Ashish Elias — Co-Founder

Reach out to me at ashish.elias@pedalstart.com At PedalStart, I work across investing and acceleration partnering with early-stage founders to refine their product, strategy, and operations.My role blends capital access with hands-on execution, helping startups move from 0 to 1 and 1 to 10 through a mix of operational depth and ecosystem connectivity.We invest a minimum cheque of $100,000, backing founders who are building with clarity, speed, and intent. I stay closely tuned to emerging trends shaping India’s next wave of companies — across consumer, community, and creator-led models.I also founded Quasi Sports, India’s first consumer-driven sports brand born out of my lifelong connection to athletics as a former national skater. Quasi was a reminder that passion and business can co-exist, and that India’s sports ecosystem has just begun to open up to innovation and design.Before Quasi Sports, I spent over 5 years at mCaffeine, building from the Founder’s Office in product research, R&D, and market strategy. That experience taught me how enduring brands are built not by noise, but by precision and patience.

Stackforce AI infers this person is a B2C startup founder with a focus on consumer goods and product management.

Location: Bengaluru, Karnataka, India

Experience: 7 yrs 8 mos