Ashish Dua

Product Manager

Bengaluru, Karnataka, India18 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led product for Amazon Music's 100Mn+ users.
  • Shipped industry-first personalized hotel search tool.
  • Managed teams of 25+ product leaders.
Stackforce AI infers this person is a Product Management expert in E-commerce and Digital Media.

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Skills

Core Skills

Product ManagementOnline MarketingProject ManagementSoftware Development

Other Skills

LeadershipTeam LeadershipAnalytical SkillsSocial Media MarketingStrategyDigital MarketingSocial MediaWeb AnalyticsE-commerceManagementBusiness StrategySEOMobile MarketingSEMCRM

About

A seasoned product leader with rich experience of building digital products that are loved by users for media, commerce and ed-tech domains. I have led teams of 25+ product leaders, and together solved challenging product problems across growth, engagement & conversion. Presently, lead product for listening experience for Amazon music's 100Mn+ users across the globe. An Indian Institute of Management (IIM), Lucknow & NSIT (formerly DIT) alumnus.

Experience

18 yrs 5 mos
Total Experience
2 yrs
Average Tenure
3 yrs 10 mos
Current Experience

Amazon

Principal Product Manager- Amazon Music

Aug 2022Present · 3 yrs 10 mos · Bengaluru, Karnataka, India · Hybrid

  • Lead product for Listening Experience, Videos and Customer Intelligence Agent for Amazon Music worldwide.
LeadershipProduct Management

Splashlearn

2 roles

SVP, Product Management

Oct 2021Jul 2022 · 9 mos

  • Led product management, design & analytics at SplashLearn
  • At SplashLearn, our guiding mission is to make learning fun and personalised for every child, preparing them for skills required in the 21st century.
Team LeadershipProduct Management

VP, Product Management

Oct 2019Sep 2021 · 1 yr 11 mos

Team LeadershipProduct Management

Microsoft

Senior PM Lead

Jun 2019Oct 2019 · 4 mos · Bengaluru Area, India

  • Led the Feed & Notifications charter for Microsoft Teams.
LeadershipProduct Management

Wynk limited

Head Of Product, Wynk Music

Dec 2017May 2019 · 1 yr 5 mos · Gurgaon, India

  • Led the product org for Wynk Music.
LeadershipProduct Management

Makemytrip.com

3 roles

Associate Director, Online Products- Hotels

Jan 2016Oct 2017 · 1 yr 9 mos

  • Led domestic hotel product for MakeMyTrip. Responsible for features & enhancement of the hotel section on the mobile apps. Have worked extensively on data led problems of personalization, recommendation and hotel discovery.
  • Achievements:
  • Shipped Matchmaker, industry’s first personalized hotel search tool basis user’s needs. Used by one in two users, the feature has had a huge impact on user conversion
  • Created a personalized hotel recommendation engine basis user's historic profile & search history. Currently powers the hotel results & personalization widgets
  • Shipped custom location search, allowing users to make long tail location searches, like 'hotels near my conference venue xxx'.
  • Shipped the persuasion system that finds out the relevant insights about a hotel for a user and shows it to the users during their purchase
  • Shipped an NLP based summarization of user reviews helping users quickly find out what's great and what's not about the hotel.
  • Shipped Jeeves, a contextual on-trip assistant that provides relevant help to customers during their stay.
  • Shipped several other projects targeted at increasing user conversion and NPS.
LeadershipProduct ManagementAnalytical Skills

Sr. Manager, Online Products- Flights

Jan 2014Dec 2015 · 1 yr 11 mos

  • Lead domestic flights product for MakeMyTrip-Flights. Responsible for it's product road-map across website, mobile-site & apps.
  • Manage the product backlog and define and prioritize user-stories for the flight's funnel.
  • Play the role of Product Owner in Scrum and for each sprint define the done-ness criteria and release backlog
  • Work with design team towards prototyping and testing new designs to solve user needs by conducting user and usability research
  • Responsible for ensuring revenue & conversion achievements for the business.
  • Achievements:
  •  Shipped Fare Alerts, industry’s first real time fare notification to alert users of better price available through in-app notifications.
  •  Shipped the flight section on MakeMyTrip’s new Android & iOS apps
  •  Shipped the new responsive version of the site across desktop, mobile & tablet devices
  •  Shipped several user & revenue impacting features such as meal purchase, fare-calendar on search results, seat-selection, split-return listing, pre-caching, asynchronous review recheck
LeadershipProduct ManagementAnalytical Skills

Manager- Digital Marketing (Display, Social, Mobile)

Jun 2012Dec 2013 · 1 yr 6 mos

  • Responsible for Display, Mobile & Social advertising for our multiple travel products across India, US & Middle-East.
  • In Display, this included creative ideation, media planning, budgeting and media buying through agencies, direct-publishers, ad-networks, affiliates, meta-partners & in-house buys on Google Display.
  • In Mobile, I was responsible for the creation & execution of the mobile marketing strategy & plan. I was responsible for end-to-end mobile advertising across all online channels including SEM, SEO, CRM, Social, Display. I also took care of all mobile promotions and partner alliances.
  • In Social, I took care of FB advertising including multiple ad-formats and buying on FBX.
  • I also managed the evaluation and set-up of next-gen technology platforms for programmatic buying & optimizations like container-tags, RTB, Retargeting, DSPs, et. al.
Online MarketingProject ManagementSocial Media MarketingAnalytical Skills

Hcl infosystems ltd.

Product Manager, HCLstore.com

Apr 2010Jun 2012 · 2 yrs 2 mos · Noida Area, India

  • HCL Infosystems is a $2.5 Bn. IT Hardware, Services & ICT Company with operations in India, Africa & Middle East. www.HCLStore.in is HCL's own eCommerce store that sells HCL Manufactured & Distributed products to the customers online.
  • Has been the product manager for hclstore.com and responsible for setting up and running their eCommerce business done through the website and tele-sales.
  • Responsible for overall revenue targets from the online store working across Product specification, catalogue management, payment gateway integration, affiliate partners, Logistics planning,Tele-Sales and CRM
  • Also took care of all digital marketing, across SEM, SEO, CRM, Display & Social, for both HCLstore (Performance) & HCL Infosystems (Brand).
LeadershipProject ManagementAnalytical Skills

Microsoft india (r&d) ltd.

Software Development Engineer

Feb 2008Jun 2008 · 4 mos · Hyderabad

  • Worked in the Office Business Application (OBA) group at Hyderabad, on Microsoft's Product Duet. Duet allows access to SAP workflow & tasks through the familiar interface of MS-Office Applications.
  • In the group I was responsible for product quality at the functional level. My work involved design & development of test-suites, on the C#/Net Platform, that would simulate end-to-end usage scenarios at the time of build submission.
Software Development

Atrenta india pvt. ltd.

Senior Software Engineer

Aug 2007Feb 2008 · 6 mos · Noida

  • Atrenta is a leading player in the Electronic Design Automation (EDA) industry. Their flagship product- Spyglass is used by 9 of the 10 leading semiconductor manufacturers in the world.
  • At Atrenta, I was responsible for the design and development of of Spyglass Constraints. My role involved developing the product functionality, rolling out new feature develpments, architecture & design.
Software Development

Aricent

Software Engineer

Aug 2005Aug 2007 · 2 yrs

  • Worked in designing and coding of various technologies and protocols. Worked extensively on 3G middleware (for ATCA chassis) , network redundancy and recovery.
  • Also worked on various 3G protocol stacks (IuUP, RANAP, GTP-U), Network Stacks (IP, UDP) and the SS7 signalling stack.
Software Development

Education

Indian Institute of Management, Lucknow

PGP — Finance and Systems

Jan 2008Jan 2010

Netaji Subhas Institute of Technology

Bachelor of Engineering — Instrumentation and Control

Jan 2001Jan 2005

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