Arthi Varadhan — Digital Marketing Specialist

“𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐭𝐡𝐚𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐜𝐥𝐚𝐫𝐢𝐭𝐲, 𝐛𝐮𝐢𝐥𝐝𝐬 𝐭𝐫𝐮𝐬𝐭, 𝐚𝐧𝐝 𝐝𝐫𝐢𝐯𝐞𝐬 𝐦𝐞𝐚𝐬𝐮𝐫𝐚𝐛𝐥𝐞 𝐨𝐮𝐭𝐜𝐨𝐦𝐞𝐬.” With 5 years of experience spanning 𝐄𝐝𝐓𝐞𝐜𝐡, 𝐒𝐚𝐚𝐒, and 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 𝐏𝐮𝐛𝐥𝐢𝐬𝐡𝐢𝐧𝐠, I bring stories to life that not only rank but resonate. Currently at 𝐑𝐄𝐕𝐀 𝐀𝐜𝐚𝐝𝐞𝐦𝐲 𝐟𝐨𝐫 𝐂𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞, I create end-to-end digital content—from SEO blogs and social media posts to campaigns that drive enrollments and brand authority. My journey began as a Language Editor for global academic publishers like 𝗦𝗽𝗿𝗶𝗻𝗴𝗲𝗿 & 𝗣𝗮𝗹𝗴𝗿𝗮𝘃𝗲 𝗠𝗮𝗰𝗺𝗶𝗹𝗹𝗮𝗻 books, followed by deep dives into SaaS content at scale. I now specialize in breaking down complex, technical subjects into impactful content, collaborating with CXOs and domain leaders to tell stories that matter. 📌 𝐒𝐤𝐢𝐥𝐥𝐬: - SEO Strategy & Research-Backed Content - Short/Long-Form Blogs, Landing Pages & Campaign Copy - Social Media Content, Email Marketing - Content Planning, Calendars, Analytics - Editorial Quality, Proofreading, Team Coordination Let’s connect if you’re building something bold in education, tech, or research—and need your story told the right way. 𝐄𝐦𝐚𝐢𝐥: arthivaradhan0695@gmail.com

Stackforce AI infers this person is a content strategist in the EdTech and SaaS industries.

Experience: 6 yrs 6 mos

Skills

Content Strategy
Search Engine Optimization (seo)
Content Creation
Digital Marketing
Copywriting
Editing

Career Highlights

Increased website traffic by 25% in six months.
Updated content for over 600 universities efficiently.
Specializes in breaking down complex subjects into impactful content.

Work Experience

REVA Academy for Corporate Excellence - RACE

Content Writer (1 yr 9 mos)

aecc - digital innovation hub

SEO Technical Writer (1 yr 5 mos)

SaaS Mantra

Content Writer (8 mos)

Scientific Publishing Services Pvt Ltd

Junior Executive (Language Editor) (1 yr 3 mos)

Grade 1:Language Editor (1 yr 6 mos)

Trainee - Language Editor (2 mos)

RESOLVE MEDICODE

Internship Trainee (1 mo)

National Institute For Research In Tuberculosis

Intern (1 mo)

Education

Msc at Madras Christian College

BSc - Bachelor of Science at Madras Christian College

Arthi Varadhan

Digital Marketing Specialist

India6 yrs 6 mos experience

AI Enabled

Key Highlights

Increased website traffic by 25% in six months.
Updated content for over 600 universities efficiently.
Specializes in breaking down complex subjects into impactful content.

Stackforce AI infers this person is a content strategist in the EdTech and SaaS industries.

Contact

Skills

Core Skills

Content StrategySearch Engine Optimization (seo)Content CreationDigital MarketingCopywritingEditing

Other Skills

Agile & Waterfall MethodologiesAnalyticsArticle WritingArtificial Intelligence (AI)BiotechnologyBloggingBlogsClinical ResearchClinical TrialsCommunity EngagementCompetitive AnalysisContent MarketingContent writingCopy EditingCustomer Journeys

About

Experience

6 yrs 6 mos

Total Experience

1 yr 7 mos

Average Tenure

1 yr 9 mos

Current Experience

Reva academy for corporate excellence - race

Content Writer

Sep 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India

I developed and implemented a comprehensive content strategy that increased website traffic by 25% within six months. By leveraging SEO best practices, I optimized website content for targeted keywords, resulting in a 30% improvement in organic search rankings. I created and managed a content calendar to ensure the timely delivery of high-quality content and utilized social media channels to promote content and engage with target audiences effectively. Additionally, I handled CRM processes for lead nurturing and activation, ensuring consistent engagement and conversion. I worked with a variety of writing tools and technologies, including content management systems and collaboration platforms, and wrote and edited content across multiple formats, including articles, blog posts, website pages, PR articles, guest posts, and marketing materials.

Social Media Content CreationSocial Media MarketingElectrical Discharge Machining (EDM)BlogsContent MarketingOn-Page SEO+7

Aecc - digital innovation hub

SEO Technical Writer

Mar 2023 – Aug 2024 · 1 yr 5 mos

I led content strategy through in-depth keyword and competitor analysis, optimizing performance with SEO tools and on-page best practices. Collaborating with marketing, I crafted engaging content that boosted website engagement and monitored analytics to drive improvements. A key achievement was updating content for 600+ universities in a short timeframe—a challenging task that required thorough research and precise data collection—which I completed successfully, ensuring accurate, up-to-date information for prospective students.

Article WritingContent writingKeyword ResearchOn-Page SEOSearch Engine Optimization (SEO)Product Marketing+4

Saas mantra

Content Writer

Jul 2022 – Mar 2023 · 8 mos

I wrote both internal and guest blogs focused on #SaaSMarketing, #SaaSProducts, #SaaSStrategies, and #SaaS, publishing SEO-optimized, valuable content to drive engagement and visibility. In addition, I created clear, persuasive sales copy to promote the company’s services and contributed to social media engagement through content creation, including carousel posts and other formats. I also analyzed the effectiveness of all content using analytics tools and leveraged these insights to continuously improve content quality and impact.

Social Media MarketingCommunity EngagementKeyword ResearchDigital MarketingContent CreationKeyword Analysis+1

Scientific publishing services pvt ltd

3 roles

Junior Executive (Language Editor)

Promoted

May 2021 – Aug 2022 · 1 yr 3 mos

Language Editing of Level 2 Springer and Palgrave books as per in-house style and standards, after the manuscript is pre or copy edited and sometimes also raw manuscripts as per priority.
Making sure the books are error-free with regard to style, language, grammar, authentication, and inconsistencies before being published.

CopywritingText EditingProofreadingContent CreationVocabulary DevelopmentEditing

Grade 1:Language Editor

Nov 2019 – May 2021 · 1 yr 6 mos

Language Editor for Palgrave Books

Trainee - Language Editor

Aug 2019 – Oct 2019 · 2 mos

Resolve medicode

Internship Trainee

Mar 2019 – Apr 2019 · 1 mo · Chennai Area, India

Advance certification in Clinical research

National institute for research in tuberculosis

Intern

Apr 2017 – May 2017 · 1 mo · Chennai Area, India

Exposed to different molecular biological techniques- Isolation of Plasmid DNA from overnight culture of E.coli, Western blot, Protein purification by (affinity chromatography), and Agarose gel electrophoresis.