Ashish Shah

CEO

Mumbai, Maharashtra, India26 yrs 5 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Co-founded India's leading home and furniture brand.
  • Built India's largest marketplace for used vehicles.
  • Expert in developing scalable e-commerce systems.
Stackforce AI infers this person is a leader in E-commerce and marketplace development.

Contact

ashish.s@pepperfry.com+912261590033LinkedIn

About

Co-Founded Pepperfry, where I’ve spent the last decade building one of India’s most trusted brands in the Home & Furniture space. My work sits at the intersection of design, retail, and commerce - and I’m deeply passionate about creating platforms that help people make better homes and help founders build better businesses.Over the years, I’ve led Pepperfry’s evolution from an early e-commerce marketplace to a truly omnichannel business with a pan-India studio network, strong logistics infrastructure, and a vibrant ecosystem of design-forward D2C brands. My focus has always been on building scalable systems, developing accountable teams, and driving execution with clarity.Before starting Pepperfry, I spent several years at eBay India and Baazee.com, working across operations and cross-border trade, which shaped a lot of my understanding of customers, marketplaces, and large-scale operations. I had a privelege of building India's first and largest Marketplace for Used Vehicles at eBay Motors.Outside of work, I like to travel and interact with passionate builders and fascinated by India’s growing consumer and D2C landscape. I enjoy spending time with entrepreneurs, learning from their journeys, and collaborating on ideas that can shape the future of home in India.In my leisure time, I like to go on long treks, motor rides in the crater like terrains of Leh, Ladakh.

Experience

26 yrs 5 mos
Total Experience
4 yrs 8 mos
Average Tenure
14 yrs 11 mos
Current Experience

Pepperfry

2 roles

Co-Founder & CEO

Promoted

Sep 2023 – Present · 2 yrs 9 mos

Co-Founder & COO

Jun 2011 – Aug 2023 · 12 yrs 2 mos

  • Pepperfry.com opened for business on 3rd January 2012 to give customers a wide selection of amazingly priced Furniture and Home merchandize with a consistently great shopping experience.
  • Today we are India's No.1 online Furniture, Home and Living destination, offering more than 120,000 products to spice up your home across categories like Furniture, Home Décor, Furnishings, Kitchen and Pet Supplies.
  • We are a managed marketplace that works closely with a thousand merchant partners to showcase their design skills, craftsmanship and service orientation to customers in India and across the world.
  • We ensure that employees, communities, craftsmen and businesses who work with us, grow with us and enjoy being part of the journey.

Ebay inc

3 roles

Business Head - eBay Motors & Head - Social Shopping

Dec 2010 – Jun 2011 · 6 mos

  • Led eBay Motors India & Philippines Business. Launched eBay's Group Buying (Social Shopping) business in India.
  • Member of the eBay India's Management Team for developing and executing the strategy for the organization.

Business Head - eBay Motors (India & Philippines)

Promoted

Apr 2008 – Jun 2011 · 3 yrs 2 mos

  • Built country's largest B2B Motors Business with more than $100Mn Sales across all segment of vehicles - Two Wheelers, Cars, Commercial Vehicles, Construction Equipments and Tractors. Built largest community of pre-owned vehicle dealers and agents across 240 towns and cities in India.
  • Led complex business operations in a hyper-competitive market.
  • Also launched the eBay Motors B2B Business in Philippines.
  • Member of the eBay India's Management Team for developing and executing the strategy for the organization.

Head - Sales & Operations @ eBay Motors India

Oct 2002 – Mar 2008 · 5 yrs 5 mos

  • As Sales & Operations Head, responsible for driving improvement initiatives to scale the Motors Business.
  • Led Sales Operations, Business Development and Customer Experience teams to build India's largest used vehicle marketplace.

Baazee.com

Manager - B2B Procurement

Oct 2002 – Aug 2004 · 1 yr 10 mos · Mumbai Area, India

  • Corporate consulting in Spend Management, e-Procurement, Reverse Auctions, Logistics and Supply Chain.
  • Specialized in Chemicals & Bulk Drug Procurement, Packaging Material, Paper, Printing, Office Supplies, Transportation, Ocean and Air Freight.

C1 india pvt ltd

Associate Consultant - Commerce One India

Feb 2002 – Oct 2002 · 8 mos

  • Corporate consulting in Spend Management, e-Procurement, Reverse Auctions, Logistics and Supply Chain.
  • Specialized in Chemicals & Bulk Drug Procurement, Packaging Material, Paper, Logistics.

Chemb.com india

Regional Manager - North

Jan 2000 – Jan 2001 · 1 yr

Tradox pigments & chemicals

Branch Sales Manager

Aug 1998 – Nov 1999 · 1 yr 3 mos · New Delhi Area, India

Education

Institute of Management Technology, Ghaziabad

Advanced Diploma in Materials Management

Jan 2003 – Jan 2004

Savitribai Phule Pune University

Bachelor Of Engineering — Chemical

Jan 1994 – Jan 1998