Aratrika Sarkar

Digital Marketing Specialist

Bengaluru, Karnataka, India8 yrs 9 mos experience

Key Highlights

Expert in conversion-driven content marketing frameworks.
Proven track record of increasing social media engagement.
Strong background in brand storytelling and digital strategy.

Stackforce AI infers this person is a Marketing Professional specializing in digital strategy and brand engagement.

Contact

Skills

Core Skills

Brand StrategyContent MarketingGrowth StrategiesSocial Media ManagementCommunity Engagement

Other Skills

7 QC ToolsAdobe Creative SuiteAdobe PhotoshopAnalytical SkillsAnalyticsB2B MarketingBrand DevelopmentBrand ManagementBrand PerformanceBuffer Social Media ManagementBusiness DevelopmentBusiness Growth StrategiesCampaign StrategiesCampaignsCanva

About

Marketing Manager building expertise at the intersection of digital strategy, brand storytelling, and social engagement. Currently sharpening my toolkit in: ✓ Conversion-driven content marketing frameworks ✓ Strategic SaaS product messaging ✓ Consistent, engaging social media presence When not mapping out content calendars or fine-tuning brand narratives, you’ll find me: 🏆 Channeling my creative edge into digital storytelling as @lifewithrikaa 💡 Weaponizing random historical tidbits (Did you know the @ symbol dates to 16th-century Venetian merchants?) to spark fresh content ideas

Experience

8 yrs 9 mos

Total Experience

1 yr 7 mos

Average Tenure

10 mos

Current Experience

Tricog health

Marketing Manager

Aug 2025 – Present · 10 mos · Bengaluru, Karnataka, India · On-site

Furrl

Marketing Manager

May 2024 – Aug 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Driving content-led brand strategy at the intersection of fashion, culture, and commerce.
Led end-to-end content marketing efforts, building an editorial-style storytelling engine across web, email, and social
Owned Furrl’s brand voice—conceptualized and executed campaigns that elevated narrative while driving measurable engagement
Maintained and grew a dynamic social media presence, contributing to a ~29% increase in follower growth per month
Collaborated cross-functionally to support GTM rollouts, trend-driven drops, and community-building initiatives
Ideated and executed creator partnerships to expand digital footprint and relevance within millennial audiences.
Conceptualized and executed influencer and celebrity-led campaigns, amplifying brand reach and cultural relevance
Brought a creator's lens to brand marketing—as seen on @lifewithrikaa—bridging strategy with cultural storytelling

Brand StrategySocial Media Content CreationContent AnalysisCommunity BuildingInfluencer MarketingPerformance Metrics+7

Krayonnz

Growth & Brand Manager

Aug 2023 – May 2024 · 9 mos · Bengaluru, Karnataka, India · On-site

Driving user growth, partnerships, and brand expansion through strategic marketing and community building.
Developed and executed growth strategies that increased brand visibility by 50% across digital channels
Led brand positioning and messaging, improving customer acquisition by 30%
Managed influencer collaborations, driving a 20% increase in website traffic from social channels
Optimized digital campaigns, resulting in a 35% boost in conversion rates across paid media
Oversaw content creation and strategy, growing social media following by 40% in 6 months
Conducted market research and competitor analysis, informing brand development and customer segmentation

Content OperationsMarketing Campaign ManagementGrowth StrategiesCommunity BuildingInfluencer MarketingOperational Efficiency+7

Koo

Social Media Manager

Jan 2021 – Aug 2023 · 2 yrs 7 mos · Bengaluru, Karnataka, India · Hybrid

Managed social media strategy and community engagement for India’s homegrown multilingual microblogging platform.
Managed content across Instagram, Twitter, and Facebook, growing follower base by 60%+ organically
Onboarded and collaborated with 100+ creators to boost reach and platform engagement
Built and executed content calendars, increasing post frequency by 40% and improving consistency
Monitored user feedback and reviews, reducing response time by 30%
Analyzed app traffic and content performance via CMS tools, reporting on monthly engagement trends
Led community engagement efforts, contributing to a 25% rise in active user interactions

Creative IdeationSocial Media Content CreationContent AnalysisCampaignsContent OperationsAnalytical Skills+7