Mar 2024 – Oct 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

• Enhancing organic traffic on the website, thereby improving MQLs

Aug 2021 – Oct 2023 · 2 yrs 2 mos

• Scaling organic traffic for webpages, expansion pages, and blogs for MPL Live and US.
• Create content strategies and page structure for main keyword clusters (card & casual games)
• A-Z content marketing: Strategy, research, writing, publishing, periodic analysis

Jun 2020 – May 2021 · 11 mos

• Blogs - Monsoonfish website & Medium
• Social Media Strategy & Analytics - Insta/Twitter/FB/LinkedIn
• Emailers & External Communication - Drip email campaigns
• Presentation Decks - for case studies and client pitches
• Instagram & Twitter Growth - 5.67x in 12 months
• Client Project - Spearheaded Indegene website revamp (Content side)
• SEO Partner Onboarding
• Miscellaneous Content

Dec 2019 – Apr 2020 · 4 mos · Bengaluru Area, India

• Revamped the BureauOne blog from a basic WordPress Layout to a highly interactive theme with added navigation tables, multiple CTAs, sidebars, custom categorization, and social-share links.
• Wrote and uploaded hyper-local SEO pages for CasaOne and BureauOne to help boost domain authority and Google ranking for the respective websites.
• Took over and produced weekly content for the LinkedIn handles of CasaOne and BureauOne for 4 months.
• Miscellaneous – Collaborated on PPTs, published blogs, worked on enhancing the CasaOne FAQs page, initiated the addition of Thrive HTML Architect for enhancing blog aesthetics, timely monitoring of blog performance via Google Search Console/Analytics + Jetpack.

Oct 2018 – Nov 2019 · 1 yr 1 mo · Bengaluru Area, India

• Wrote/edited 300+ blog posts on the Headout Blog extensively covering various categories and cities.
• Handled three of the most productive blog categories (Broadway, West End, & Dubai) for Headout and raising their contribution to overall revenue.
• Researched topics with high search volumes and monitored Google rankings for published posts on a monthly basis with the help of Google Webmaster & Analytics.
• Wrote content for 50+ products (incl. attractions/experiences / guided tours/shows) on headout.com for London, Dubai, Amsterdam, Melbourne, and more.

Nov 2017 – Sep 2018 · 10 mos · Bengaluru Area, India

• Target: 2500 words per day divided between Property, Locality, City Descriptions, Blog Articles, Emailers, Q & As, and Ad-hoc Requirements.
• Handled escalations by internal/external customers about the quality or accuracy of the content.
• Wrote engaging content for the target audience with perfect grammar and aligned with SEO requirements.
• Exhibited company values in everyday responsibilities.
• Contributed innovative ideas and created high-quality content that positively impacted the organization’s growth and drove traffic to various web platforms.
• Complete takeover of Treebo Travel Blog (https://www.treebo.com/blog/) including copy, images, and SEO.
• Stories for monthly internal newsletters (The Buzz) & design/layout of copy/imagery for office interiors.

Oct 2017 – Jul 2019 · 1 yr 9 mos

• - Film Reviews, Features & Updates.

Oct 2013 – Mar 2017 · 3 yrs 5 mos · Dubai, United Arab Emirates

• Administration of Renovation related Project Payments & Cash flow statements.
• Project Capitalization and Entry of Fixed Assets in the DacEasy System – Sheraton
• Dubai Creek Hotel & Towers Renovation (2014)
• Preparation of Consolidated Daily Sales / Revenue Reports of 9 hotels on daily basis -
• Sheraton Dubai Creek, Crowne Plaza Dubai Deira, Ramada Dubai, Ramada Jumeirah,
• Ritz Carlton Dubai and Holiday Inn Express Hotels – Airport, Safa Park, Jumeirah &
• Internet City.
• Held position of Accounts Payable in Ramada Dubai for a period of 7 months (June
• 2016 – Dec 2016) during proposed closure phase.
• Ramada Dubai Closure Project (2016) – Asset Tracking, Final Settlements, Final
• Bills and Handling of Staff Accommodation, Statutory Audits with E&Y
• Petty Cash Administration.
• Preparation of Purchase orders – local as well as Project-related.
• Preparation of Month end Flash Reports and Operating Highlights of 9 hotels
• Monthly Payroll Calculation via Oasys system.
• Processing of Leave Applications and Air Ticket Requests.
• Central Sales Profit & Loss Reporting / Incentive and Sales Superstar of the month
• calculations (2014-16)
• Central Sales Office Budget preparation (2014-16).
• Handling of various approval processes with regard to Business Trips for Sales
• personnel, Marketing Collateral for hotels, F&B Promotions etc.
• Cost Allocation as per approved admin. guidelines and back-charging of costs to
• various hotels.

Apr 2012 – Jun 2012 · 2 mos · Technopark, Trivandrum