Aparajita S.

CEO

Mumbai, Maharashtra, India5 yrs 3 mos experience

Key Highlights

Over 5 years of experience in content strategy.
Expert in optimizing content for SEO and user engagement.
Strong leadership skills with a focus on team development.

Stackforce AI infers this person is a Content Strategist with expertise in SaaS and digital marketing.

Contact

Skills

Core Skills

Content StrategyTeam LeadershipCopywritingSeoEditorial ProcessContent CreationWriting

Other Skills

Brand GuidelinesContent ManagementMarket ResearchEditingResearchPresentation SkillsEnglish GrammarVideo ScriptsCopiesSpoken EnglishMicrosoft ExcelCampaign StrategiesBrand AwarenessContent EditingAdvertising

About

Hi, I’m Aparajita with a belief that good content isn’t just well-written; it’s well understood. With 5+ years across SaaS, fintech, edtech, and wellness, I help brands simplify their message without dumbing it down. From blogs and web pages to positioning and editorial strategy, I build content systems that are clean, clear, and quietly powerful. I’ve led teams, trained writers, and edited thousands of pieces, always with an eye on tone, structure, and what the reader actually needs. I’m equal parts strategist and storyteller, and I care about the details most people skip past. If you're building a brand that values clarity, craft, and content that reads like it was written by a human for a human, let’s connect.

Experience

5 yrs 3 mos

Total Experience

1 yr 4 mos

Average Tenure

1 yr 2 mos

Current Experience

Uniacco

3 roles

Full-time parenting

Jan 2026 – Present · 4 mos

Stepped away from full-time work to embrace motherhood. This phase has brought a fresh perspective on priorities, patience, and balance.

Manager - Content Strategy

Promoted

Nov 2025 – Present · 6 mos

Lead content strategy across UniAcco, UniScholars, and UniCreds, ensuring unified brand narratives and performance-led outcomes.
Establish and enforce brand guidelines, content frameworks, and editorial processes for scalable and repeatable execution.
Audit existing content to identify gaps, opportunities, and wins, enabling data-backed improvement cycles.
Oversee content revamps and large-scale migrations, improving clarity, SEO performance, and user experience across web pages and product touchpoints.
Manage and mentor a team of writers, driving quality, consistency, and continuous upskilling through reviews, training, and feedback loops.
Build weekly, monthly and quarterly content calendars aligned with business priorities, marketing goals, and multi-channel campaign objectives.
Partner with product, design, SEO, and performance teams to deliver integrated, conversion-focused content.
Own quality control across blogs, landing pages, ensuring accuracy, tone alignment, and brand integrity.
Coordinate with leadership stakeholders for project planning, timelines, approvals, and reporting.

Content StrategyBrand GuidelinesSEOContent ManagementTeam Leadership

Senior Copywriter

Feb 2025 – Oct 2025 · 8 mos

Lead content creation across social media, performance marketing, and long-form articles, ensuring alignment with brand vision and objectives.
Optimise content for SEO, driving consistent rankings on Google and increasing organic traffic.
Manage end-to-end content production, from ideation to publication, while meeting tight deadlines and handling multiple projects under pressure.
Refine and edit blogs, web pages, and guides, ensuring clarity and impact for improved user experience.
Collaborate closely with cross-functional teams to brainstorm and develop innovative content strategies.
Conduct in-depth market research to produce original, data-driven content that resonates with the target audience.
Stay updated on industry trends, adapting content strategies to maintain a competitive edge.

Content StrategyMarket ResearchSEOContent CreationCopywriting

Gushwork

2 roles

Senior Writer

Jul 2024 – Jan 2025 · 6 mos · Remote

Developed a deep understanding of client businesses and products, creating tailored content that adhered to writing guidelines.
Managed content across 5+ accounts, maintaining high quality and strict adherence to standards.
Reviewed 10-15 articles daily, ensuring keyword optimisation and alignment with search intent.
Trained and mentored junior writers, offering constructive feedback to improve their skills.
Collaborated closely with SEO and operations teams to ensure content meets performance targets.

Content ManagementSEOEditorial ProcessTeam Leadership

Copywriter

May 2024 – Jul 2024 · 2 mos · Remote

Consistently delivered 4,000+ words of high-quality content daily.
Ensured content aligned with SERP intent and met keyword density requirements for SEO.
Focused on producing polished drafts to minimise rework and edits.
Maintained a high standard of content quality and quantity to meet client expectations.

Content CreationSEOCopywriting

Gemius studios pvt. ltd.

Content Writer

Jan 2024 – Apr 2024 · 3 mos · Mumbai, Maharashtra, India · On-site

WritingCopywritingEditing

Youth incorporated

Assistant Editor

Apr 2023 – Sep 2023 · 5 mos · Mumbai, Maharashtra, India · On-site

Editorial ProcessContent Management

Edwise international

Content Writer

Jan 2022 – Apr 2023 · 1 yr 3 mos · Mumbai, Maharashtra, India · On-site

Created engaging long-form and short-form content that adhered to briefs and maintained the company’s tone of voice.
Conducted thorough research across multiple platforms to support content creation.
Proofread and edited a variety of documents, including SOPs, LoRs, study visa applications, resumes, and essays for study abroad aspirants.
Ensured content clarity, accuracy, and alignment with client goals, enhancing student application processes.

WritingEditingSEO

Riyotex private limited

Accounts / Marketing Trainee

Jul 2021 – Dec 2021 · 5 mos · Nariman Point Mumbai

Self-employed

Freelance Writer

Dec 2020 – Jan 2025 · 4 yrs 1 mo · Remote

Collaborated with clients and agencies to create copy and content that boosted brand reach.
Delivered engaging blogs, website content, and technical writing tailored to client needs.
Crafted compelling business proposals, email drafts, and content decks for diverse industries.
Adapted content strategies to meet client goals, ensuring clarity, impact, and audience engagement.

Content CreationCopywritingEditingResearch