Ashira Shafique

Business Development Executive

Kolkata, West Bengal, India5 yrs 11 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Achieved highest revenue and conversion rates in Q2 2022.
Generated over 1.2 Cr INR in revenue within seven months.
Awarded 'Star of UpGrad' for exceptional customer focus.

Stackforce AI infers this person is a Sales Professional in the EdTech industry with a focus on customer engagement and recruitment.

Contact

ashafique@coursera.org LinkedIn

Skills

Core Skills

SalesProject ManagementBusiness DevelopmentCustomer Service

Other Skills

AccountingAdmissions CounselingAgile & Waterfall MethodologiesBankingBrand ManagementBusiness PlanningBusiness ProcessBusiness StrategyChatGPTClient ConsultationCold CallingCommunicationCross-team CollaborationCustomer ExperienceCustomer Relationship Management (CRM)

About

I am a sales professional with 4+ of experience in customer service, edtech, and global student recruitment. My work is guided by a simple philosophy: every business is a people business, built on genuine human to human connections. I am a natural rapport builder who leads with empathy, resilience, and authenticity. These qualities have helped me connect across cultures, build trust, exceed sales goals, and contribute to the personal and professional growth of others. Choosing edtech was a deliberate step for me because I have always wanted to create real value where it matters most, in people and their learning journeys. Supporting individuals as they shape their futures has been both meaningful and motivating throughout my career. I thrive on building authentic relationships, facing challenges with determination, and creating value in impactful ways. Looking ahead, I am excited to grow further in sales and recruitment roles within people-focused organizations, where genuine connections, growth, and impact are at the heart of success.

Experience

5 yrs 11 mos

Total Experience

1 yr 5 mos

Average Tenure

3 yrs 2 mos

Current Experience

Coursera

Enrolment Associate - EMEA

Apr 2023 – Present · 3 yrs 2 mos · Remote

Strategize and execute recruitment for online degree and certificate programs across APAC, EMEA and NAMER regions, driving enrollment growth and revenue.
Work on prestigious programs offered by renowned institutions such as the University of London, HEC Paris, IIT Guwahati, OP Jindal Global University, University of Michigan and Illinois Institute of Technology.
Deliver insightful program reviews to various teams, utilizing market research and data analysis to inform decision-making and optimize performance.
Part of the agile and flexible Enrollment Services Lifecycle team, known for its adaptability and efficiency.
Maintain meticulous reports on Excel, Salesforce to track program performance and identify improvement opportunities.
Collaborate with internal departments to address recruitment and enrollment challenges, ensuring a seamless learner experience.
Develop and implement process and productivity improvement plans to enhance team efficiency and drive business results.
Conduct comprehensive training programs and workshops to enhance team capabilities and elevate performance standards.
Contribute to shaping the future of online global higher education at Coursera, staying abreast of emerging trends and technologies.

Project ManagementMarket ResearchData AnalysisSalesforceExcelSales

Relevel by unacademy

2 roles

Associate Sales Manager

Promoted

Jun 2022 – Jan 2023 · 7 mos · Bengaluru, Karnataka, India

Spearheaded end-to-end sales process, driving revenue growth through diverse outreach and lead generation techniques
Achieved highest revenue and conversion rates in Q2 2022, earning a promotion
Collaborated cross-functionally to provide insights for product enhancements and sales strategy optimization
Conducted market research and competitor analysis to identify opportunities for product improvement and sales strategy refinement
Developed and led training programs to upskill the team and elevate performance standards
Consistently set new benchmarks for success and inspired colleagues to achieve exceptional results

Sales ProcessesMarket ResearchLead GenerationCross-team CollaborationSalesBusiness Development

Business Development Associate

Dec 2021 – Jun 2022 · 6 mos · Bengaluru, Karnataka, India

Upgrad

Admissions Counselor

May 2021 – Dec 2021 · 7 mos · Kolkata, West Bengal, India · On-site

Drove and managed the entire sales process from targeting and prospecting to closing the sale, generating over 1.2 Cr INR in revenue from product interest within seven months while consistently exceeding end-to-end sales targets by tailoring solutions to lead pain points, resulting in 100% retention
Conducted face-to-face client consultations through video sessions, analyzing client requirements, obtaining suitable solutions, and outlining commercial implications and negotiations
Managed sales for working professionals throughout India, offering professional advice to clients and encouraging them to schedule video sessions
Awarded "Star of UpGrad" for exceptional customer focus in Q3' 2021
Mentored a team of 3-5 new joinees through onboarding and training, fostering their growth and development within the organization

SalesCustomer Relationship Management (CRM)Client ConsultationCustomer Service

Concentrix

Operational Specialist

Mar 2020 – Apr 2021 · 1 yr 1 mo · Kolkata, West Bengal, India · On-site

Ensured compliance with quality standards, optimizing customer interactions through strict procedural adherence.
Awarded "TRENDSETTER" for exceptional customer-centricity and highest customer ratings in Q1 2021.

Customer Service ManagementQuality ComplianceCustomer Service