Apoorv Durga, Ph.D. — CEO
I have over 25 years of experience in the enterprise software industry as an analyst, advisor, and technology executive. As VP of Research and Advisory at The Real Story Group, I lead our work on Marketing Technology (MarTech), including Customer Data Platforms, Journey Orchestration, Web Content Management, Digital Asset Management, Campaigns, Personalization, and related areas. I help large and complex organizations make informed technology decisions based on independent, in-depth research and real-world scenario analysis. I’ve authored multiple book-length reports, spoken at global conferences, and advised hundreds of enterprise teams on stack strategy and vendor selection. Alongside this, I also work with a small number of high-performing high school students and their families on international college admissions. This is a very different kind of advisory work, but the core principles remain the same: clarity, systems thinking, and long-term fit. My academic background includes a B.Tech from IIT-BHU, an MBA from IIM-Calcutta, and a PhD from FMS Delhi University, where I focused on how organizations can leverage social media for competitive advantage.
Stackforce AI infers this person is a MarTech expert with extensive experience in technology evaluation and advisory services.
Location: West Delhi, Delhi, India
Experience: 28 yrs 5 mos
Skills
- Research And Advisory
- Technology Evaluation
- Strategic Advisory
- Market Research
- Industry Analysis
- Advisory Services
- Practice Management
- Client Advisory
Career Highlights
- Over 25 years in enterprise software industry.
- Expert in MarTech strategy and technology evaluation.
- Advises on international college admissions.
Work Experience
The Real Story Group
Vice President Research and Advisory (5 yrs 1 mo)
Research Director (11 yrs 6 mos)
Altudo
MarTech - Data Platforms, Journey Orchestration and Personalization (3 mos)
MarTech Alliance
Consultant (1 yr)
rpa2ai
Partner (2 yrs 8 mos)
AltView Advisory
Founder and Chief Analyst (8 yrs 7 mos)
Wipro Technologies
Practice Head (3 yrs)
Practice Manager (3 yrs 9 mos)
Planetasia
Senior Member (3 yrs)
indya.com
Software Specialist (1 yr)
Hindustan Lever Ltd
Management Trainee (0 mo)
IMR Global (Now CGI)
Software Engineer (1 yr)
Education
Master of Business Administration (MBA) at Indian Institute of Management, Calcutta
Doctor of Philosophy (Ph.D.) at Faculty of Management Studies - University of Delhi
BTech at Indian Institute of Technology (Banaras Hindu University), Varanasi
at Hans Raj Model School
