Jan 2024 – Dec 2025 · 1 yr 11 mos · Barcelona, Catalonia, Spain · Remote

• Led NIQ’s global social media brand marketing and communications strategy, connecting storytelling, high-impact content, and executive and employee advocacy to shape a trusted, people-led brand narrative.
• Highlights:
• Led brand-level social media communications for high-stakes corporate transformations, including an IPO, big and small M&As, brand integrations, and rebrands. Supported website, PR, client, and talent communications.
• Spearheaded social media brand activations for major global brand campaigns to reposition NIQ as a leader in consumer intelligence.
• Scaled the global employee advocacy program to 400+ members, driving 3-30x higher reach on content shared by ambassadors compared to corporate channels
• Leveraged AI for marketing insights to analyze trends and optimize our content strategy, delivering engagement rates 70%+ above industry benchmarks and a 19% YoY lift in engagement.

Jan 2022 – Jan 2024 · 2 yrs · Barcelona, Catalonia, Spain · Remote

• Built and scaled NIQ’s global employer brand strategy from the ground up, positioning the company as an employer of choice across 100+ markets during a period of major transformation.
• Architected and scaled a global brand marketing strategy, unifying NIQ's corporate identity and storytelling framework across 100+ markets.
• Developed and launched the company's core employer brand positioning framework (EVP) and led the strategic communications campaign to activate it across all global audience touchpoints.
• Led the employer brand integration and strategic Communications workstream for the NIQ-GfK merger, managing brand reputation and harmonizing messaging for 40,000+ associates.
• Built a corporate thought leadership program that trained 120+ recruiters in personal branding and social selling and storytelling, turning them into certified brand ambassadors.
• Managed brand reputation and community sentiment, resulting in a 152% improvement in Glassdoor ratings and a 150% YoY growth in our brand channel traffic.
• Awards under my leadership:
• Great Places to Work Certified (India, 2024–2025)
• Built In Best Places to Work (2023, 2024)
• Top Employer for Latino Leaders (2023)
• Best Place to Work for Disability Inclusion (2022)
• EBNavi Employer Branding Stars (2022)

Apr 2021 – Present · 5 yrs 1 mo · Barcelona, Catalonia, Spain · Remote

• International keynote speaking: delivering 20+ keynotes at global conferences on corporate and employer branding, social media, and storytelling.
• Strategic brand workshops: designing and facilitating custom workshops to turn internal teams into brand ambassadors and expert social sellers and scale organic reach.
• Executive an personal brand coaching: coaching executives and professionals to develop their professional brand and thought leadership to drive business credibility.
• Personal brand & career coaching: helping ambitious corporate professionals build their personal brand and reputation on LinkedIn to grow their careers.

Jul 2020 – Jan 2022 · 1 yr 6 mos

• I built the employer brand marketing function from scratch in a high-growth scale-up, developing and launching Glovo's first global brand positioning and messaging framework (EVP).
• Highlights:
• Created and launched Glovo’s first global Employer Value Proposition (EVP) and rolled it out across regions.
• Redesigned the career site, improving storytelling and UX; 93% of applications now come through the site.
• Built the @LifeAtGlovo brand and global social presence, growing LinkedIn followers by +72.5% (2020) and +53% (2021) with a 4.9% engagement rate.
• Boosted Glassdoor ratings from 4.1 to 4.4 through employee advocacy and culture storytelling.
• Supported expansion across EMEA, LATAM, and Western Asia with targeted recruitment marketing campaigns.
• Awards under my leadership:
• EBNavi Employer Branding Stars (2021)
• Universum Spain’s Most Attractive Employers for Students (2020)
• Breakout List Great Companies to Work for in Europe (2020)
• Top Spanish Startups to Follow (2020)

Oct 2019 – Jul 2020 · 9 mos

Aug 2018 – Aug 2019 · 1 yr · Budapest, Hungary

• Joined BlackRock’s Talent Acquisition Strategy & Initiatives team to strengthen the firm’s reputation as a top global employer and bring its inclusive culture to life.
• Highlights:
• Led targeted employer-branding campaigns to launch the new Atlanta office, combining data-driven paid media and storytelling to build awareness and attract talent.
• Partnered with creative agencies to produce editorial, video, and photography content showcasing BlackRock’s culture and values.
• Contributed to the full redesign of the career site, improving the candidate experience and aligning messaging with the corporate brand.
• Impact: Elevated global brand visibility, strengthened talent pipelines in priority markets, and supported award-winning employer recognition.
• Awards:
• Top Rated Workplaces (2019)
• Forbes World’s Best Employers (2019)
• Glassdoor Top Rated CEOs (2019)
• Fortune World’s Most Admired Companies (2014–2020)

Oct 2017 – Feb 2018 · 4 mos · Munich Area, Germany

• At Intel, I had the opportunity to bring data-driven marketing to life across EMEA markets.
• My role:
• Analyzed campaign performance data to uncover insights and optimize future marketing strategies.
• Provided strategic recommendations that sharpened brand messaging and customer journey mapping.
• Supported the planning and execution of the Intel Retail Executive Conference 2018, strengthening executive engagement across EMEA.
• It wasn’t just about running campaigns. It was about refining how Intel connected with customers, more insightfully, and more effectively.

Jan 2017 – Sep 2017 · 8 mos · Vienna, Vienna, Austria

• WeAreDevelopers was poised for rapid growth, but their brand presence hadn’t caught up yet.
• What was needed:
• Build a stronger B2B and B2C content strategy from the ground up.
• Expand lead generation efforts and amplify event visibility.
• Highlights:
• Launched and managed WeAreDevelopers’ first employer branding blog, boosting B2B engagement and generating new business opportunities.
• Led the content and social strategy for the WeAreDevelopers Conference 2017, an event hosting over 3,000 IT professionals and global tech giants.
• Strengthened the company’s PR and online presence, setting a foundation for sustainable growth.
• This role taught me early on: a strong brand voice, and the right story, can open doors at scale.

Jul 2015 – Aug 2015 · 1 mo · Vicenza Area, Italy

• Even at an early stage in my career, working at the U.S. Department of Defense in Vicenza, Italy, taught me critical lessons:
• Precision matters.
• Service excellence matters.
• Communication matters, especially across cultures.
• Serving both American and Italian communities, I delivered efficient, high-quality service with accuracy and professionalism every day.

May 2015 – Jul 2015 · 2 mos · Venice, Veneto, Italy

• In Venice’s vibrant art scene, ITSLIQUID needed someone to connect artists with global audiences.
• My mission was to expand the reach of international art exhibitions and amplify attendance.
• My role:
• Research, select, and connect with global artists for major exhibitions.
• Organize exhibition openings and market events through strategic digital promotion.
• Here, I first realized the power of storytelling to bridge industries, cultures, and communities, an insight I carried into every future role.

Jan 2015 – May 2015 · 4 mos · Orlando, Florida

• At Disney, delivering exceptional guest experiences wasn’t just encouraged, it was required.
• As a Cast Member:
• → Delivered fast, thoughtful, and joyful service to an international guest base.
• → Trained in corporate communication, HR management, and cross-cultural awareness at Disney University.
• Disney instilled in me something foundational: every experience is a story, and every interaction shapes it.
• It was a masterclass in high standards, positivity, and the importance of creating magical experiences, even in the small moments.