+ audience.

Manager Events

Promoted

Jul 2022 – Jun 2023 · 11 mos

Led a team of 70+ executives and volunteers to conduct Cognizance' 2023 :the second largest technical fest of Asia after a long gap of 4 years ,in full offline mode with a budget of 13 Millions.
Conducted the first ever wire-less Robowar in the history of IIT Roorkee with a prize money of 4.5 Lacs (highest in India).
Worked closely with PR, Marketing, Sponsorship and Design verticals for orchestrating the fest.
Efficiently organised a "Techtainment Pronite" - a live Concert starring Mohit Chauhan with a footfall of 10,000+ audience.

Executive Events

Dec 2021 – Jun 2022 · 6 mos

Conducted the Cognizance '22 : second largest tech fest of Asia in online mode defying Covid-19 challenges. Executed and managed 25+ events ,guest lectures and workshops .

Exl

Decision Analytics Intern

May 2023 – Jul 2023 · 2 mos · Gurugram, Haryana, India · Remote

Worked upon Statistical Modelling of Impacts Scores of IPL Players using KNN and XGBoost

Statistical ModellingKNNXGBoostData Analytics

Irmun

Co-Founder and Secretary

Jan 2021 – May 2024 · 3 yrs 4 mos · Roorkee, Uttarakhand, India

Found this club initially with a bunch of 6 enthusiastic batchmates who loved debating during my first year (2021) at IITR
Established the Model United Nations culture in the campus and represented IITR in external MUN competitions
Expanded the club to a team of 40+ members and led them to conduct the MUN conferences at IIT Roorkee and educating students on the geopolitical ,world affairs and law related issues including how actual United Nations and Parliaments works through debates, open discussions and social media threads and blog posts.