Ashish B.

CEO

Gurugram, Haryana, India18 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

17 years of experience in loyalty programs and fintech.
Successfully launched multiple loyalty and gift card programs.
Expert in driving revenue growth through strategic partnerships.

Stackforce AI infers this person is a Fintech expert with a strong focus on loyalty programs and customer engagement strategies.

Contact

Skills

Core Skills

Sales ManagementTeam LeadershipLoyalty ProgramsStrategic PartnershipsSalesCustomer LoyaltyBusiness DevelopmentProduct DevelopmentMarketing StrategyDigital Propositions

Other Skills

Brand LoyaltyBudget ForecastsBudget ManagementBusiness AnalysisBusiness AnalyticsCampaign ManagementCommunicationConsumer InsightContent MarketingCross-functional Team LeadershipCustomer Loyalty ManagementCustomer SuccessData AnalysisData AnalyticsFeasibilities

About

At Razorpay, I lead sales for India's most innovative loyalty stack for enterprise merchants, which helps them increase share of wallet, lower customer acquisition cost, and drive repeat business via gift cards, wallets, and loyalty programs. With over 17 years of experience in loyalty programs, gift card distribution, and fintech solutions, I have a proven track record of delivering high-impact results and revenue growth for leading banks, financial institutions, and e-commerce businesses. I am passionate about solving customer problems using business acumen, in-depth product knowledge, and technology. I have successfully built products and businesses from scratch, and taken them to the market with effective marketing strategies, customer retention programs, and long-term partnerships. I also have strong skills in business analysis, product innovation, brand strategy, communication strategy, stakeholder management, and executive presentations. I am always eager to learn new things, explore new opportunities, and collaborate with diverse teams.

Experience

18 yrs 4 mos

Total Experience

3 yrs

Average Tenure

3 yrs 3 mos

Current Experience

Razorpay

2 roles

Director

Promoted

Oct 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India

Team LeadershipTeam ManagementSalesSales ProcessesSales ManagementLeadership Development+1

Associate Director

Feb 2023 – Sep 2024 · 1 yr 7 mos · Gurugram, Haryana, India

BUILDING FOR TOMORROW - GIFT CARD / LOYALTY MANAGEMENT SYSTEM: India's largest fintech loyalty eco system with multi tenant processing platform offering a full stack modern pre paid issuing service with a PPI License sponsorship for: SCLP & CLP WALLETS , GIFT CARDS & LOYALTY CURRENCY , DYNAMIC OFFERS ENGINE , Program Management , Enterprise Loyalty Solution , Fin-Ops Automation, Data Analytics
MERCHANT DISTRIBUTION - DEMAND: THE 0 TO 1 CMO PRODUCT : An all new accelerated rewards product designed to launch a reward earning program, enhance user experience & drive business growth for service led enterprise merchants. Accelerated rewards platform works as a core B2B2C offering, which helps merchant in increasing their GMV, CUSTOMER STICKINESS, POOL OF REWARDS WITHOUT IMPACTING P&L & INCREMENTAL NET REVENUE by offering VAS on their native app/web.
MERCHANT ONBOARDING - SUPPLY: Work closely with marketing and institutional sales team of top 100 enterprise merchants in the country to help them ACQUIRE CUSTOMERS AT LOWER CAC. Ensure best distribution rates and visibility across all catalogs / programs.
FINANCIAL INCLUSION - ISSUANCE PRODUCT: Promoting financial inclusion by making PPI & NON PPI ISSUANCE PRODUCTS accessible to a broad range of merchants. Working closely with the KAM & DS teams to upsell our ISSUANCE products to merchants in the form of Wallets, Loyalty Currency & Gift Cards.
BANKING DISTRIBUTION: Managing India's top banking & financial institutions's REWARD CATALOG, REWARD MULTIPLIER & INCENTIVE CAMPAIGNS by offering 300+ brand gift cards, memberships , merchant funded offers & private label shopping experiences.

Strategic PlanningTeam ManagementLoyalty ProgramsMarketing StrategyStrategic PartnershipsGift Cards+7

Vouchagram india pvt ltd

2 roles

Vice President Brand Alliances & Strategy

Sep 2022 – Feb 2023 · 5 mos

GIFT VOUCHERS: Lead stakeholder from the business for servicing gift voucher redemptions of INR 2500 Cr.+ for over 200 RETAIL BRANDS spread across 10 different industries. Also, responsible for overall P&L management by improving pricing for existing clients, acquiring new offers and transitioning larger clients from external to in-house tech.
E-PAY: Conceptualized & deployed E- Pay / Digital gift voucher payment system allowing PARTIAL REDEMPTION of gift vouchers without any technical dependency on Brand POS system. Allowing customers to add multiple gift vouchers of various brands in a single transaction & redeem them in 3 simple steps via a single source.
PRODUCT DEVELOPMENT: Built LOYALTY REDEMPTION PLATFORM which allows customers of non competing brands to redeem various reward currencies / digital tokens via a single interface without any technical dependency on brand POS. Also, built a parallel revenue line by driving strategic initiatives like travel white label solutions, bill payment services & bulk gifting panel.
BUSINESS DEVELOPMENT: Servicing key sales and brand partner relationships, industry mapping, interaction with C level executives in Marketing, Commercial, Finance & IT for end-to-end alignment. Analyzing brand relationships based on their performances on client properties along with periodic review of sales & tactical campaigns.

Loyalty ProgramsStrategic PartnershipsGift CardsSalesBusiness Development

Associate Vice President

Jan 2022 – Sep 2022 · 8 mos

Loyalty ProgramsStrategic PartnershipsGift CardsSales

Emaar

2 roles

Senior Manager Marketing - Emaar Malls & Group Loyalty

Oct 2020 – Oct 2021 · 1 yr

LOYALTY PROGRAM: Launched Emaar's first loyalty program (U BY EMAAR) in 2016 offering scalable technology platforms and mobile app with a single interface for all participating businesses. Collaboration with partners to deliver a best-in-class solution for on-boarding new members to drive engagement, increase footfall & revenue.
GROWTH ACCELERATION: Launched Emaar's first CO-BRANDED CREDIT CARD with VISA & EMIRATES NBD offering accelerated rewards across Emaar Group. Successfully launched exclusive BUY NOW PAY LATER offering across luxury, fashion, & high end jewellery shopping at The Dubai Mall.
DIGITAL PROPOSITIONS: Launched UAE'S first ever mall gift card (EMAAR GIFT CARD) on Apple Pay & Samsung pay embedding DIGITAL + FIN-TECH solutions in partnership with MasterCard. Collaboration with Data Analytics teams to develop enhanced analytics sharing insights to drive performance and measure program benefits to maximise opportunity.
MARKETING & COMMERCIAL STRATEGY: Working in a multi-cultural environment leading marketing for THE DUBAI MALL in collaboration with DTCM to execute Dubai's retail calendar.
LOYALTY PARTNERSHIPS: Leading commercial framework to develop opportunities with top-tier financial partners, lifestyle, hospitality and retail brands to grow program eco system, increase member base, expand customer portfolio & offer extended benefits.
MULTI-CHANNEL STRATEGY: Leading multi-channel strategy execution for Marketing Communications, Brand Development, Digital, PR & Media, Advertising & Social Media Marketing. Strengthened digital channel mix to deliver performance campaigns & retargeting campaigns using data analytics, customer insights and third-party data to drive decisions.
360 MARKETING: Working in a multi-stakeholder / cross-functional environment leading planning & execution of brand campaigns, tactical marketing plans, events, tenant relations & internal comms for Emaar Malls.

Loyalty ProgramsStrategic PartnershipsGift CardsSalesMarketing Strategy

Loyalty Manager

Jul 2016 – Sep 2020 · 4 yrs 2 mos

Loyalty ProgramsGift CardsSales

Toursrepublic

Operations Manager

Jun 2015 – Jun 2016 · 1 yr · Dubai, Dubai, United Arab Emirates

Overall accountability for Operations delivery - focused on quality, SLA adherence and customer services
Responsible for the on-boarding, setup and launch of new partnerships & vendors
Draft SOP’s and SLA’s for the brand and changes in programme that have a financial, operational or technical impact

Southall travel

Sales Manager

Mar 2010 – Apr 2015 · 5 yrs 1 mo · Gurgaon, India & London, United Kingdom

Joined as an assistant sales manager to create state of the art customized holiday product for clients Ex-UK
Initially served clients in delivering best holiday packages & got promoted as a manager delivering finest results for 2 years
Hands on Expertise on Amadeus , World Span, Galileo , Sabre , Abacus, Fare Logix & many more ( OTA's )

United airlines

Sales Executive

Apr 2007 – Jan 2010 · 2 yrs 9 mos · Gurugram, Haryana, India

Joined the company as a sales executive booking flights for passengers traveling from The United States of America to different parts of the world
As a travel sales executive took training in various GDS to work on. (Worldspan & Amadeus)
Responsible for completion of target provided by the management – monthly, quarterly & annually