Aug 2021 – Aug 2025 · 4 yrs

• Partnered with the wonderful Max Eulenstein to lead the Instagram Product team. My half included creation/camera, friend sharing products (stories, Direct messaging, Notes, etc.), creator products, the ads business, Edits, and Threads.

Aug 2019 – Aug 2021 · 2 yrs

• Lead the Interests product team for Instagram including Creators (Video, Creator Monetization), Discovery (Search, Explore), Shopping and Ads & Business teams.

Aug 2014 – Aug 2019 · 5 yrs

• Select past Instagram product work highlights:
• Launched IGTV
• Lead the Ads Solutions team covering products like Brand and DR Feed Ads, Stories Ads, SMB Ads & Growth
• Developed initial monetization strategy for Instagram Stories, launching full-funnel ad solution complete with Facebook targeting and measurement capabilities in less than 6 months
• Drove end-to-end development and launch of ability to save on Instagram, which over 46% of Instagram users have used since launch
• Shipped the first self-service Instagram Ads product, driving almost 50x growth to the business in the first two years
• Launched native support for landscape and portrait photos and videos, unlocking greater creative freedom on Instagram

Aug 2013 – Aug 2014 · 1 yr · Menlo Park

• Facebook events: Drove growth efforts for the Events product, increasing response rates by 33% in 6 months
• internet.org: Doubled monthly and daily active users with first carrier partner in the Philippines and scaled to additional partners to develop an economically sustainable strategy for making mobile data more affordable
• Facebook Home: Shipped the first major redesign of the Home app, increasing retention by 10 percentage points

Sep 2011 – Aug 2013 · 1 yr 11 mos · New York, New York

• = Select case experience =
• 5-year Full Potential Growth Strategy for ~$2B market cap healthcare IT company
• Defined and sized 5 distinct growth initiatives projected to generate ~$160M EBITDA growth over the next 5 years
• Created go-to-market strategy for a high growth industry by analyzing the financial, consumer, pricing and market landscape
• Analyzed pricing data for client’s electronic data interchange business, developing a coherent view of pricing trends reflecting the most relevant dynamics in a market complicated by multiple pricing models and customer trends
• Transformative Retail Network Strategy for major pharmacy benefit manager
• Conducted conjoint simulation and analysis using Sawtooth Software to develop new retail pharmacy network offerings
• Go-to-Market Strategy for a major commercial flooring manufacturer
• Developed, launched and analyzed a survey of ~150 flooring contractors to improve a manufacturer’s supply chain strategy

Jun 2010 – Aug 2010 · 2 mos · Boston

• Sized the rentable search opportunity for a major technology firm by developing and conducting a web-survey in 5 geographies
• Calibrated findings with analyses on search session data from comScore using SPSS and Excel

Aug 2009 – May 2010 · 9 mos · Greater Philadelphia Area

• Aided in teaching of CIS 110 “Intro to Computer Programming” at the University of Pennsylvania
• Taught students basic principles of computer science based in Java in group computer lab sections

Jun 2009 – Aug 2009 · 2 mos · New York, New York

• Worked in the bloomingdales.com office in dresses, outerwear, and swimwear
• Analyzed and compiled data from 2009 Prom Season and presented applicable conclusions and suggestions for next season to members of the .com team including the President/CFO
• Assisted the buyer during market appointments in deciding styles and quantities to select for next season
• Analyzed sales in order to make educated buying decisions