Nov 2022 – Nov 2024 · 2 yrs

• Investing (Nov 2022-Nov 2024):
• + 64% Returns Overall (Nifty50+36%)
• + Stock portfolio tripled
• Part Time Consulting:
• + Helped Hood scale to 1M installs at single digit CAC
• + Helped startups hire product leaders

Apr 2021 – Jul 2022 · 1 yr 3 mos · Remote

Nov 2019 – Mar 2021 · 1 yr 4 mos · New Delhi Area, India

• Docquity is the largest professional network for doctors in Asia. While we already have very high penetration in Indonesia, Phillipines & Malaysia, we are entering other major Asian markets.
• o RESPONSIBILITIES & INITIATIVES
• Hired and led a 7 member multinational team of PMs, data analysts and UX folks
• Owned and enhanced the Docquity app, the Docquity website and the Medicquity app
• Boosted retention by reducing complaints and improving discovery, performance, UX, feed algos, social & gamification
• Built web based analytics panels, webinar and video conferencing tools for Pharma clients
• Partnered with the sales team to deliver product demos to prospective and existing Pharma clients
• o IMPACT
• Facilitated ~100% YoY MAU growth & ~200% YoY revenue growth
• Increased MoM Retention from 72% to 79% & M1 Retention from 55% to 70%
• Growth hacked connections from 1K per month to 50K per month

Apr 2019 – Nov 2019 · 7 mos · Gurgaon, India

• o RESPONSIBILITIES & INITIATIVES
• Led the customer lifecycle management squad for the Airtel app and website
• Created lifecycle based segmented calendars for marketing channels and properties
• Owned online prepaid recharge retention (continuity)
• Owned the International roaming online category PnL
• Carried out growth hacks, product enhancements, pricing experiments and messaging optimization
• Launched Email & Web push marketing channels to increase reach of programs
• o IMPACT
• Increased prepaid recharge retention (continuity) on the Airtel app/website from 43% to 52%
• | 180 Crores revenue impact
• Grew online revenue share for the International Roaming category from 33% to 45%
• |22 Crores revenue impact
• Reduced Cost Per Install by 25% by increasing Play Store page install conversion from 32% to 42%
• | 15 Crores cost saving
• Growth hacked Play Store ratings from 3.6 to 4.2 using contextual in-app popups

Sep 2018 – Mar 2019 · 6 mos · New Delhi Area, India

• I have been working on an educational video content curation & test preparation app:
• https://play.google.com/store/apps/details?id=com.championlabs.perfectenglish
• Installs: 4,000 | DAU: 200 | TS : 5 min | Paid CAC: Rs. 3.5 | D1 (Play) : 78% | D7 (Play) : 59%
• Improved D1 Retention (Play Console) from 38% to 78% between Jan-Mar 2019
• Improved D7 Retention (Play Console) from 25% to 59% between Jan-Mar 2019
• Reduced Paid Cost Per Install from 50 to 3.5 between Jan-Mar 2019
• I was previously working on a social media app dedicated to Indian vernacular web series and movies:
• https://hitflix.co/
• Downloads: 2,000 | DAU: 100 | TS : 4 min | CAC: Rs. 2 | 18,000 Instagram followers

Sep 2017 – Aug 2018 · 11 mos · Delhi Area, India

• o RESPONSIBILITIES & INITIATIVES
• Carried out company level quarterly goal setting and planning as part of the core strategy group
• Carried out a strategic feature clean-up exercise leveraging data and user research to remove non-performing features
• Worked on onboarding, feature discovery optimization experiments and referral campaigns
• o IMPACT
• Increased D7 Retention for new users from 39% to 42%
• Increased rolling W3 Retention for existing users from 53% to 59%
• Improved onboarding funnel conversion from 80% to 87%

May 2015 – Jul 2016 · 1 yr 2 mos · Gurgaon

• Influencing the product roadmap by deriving strategic insights & recommendations from data deep dives
• Creating performance reports for higher management and investors
• Carrying out product funnel analyses to enable UI\UX optimization
• Analyzing the impact of UI\UX changes on feature discovery & adoption through cohort analyses
• Analyzing the performance of product features and new initiatives
• Co-ordinating with engineering team to implement data tracking
• Monitoring the system performance of each app release
• Cross functional co-ordination with tech, product and marketing teams

Jul 2016 – Jul 2017 · 1 yr · Hyderabad Area, India

• o RESPONSIBILITIES & INITIATIVES
• Contributed to Facebook’s India growth strategy by serving as a market expert
• Built business cases for product changes backed by competitor insights, data analysis and user research
• Hired 20 campus ambassadors across 6 cities to collaborate on user research and usability studies
• Carried out extensive user research by interviewing ~500 people across 12 cities
• Brainstormed with PMs, EMs and counterparts during quarterly summits at Menlo Park
• o IMPACT
• Supported Facebook’s DAU & time spent growth goals for the Indian market in 2015/16
• Initiated the process of getting night mode incorporated in the app

Jun 2014 – May 2015 · 11 mos · Gurgaon

• o RESPONSIBILITIES & INITIATIVES
• Managed the SMS & PUSH marketing channels and guided the Email channel
• Managed annual revenues of ~200 Crores and annual marketing budgets of ~4 Crores
• Created a SKU recommendation model to enable cross-selling & up-selling strategies for the newsletter
• o IMPACT
• Tripled the monthly SMS revenues from 1.8 Cr to 5.4 Cr and halved the marketing cost/revenue ratio
• Launched and scaled the PUSH marketing channel to monthly revenues of 15 Crores

Sep 2012 – May 2014 · 1 yr 8 mos · Gurgaon

• Worked on projects across the domains of Sales Force Effectiveness,Sales Analytics, Segmentation & Targeting for US based Pharmaceuticals clients
• Acquired proficiency in SAS, Excel, VBA, Access & PowerPoint
• Mentored and trained new team members