Jul 2021 – Jul 2023 · 2 yrs · Bangalore · Remote

• Launched key projects that drove growth in the user base and increased customer engagement.
• Restructured product positioning, leading to an improvement in user retention.
• Optimized product processes to enhance UX and drive revenue growth.
• Collaborated with cross-functional teams to improve product quality through feedback loops and data insights.
• Utilized user research to iterate on designs and deliver simple, elegant solutions to complex problems.
• Contributed to establishing a design system for designing and developing digital products, alongside the core team.

Apr 2021 – Jul 2021 · 3 mos · Mumbai, Maharashtra, India

• Redesigned the EraseBG website, improving user experience, leading to a increase in task efficiency.
• Designed a B2B platform for bulk image background removal (EraseBG), streamlining workflows for businesses.

Jul 2020 – Mar 2021 · 8 mos · India

• Redesigned a dashboard for the internal team to increase their efficiency by methodically organizing and decluttering the growing information; while keeping the scalability
• factor of a growing start-up, in mind..
• Redesigned the website to give a smooth policy buying experience to the user.
• Designed B2B platform to sell and manage policy in bulk.

Jul 2019 – Jul 2020 · 1 yr · Gurugram, Haryana, India

• Defined and designed user flows, ensuring intuitive navigation and seamless user experiences.
• Created detailed wireframes and mockups for various platforms (desktop, mobile, tablet) to visualize design solutions.
• Developed and implemented a cohesive design system, ensuring consistency across the product.
• Conducted user research and testing to inform design decisions and improve usability.
• Optimized UI elements and interactions to enhance overall user experience and engagement.
• Defined and documented design patterns and interaction guidelines for cross-platform consistency.

Jan 2019 – May 2019 · 4 mos · Mumbai Metropolitan Region

• I did my college graduation project at fbb future group. I worked on two collection 'Bahaar' and 'Ateera'.
• 1. Conceptualising: Developing the entire look for their women's wear of brand 'shristi' FBB to be sold in their stores and online.
• 2. Designing: Moodboards, Concepts, Color Palettes, Textures, Silhouettes, Embroidery, Print development.
• 3. Technical: Developing the technical drawings, measurements and guidelines on sizing, fitting and grading.
• 3. Sampling - coordinating with pattern masters, fabric vendors, dyers, printers and embroiderers.
• 4. Sourcing - Fabrics, Trims, Accessories

Jun 2017 – Jul 2017 · 1 mo

• Graphic design
• Print development
• Worked for kidswear for brand 'Disney'& 'DJNC'.
• Made style sheets.
• Digitally made designs on Illustrator.